- Responsible for identifying emerging trends and opportunities in postpaid segment- Develop marketing strategy focusing on customer data and segmentation, to attain company objectives - Formulate and direct the go-to-market strategy in conjunction with cross-functional teams in driving sales targets.- Develop fact-based, quantitative analysis of products, with actionable insights and recommendations- Build high-level business models and business cases to fulfill organizational strategic objectives - Responsible for new and innovative services to increase revenue streams and achieve customer expectations- Collaborate with internal and external stakeholders to accomplish organization business goals successfully- Responsible for creating project governance approach to manage the initiation, planning, executing, monitoring and closing of the projects related to postpaid segment- Digitization of all current and future services provided to customers in order to reduce face to face interactionsMajor Accomplishment- Part of the 5G launch team for Etisalat, being the first operator in the region- Developed the customer journey to increase pre to post customer migration and ARPU uplift- Introduction of new segment-based portfolio- Monetizing data by introduction of content-based passes- Work alongside the technical teams to develop framework for postpaid product in order to enhance time to market - Successful implementation of TRA regulations for enhancement of customer experience

- Drive mobile broadband action plan for subscriber and revenue growth.- Responsible for managing and leading critical cross functional corporate initiatives focused on improving operational effectiveness, enhancing customer experience and delivering strategic initiatives- Responsible for the development of the new product proposition and promotions with all internal and external stakeholders and ensure that they are able to generate revenue, have a positive impact on the company brand increase market value and improve the customer experience.- Coordinate with marketing communication, customer care, PMO, technology, TPMO, finance, customer experience and sales to evaluate, plan, coordinate, train on and deliver new profitable products/promotions up to commercial launch stage- Responsible for the development of strategies for awareness and segment penetration keeping in view the competitive offers and customer experience.- Responsible for SWOT analysis for managing potential and actual impacts / risks, taking corrective action and or handling day-to-day issues. - Manage project plans by achieving the given milestones within the projected timelines and allocated budget.- Review plans on regular basis with all stakeholders to communicate project status and mitigate any risks.- Responsible for yearly & quarterly rolling over roadmap development/ exercise for postpaid segment including and not restricting to products and promotions.- Responsible for monitoring and reporting the ongoing promotions and revenue margin, net-adds trends to the management on weekly/ monthly basis- Life cycle management of product with respect to planning promotions and running campaigns to keep them engaged with the brand and increase stickiness.Major Accomplishment- Successfully launch the Prepaid portfolio - Multiple data promotions including unlimited whatsapp- Introduction of day and night plans for prepaid and postpaid data customers

- Responsible for the development of the new product proposition and promotions with all internal and external stakeholders and ensure that they are able to generate revenue, have a positive impact on the company brand increase market value and improve the customer experience.- Coordinate with marketing communication, customer care, PMO, technology, TPMO, finance, customer experience and sales to evaluate, plan, coordinate, train on and deliver new profitable products/promotions up to commercial launch stage- Conduct market studies/focus groups to get the feedback from customers on existing portfolio and know about their needs and wants.- Responsible for the development of strategies for awareness and segment penetration keeping in view the competitive offers and customer experience.- Responsible for SWOT analysis for managing potential and actual impacts / risks, taking corrective action and or handling day-to-day issues. - Manage project plans by achieving the given milestones within the projected timelines and allocated budget.- Review plans on regular basis with all stake holders to communicate project status and mitigate any risks.- Responsible for yearly & quarterly rolling over roadmap development/ exercise for postpaid segment including and not restricting to products and promotions.- Responsible for monitoring and reporting the ongoing promotions and revenue margin, net add trends to the management on weekly/ monthly basis- Life cycle management of product with respect to planning promotions and running campaigns to keep them engaged with the brand and increase stickiness.Major Accomplishment- Launch the data transfer product- Part of the data monetization project, implemented the throttling mechanism for the users- Implemented the data sharing product - Part of the postpaid minutes roll over product and implementing data roll over product.

- Evaluate and analyze the new & existing proposition, pricing and promotions with all internal and external stakeholders and ensure that they are able to generate revenue, have a positive impact on the company brand and improve the customer experience.- Develop special tailor made offers for high value and strategic customers. Evaluate and assess the financial impact for the offer.- Develop Business case, planning & costing for enterprise segment for existing and new subscriber acquisition on monthly, quarterly and yearly basis.- Performing quarterly evaluation for measuring the efficiency of sales channels and identify the key areas for improvement.- Monitoring the profitability of the ongoing services/promotions and analyze the potential and actual impacts / risks, taking corrective action by conducting SWOT.- Preparing quarterly & yearly rolling over roadmap exercise for corporate segment.- Conducting pre/post financial impact analysis for existing and new acquisition and retention offers. - Reviewing and reengineering the existing process / policies to increase the efficiency of the unit in order to enhance the customer experience, loyalty & retention.- Coordinating with different business units to enhance technical/ commercial knowledge by attending quarterly/ bi-yearly in-house trainings.Major Accomplishment- Enterprise portfolio revamp: Financial and technical impact on migrating subscribers and incremental revenue from new subscribers.- Launch of SME segment: Part of the team to launch SME segment with new portfolio and rate plans, complete analysis of customer base and new customer acquisition- Special offers for high value strategic accounts: Conducting a full 360 degree analysis on the customer usage trend to evaluate the financial and technical impact.- Conducting the business plan activity for 2014-2015 with all stake holders

Product Manager (B2C):-R2S (Retailer to Subscriber) prepaid credit transfer platform integration -P2P (Peer to Peer) balance transfer -Mobile Games for Warid Telecom. -Glow Web and WAP Portal (http://glow.pk)-Part of launch team for Warid's youth brand (GLOW)-Warid Video PortalProduct Manager (Platforms):-Managing the MRBT platform. Introducing new methods to enhance revenue-Integration of new charging node by Ericsson (SASN)-Launch and integration of a new USSD gateway -Automatic handset settings (Device management platform)

-Automation of CNS and SMS. Created processes that send automated messages and short messages to customers whose cards were expiring in few days.-Conducted daily and monthly analysis over the IN reports regarding the charging patterns of cards by prepaid customers. -Predicting churn trends and providing figures for ARPU.-Implementation of data-ware housing and data-mining