Chris Farrell Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Data & Tech Strategy provide help to clients in developing and utilising their Mar/ Ad- tech stack, readying for a cookieless future, maturing their approach to privacy and consent, and their use of 1st party data.

London, United Kingdom

All of the below and some more- cross-channel, multi-source/ tool analyses of customer behaviours and interactions with the bank, - commercial reporting and analysis, - strategic analytics projects across the bank, - multi-touch attribution- Digital Analytics team tools, training, and resourcesWorking with Adobe Analytics, SQL, PySpark, Google Ads Data Hub

London, England, United Kingdom

Lead a multi-touch attribution project to show value in investment in this and do better commercial measurement of marketing efforts.Commercial trading reporting.Maintain cross-channel work around digital product reporting and customer journey analyses.

London

Multi-source, multi-channel analyses of customer interactions with the bank and behaviours. Utilising all the analytics tools and data sources available to understand customers and support decision making.Insight and reporting of digital customer journeys in app and web.Strategic analytics projects to map and report on customer journeys in secure, owned channels.- SQL- Adobe analytics- Python

London, United Kingdom

Mavens is a Digital Consultancy specialising in digital market research and insight, marketing strategy and measurement. We find innovative (or sometimes very straight forward) ways of measure your digital 'stuff' and the market, and analyse that to provide you useful insight. What should you do when you launch your new product? How should you organise your site for user experience and search discoverability? How do you measure 'good' and 'good enough'? What is the market going to be like for my product in 10 years? Bring us a question. The Foundry are our sister company specialising in content creation and SEO.In my time at Mavens my responsibilities have included- Training analysts and producing technical training materials, for use in-house and for client use- Manage multi-market projects providing insight on user behaviours, drawing from search and social data sources- Site analytics measurement and testing- Go-to-market research and marketing strategy- Provide a unified approach to Organic and Paid Search, and eCommerce performance- Content strategy- Proposal writing and costing

Camden Town, London

PPC & Display advertising- Strategy, implementation, optimization, insight and attribution- Commercial strategy project to understand the business needs of the client - what 'kind' of sales bring profit vs cause headaches.

Camden, London

Managed a large travel sector client's European PPC spend - including - re-structuring accounts,- activity optimisation and improvement, - strategy definition and planning, - activity analysis and reporting.SQL for large dataset processing, reporting, generating insights, and to create bulk upload sheets for optimisations.DS3 activity management and DCM/Google Analytics tracking. Regular client contact and results presentation.

London

Day-to-day account maintenance, optimization and reporting on Google AdWords (Search and YouTube), Facebook and Twitter Self-Serve Platforms and DoubleClick BidManager.Full account strategy and evolution for Search, YouTube & Facebook & Twitter.Subsequent reporting and analysis.Co-ordination of other markets of activity wrt. strategy and reporting.This has, at various points, been client facing wrt. performance, status and future strategy.DoubleClick Bid Manager Certified

Responsibilities incude:-Creative trafficking in Right Media Exchange, DoubleClick Ad Exchange, Invite Media and The Trade DeskChecking creative complianceLiasing with technology providers to solve any arising issuesSetting-up, managing and optimising campaigns

I sold photocopiers and educational equipment - booking meetings via cold calls and pricing up packages. This was a poor match of person and job, but an instructive experience.

As part of a professional development scheme, I completed 6x4 month placements in different areas of the company. Ultimately this was not the industry for meOperational Analysis,CAD Modelling Support,Propulsion Design (including modifying, running and analysing the subsequent results of a software model),Quality Control,Research and Development,Mechanical Design (using CAD based models)

Master Of Engineering (M.Eng), Mechanical Engineering

Activities and Societies: Treasurer: Gaelic Athletics Club, Secretary: Gospel Choir

Education record