Senior Manager - Digital Marketing Analytics
Current• 2024 Commercial Services Care in Action Award Winner
Dec 2024 - Present
AeroLeads people directory · profile
Sam Farrell Email & Phone Number
Senior Manager - Digital Marketing Analytics
at
Hyatt
1 work email found
@hyatt.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Manager - Digital Marketing Analytics
Location
Greater Chicago Area, United States
Who is Sam Farrell? Overview
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Quick answer
Sam Farrell is listed as Senior Manager - Digital Marketing Analytics at Hyatt, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at hyatt.com and a matched LinkedIn profile for Sam Farrell.
Sam Farrell previously worked as Manager - Digital Marketing Analytics at Hyatt and Associate Director, Business Intelligence & Accountability at Initiative. Sam Farrell holds Bachelor’S Degree, Marketing & Management from Indiana University - Kelley School Of Business.
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Email format at Hyatt
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{first}.{last}@hyatt.com
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Profile bio
About Sam Farrell
After graduating from the Kelley School of Business at Indiana University, I jump started my career by going to work in Strategy at Spark Foundry servicing Barbie. At Spark, I learned the essentials of media planning and market research. Our strategy led to a huge year for Barbie and an increase in sales for Mattel. While I enjoyed Strategy, my true calling is Analytics. I jumped at the possibility of working at Initiative with one of my mentors and ended up as the Lead Analyst on CB2 & Massachusetts Financial Services. During my time at Initiative I have been given an amazing opportunity to grow as a young professional. I lead out on all reporting presentations and have become adept with data visualization utilizing Tableau. I will continue to grow as an analyst & a marketer, and am excited to see how the industry evolves.
Listed skills include Creative Problem Solving, Analytics, Leadership, Organization, and 20 others.
Current workplace
Sam Farrell's current company
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10 roles
Sam Farrell work experience
A career timeline built from the work history available for this profile.
Manager - Digital Marketing Analytics
• 2023 Commercial Services Award Winner for Experimentation
Jul 2022 - Dec 2024
Associate Director, Business Intelligence & Accountability
• Promoted to team leadership position on the larger & more lucrative Salesforce account • Led two senior analysts & managed reporting for 17+ Salesforce campaigns• Created a custom dashboard to streamline reporting & stimulate performance
May 2021 - Jul 2022
Manager
• Promoted twice while leading analytics for CB2, Massachusetts Financial Services & Anthem • Projected revenue for CB2 for three annual planning cycles utilizing Tableau• Led partner recommendations for ad verification, brand lift studies & foot traffic attribution• Convinced clients to invest further in analytical solutions with CTV brand lift studies & Adobe Analytics taxonomy edits
Sep 2020 - May 2021
Senior Analyst
• Learned SQL & Alteryx basics to set up automated reporting with multiple data sources via Tableau• Sold dashboards to clients to assist in real-time performance reporting
Apr 2019 - Aug 2020
Analyst
• Enhanced presentation skills with consistent analytics deliverables to all three clients• Gained expertise in data visualization by designing & maintaining dashboard views in Tableau
Mar 2018 - Mar 2019
Strategy Associate
• Assigned to the Strategy team on Mattel to assist on Barbie & Girls Toy Box• Analyzed data pulled from Kantar & Ad Intel to generate a comprehensive competitive report for the launch of a new brand,Enchantimals• Lead a Mediatools re-classification project to pull year over year data for efficient client reporting• Assisted with the strategic planning process for three rounds of tactical plans delivered to clients• Learned the strategy essentials of TV planning, digital media, market research, and data analysis• Started a new billing process tying Campaigns in the Planning & Buying systems so they be be easily actualized
Jun 2017 - Mar 2018
Performance Marketing Intern
• Selected to the Starbucks Analytics and Data Management Team, Ally Bank Digital Team, and the Art Institute of Chicago Strategy Team• Learned the ins-and-outs of a media agency by completing a Mobile Innovation project for Airbnb and attending weekly educational modules highlighting the different roles within Starcom Mediavest Group• Managed weekly data pulls for Starbucks Rewards and assisted on analyzing that data and writing insights • Actualized Starbucks campaigns like Holiday and Pumpkin Spice Latte using Tableau• Evaluated potential vendors to find the best partners for the 2017 Ally Digital Media Plan• Monitored keywords surrounding the launch of Ally’s Credit Card using Benchtools• Assisted with the 2017 Art Institute of Chicago Media Plan highlighting special exhibits and the holidays
Jun 2016 - Aug 2016
Account Services Intern
• Assigned to assist with Account Services for PayPal, Balance Bar, Drivers Little Helper, and Whelan Security• Became well-versed with the creative process of marketing through a project that required the intern class to create complete marketing campaigns for Steaz, Lollapalooza, and ABC Family• Oversaw the creation of annual magazines for Friends of Wings charity and Whelan Security• Assisted with monthly email campaigns for PayPal and social media for Balance Bar
Jun 2015 - Aug 2015
Global Accounting Intern
•Collaborated to organize and analyze different financial documents during quarter close
May 2014 - Aug 2014
2 education records
Sam Farrell education
Bachelor’S Degree, Marketing & Management
Indiana University - Kelley School Of Business
High School
St. Louis University High
FAQ
Frequently asked questions about Sam Farrell
Quick answers generated from the profile data available on this page.
What company does Sam Farrell work for?
Sam Farrell works for Hyatt.
What is Sam Farrell's role at Hyatt?
Sam Farrell is listed as Senior Manager - Digital Marketing Analytics at Hyatt.
What is Sam Farrell's email address?
AeroLeads has found 1 work email signal at @hyatt.com for Sam Farrell at Hyatt.
Where is Sam Farrell based?
Sam Farrell is based in Greater Chicago Area, United States while working with Hyatt.
What companies has Sam Farrell worked for?
Sam Farrell has worked for Hyatt, Initiative, Spark Foundry, Mediavest | Spark, and Moosylvania.
How can I contact Sam Farrell?
You can use AeroLeads to view verified contact signals for Sam Farrell at Hyatt, including work email, phone, and LinkedIn data when available.
What schools did Sam Farrell attend?
Sam Farrell holds Bachelor’S Degree, Marketing & Management from Indiana University - Kelley School Of Business.
What skills is Sam Farrell known for?
Sam Farrell is listed with skills including Creative Problem Solving, Analytics, Leadership, Organization, Customer Service, Microsoft Excel, Teamwork, and Business Strategy.
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