A well-rounded business professional backed by 15+ years of demonstrated expertise in Sales and Business development while working with reputable multinational and national organisations. A pragmatic and result oriented professional with a high degree of strategic competence and the ability to bring change.Experience of working in all regions of Pakistan. The nature of my work has given me a working exposure to major industry segments including oil & gas, energy, government, Defense, FMCG, retail, food & beverages, textile, cement, banking, telecommunication, construction, IT and education.Understanding of corporate, trade, institutional sales and business development metrics, initiated and started new projects from Scratch level, new product introduction and brand launching, aligning distributors and distribution strategy formulation, YTD growth in term of Sales and customers, budgeting planning and forecasting to avoid bullwhip effect and have also been effective in explaining complex information in a comprehensible manner.