Hands-on experience in analyzing complex, high-volume event data to develop insightful and actionable outputs and reports; and assist strategic business decisions. Responsible for maintaining several campaigns with a view to continuously improve performance. Drew upon understanding of the product to provide advice and recommendations on marketing initiatives. • KPI Dashboard Development Translated business requirements into the design and development of data models, explores, dashboards, and workflows in the Looker platform. Collated data from multiple sources into data warehouse using Snowflake backend• Continuous Reporting Monitor, optimize, and report on campaign performance, growth metrics and split-test results. Interpret results and make recommendations based on analytics and test findings. Identified process and system improvement opportunities, by monitoring existent metrics, analyzing data and partnering with internal teams.

Primary contact for all North American businesses; acting as liaison between senior project managers and project stakeholders. Responded to technical issues by analyzing, diagnosing, then solving or escalating the problem. Sourced project requirements, maintained project documentation, provided updates/presentations at senior level, delivered user training and support. Adobe Campaign CRM (formerly Neolane) specialist:• Experienced in the design, implementation and deployment of new systems.• Effective liaison between business users and highly technical developers• Provides training and on-going support to business users • Direct Interaction with senior management, providing analysis and business intelligence.Experience of working with Agile methodologies, as well as querying databases using SQL, testing QA, reviewing of XML configuration.Core accomplishments:• Project Management.Successfully deployed new systems to over 150 users, including Adobe Campaign, which was delivered on-time and within budget.• Systems Knowledge. Maintained customer database of over 10 million contacts, which required insight and understanding of the various processes used by over 35 businesses.• Interpersonal Skills.Effective liaison between business users and highly technical developers. Managing for approximately 12 active projects at a time, responsibly for providing timely updates on the delivery of each development phase to senior management.• Product Development.Engaged with core stakeholders to define requirements for technical developments. Acted as advocate for users attempting enhancement projects.• Training and Support.Provided front-line support by establishing an in-depth knowledge of new systems and processes.