Sam Farrell work email
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Sam Farrell personal email
After graduating from the Kelley School of Business at Indiana University, I jump started my career by going to work in Strategy at Spark Foundry servicing Barbie. At Spark, I learned the essentials of media planning and market research. Our strategy led to a huge year for Barbie and an increase in sales for Mattel. While I enjoyed Strategy, my true calling is Analytics. I jumped at the possibility of working at Initiative with one of my mentors and ended up as the Lead Analyst on CB2 & Massachusetts Financial Services. During my time at Initiative I have been given an amazing opportunity to grow as a young professional. I lead out on all reporting presentations and have become adept with data visualization utilizing Tableau. I will continue to grow as an analyst & a marketer, and am excited to see how the industry evolves.
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Senior Manager - Digital Marketing AnalyticsHyatt Dec 2024 - PresentChicago, Il, Us• 2024 Commercial Services Care in Action Award Winner
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Manager - Digital Marketing AnalyticsHyatt Jul 2022 - Dec 2024Chicago, Il, Us• 2023 Commercial Services Award Winner for Experimentation
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Associate Director, Business Intelligence & AccountabilityInitiative May 2021 - Jul 2022New York, Ny, Us• Promoted to team leadership position on the larger & more lucrative Salesforce account • Led two senior analysts & managed reporting for 17+ Salesforce campaigns• Created a custom dashboard to streamline reporting & stimulate performance -
ManagerInitiative Sep 2020 - May 2021New York, Ny, Us• Promoted twice while leading analytics for CB2, Massachusetts Financial Services & Anthem • Projected revenue for CB2 for three annual planning cycles utilizing Tableau• Led partner recommendations for ad verification, brand lift studies & foot traffic attribution• Convinced clients to invest further in analytical solutions with CTV brand lift studies & Adobe Analytics taxonomy edits
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Senior AnalystInitiative Apr 2019 - Aug 2020New York, Ny, Us• Learned SQL & Alteryx basics to set up automated reporting with multiple data sources via Tableau• Sold dashboards to clients to assist in real-time performance reporting
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AnalystInitiative Mar 2018 - Mar 2019New York, Ny, Us• Enhanced presentation skills with consistent analytics deliverables to all three clients• Gained expertise in data visualization by designing & maintaining dashboard views in Tableau
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Strategy AssociateSpark Foundry Jun 2017 - Mar 2018New York, Us• Assigned to the Strategy team on Mattel to assist on Barbie & Girls Toy Box• Analyzed data pulled from Kantar & Ad Intel to generate a comprehensive competitive report for the launch of a new brand,Enchantimals• Lead a Mediatools re-classification project to pull year over year data for efficient client reporting• Assisted with the strategic planning process for three rounds of tactical plans delivered to clients• Learned the strategy essentials of TV planning, digital media, market research, and data analysis• Started a new billing process tying Campaigns in the Planning & Buying systems so they be be easily actualized -
Performance Marketing InternMediavest | Spark Jun 2016 - Aug 2016New York, Us• Selected to the Starbucks Analytics and Data Management Team, Ally Bank Digital Team, and the Art Institute of Chicago Strategy Team• Learned the ins-and-outs of a media agency by completing a Mobile Innovation project for Airbnb and attending weekly educational modules highlighting the different roles within Starcom Mediavest Group• Managed weekly data pulls for Starbucks Rewards and assisted on analyzing that data and writing insights • Actualized Starbucks campaigns like Holiday and Pumpkin Spice Latte using Tableau• Evaluated potential vendors to find the best partners for the 2017 Ally Digital Media Plan• Monitored keywords surrounding the launch of Ally’s Credit Card using Benchtools• Assisted with the 2017 Art Institute of Chicago Media Plan highlighting special exhibits and the holidays
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Account Services InternMoosylvania Jun 2015 - Aug 2015St. Louis, Mo, Us• Assigned to assist with Account Services for PayPal, Balance Bar, Drivers Little Helper, and Whelan Security• Became well-versed with the creative process of marketing through a project that required the intern class to create complete marketing campaigns for Steaz, Lollapalooza, and ABC Family• Oversaw the creation of annual magazines for Friends of Wings charity and Whelan Security• Assisted with monthly email campaigns for PayPal and social media for Balance Bar -
Global Accounting InternFleishmanhillard May 2014 - Aug 2014St. Louis, Mo, Us•Collaborated to organize and analyze different financial documents during quarter close
Sam Farrell Skills
Sam Farrell Education Details
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Indiana University - Kelley School Of BusinessMarketing & Management -
St. Louis University HighHigh School
Frequently Asked Questions about Sam Farrell
What company does Sam Farrell work for?
Sam Farrell works for Hyatt
What is Sam Farrell's role at the current company?
Sam Farrell's current role is Senior Manager, Digital Marketing Analytics at Hyatt.
What is Sam Farrell's email address?
Sam Farrell's email address is sa****@****ive.com
What schools did Sam Farrell attend?
Sam Farrell attended Indiana University - Kelley School Of Business, St. Louis University High.
What are some of Sam Farrell's interests?
Sam Farrell has interest in Children, Health.
What skills is Sam Farrell known for?
Sam Farrell has skills like Creative Problem Solving, Analytics, Leadership, Organization, Customer Service, Microsoft Excel, Teamwork, Business Strategy, Social Media, Social Media Marketing, Management, Problem Solving.
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