Farrah Bezner

Farrah Bezner Email and Phone Number

Chief Marketing Officer and General Manager @ Joyva Corp
New York, NY, US
Farrah Bezner's Location
New York, New York, United States, United States
Farrah Bezner's Contact Details
About Farrah Bezner

Farrah is a passionate disruptor, relentlessly focused on identifying new ways to build powerful, authentic consumer connections that deepen brand affinity and create business value. A true brand architect and business champion with full P&L experience, Farrah has spent her career transforming iconic consumer brands by pushing the boundaries of a traditional CPG company. She has continually demonstrated an unparalleled ability to leverage insights and trends to drive innovation and growth. Leveraging her 15+ years of experience and continuous desire to lead innovation and growth, Farrah now provides CMO services to companies across in a wide variety of industries, including Real Estate, Dentistry, Beauty, Architecture, Retail, AI, Wellness, and Food.

Farrah Bezner's Current Company Details
Joyva Corp

Joyva Corp

View
Chief Marketing Officer and General Manager
New York, NY, US
Website:
joyva.com
Employees:
15
Farrah Bezner Work Experience Details
  • Joyva Corp
    Chief Marketing Officer And General Manager
    Joyva Corp
    New York, Ny, Us
  • Good News Network
    Advisor
    Good News Network Sep 2024 - Present
    Santa Barbara, California, Us
    Good News Network was founded in 1997 by veteran news producer Geri Weis-Corbley. From the beginning, its mission has been to offset the negative effects of bad news by amplifying the good news. Now, led by co-owners Stephanie Sharis and Anthony Samadani, the recently formed Good News Network, Inc. will soon launch a bold new “Good News Network of Tomorrow” across every screen, amplifying and sharing good news and positive media to connect people, influencers, companies and causes, unifying all as a powerful force for good around the world.
  • Joyva Corp
    Chief Marketing Officer & General Manager
    Joyva Corp Jul 2020 - Present
    Joyva is a 116-year-old family business that makes Halvah, Tahini, and Specialty Candy. I have the privilege of leading a total business transformation and re-brand across marketing, operations, e-commerce, innovation, and sales. We are evolving this beloved Brooklyn brand to realize new opportunities while ensuring to preserve key elements of our legacy.
  • Farrah Bezner Consulting Llc
    Founder
    Farrah Bezner Consulting Llc Dec 2018 - Present
    Brand strategy and business growth consulting firm providing critical CMO services. Partnering with established businesses and start-ups to uncover deep cultural and consumer insights, building actionable brand strategies and creating story-led, results focused business growth plans. Focused on innovative companies who are disrupting categories; industries include Real Estate, Dentistry, Beauty, Architecture, Retail, AI, Wellness, and Food.Fractional CMO for Smitten Ice Cream and Node Living (past positions).
  • Blackbird
    Cmo In Residence
    Blackbird Dec 2018 - Dec 2019
    New York, New York, Us
    Blackbird is a brand strategy and business innovation firm that uses consumer intelligence and creativity to solve problems, create opportunities, and propel growth for industry leaders and the challengers out to disrupt them. I helped launch the "CMO-in-Residence" concept and program, which allows clients to tap into my 'fractional' CMO services as an experienced marketer and brand-builder, with deep experience in innovation and business growth.
  • Mondelēz International
    Head Of New Business Ventures
    Mondelēz International Mar 2016 - Dec 2017
    Greater Chicago Area, Il, Us
  • Mondelēz International
    Portfolio Lead, North American Candy
    Mondelēz International Jan 2014 - Mar 2016
    Greater Chicago Area, Il, Us
    General Manager and Marketing Lead for Sour Patch Kids, Swedish Fish, and HallsFarrah's vision and leadership helped catapult Sour Patch Kids into the fastest growing candy brand in the world. The Patch, an award-winning activation that supported emerging musicians by immersing them into a community of like-minded creatives was the catalyst for putting the brand in the center of culture.
  • Mondelēz International
    Marketing Director - Trident Gum
    Mondelēz International Jul 2012 - Jan 2014
    Greater Chicago Area, Il, Us
  • Kraft Foods Group
    Marketing Director - Philadelphia Cream Cheese And Kraft Singles
    Kraft Foods Group Apr 2011 - Jul 2012
    Chicago, Il, Us
  • Kraft Foods Group
    Sr. Brand Manager - Philadelphia Cream Cheese
    Kraft Foods Group Apr 2009 - Apr 2011
    Chicago, Il, Us
  • Kraft Foods Group
    Sr. Brand Manager - Peek Freans And Thinsations Cookies
    Kraft Foods Group Sep 2007 - Apr 2009
    Chicago, Il, Us
  • Kraft Foods Group
    Brand Manager - Cool Whip, Bakers, Other Desserts
    Kraft Foods Group Jun 2005 - Sep 2007
    Chicago, Il, Us
  • Kraft Foods Group
    Associate Brand Manager - Kraft Dinner
    Kraft Foods Group Dec 2003 - Jun 2005
    Chicago, Il, Us
  • Kraft Foods Group
    Brand Assistant - Maxwell House Coffee
    Kraft Foods Group Jun 2002 - Dec 2003
    Chicago, Il, Us

Farrah Bezner Skills

Marketing Customer Insight Marketing Strategy Brand Management Consumer Products Brand Equity Shopper Marketing Trade Marketing Integrated Marketing Social Media Marketing Digital Marketing Brand Development Cross Functional Team Leadership Brand Architecture Advertising Fmcg Management Social Media Strategy Digital Media Consumer Insight Nielsen Marketing Management Marketing Communications Strategic Brand Positioning Brand Strengthening Brand Strategy Product Marketing Consumer Marketing Branded Content Branded Content Development New Media New Media Marketing

Farrah Bezner Education Details

  • Ivey Business School At Western University
    Ivey Business School At Western University
    Business

Frequently Asked Questions about Farrah Bezner

What company does Farrah Bezner work for?

Farrah Bezner works for Joyva Corp

What is Farrah Bezner's role at the current company?

Farrah Bezner's current role is Chief Marketing Officer and General Manager.

What is Farrah Bezner's email address?

Farrah Bezner's email address is fb****@****ivey.ca

What is Farrah Bezner's direct phone number?

Farrah Bezner's direct phone number is +184794*****

What schools did Farrah Bezner attend?

Farrah Bezner attended Ivey Business School At Western University.

What skills is Farrah Bezner known for?

Farrah Bezner has skills like Marketing, Customer Insight, Marketing Strategy, Brand Management, Consumer Products, Brand Equity, Shopper Marketing, Trade Marketing, Integrated Marketing, Social Media Marketing, Digital Marketing, Brand Development.

Who are Farrah Bezner's colleagues?

Farrah Bezner's colleagues are Richard Radutzky, Joe Smith, Dark Tyrant, Helena Arnold, Sandy Wiener, Roger Brewster.

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