- Overseeing group marketing initiatives for esteemed brands at Malak International, including Malak & Camicissima. - E-commerce: Managing Malak's online store, optimizing the digital shopping experience to ensure seamless transactions and customer satisfaction.

Client Relationship Management - Building a strong rapport with the clients by driving their account for a smooth execution and timely feedback.Business Development- Up-selling additional services that meet customer needs, ultimately resulting in higher profitability.- Client onboarding and contract closuresStakeholder Management- Analysing the campaign brief from the clients with thoroughness and assign the tasks to internal team.- Support internal team in devising year-long strategies for all brands and assuring timely deliveries. Project Management- Special project management ensuring timely deliveries.Reporting & Analysis- Monthly performance report- Brand progress report and analysis- Competitor ScanAchievements:- Supervised the digital launch of Pepsi’s first recycled pet bottle (rPET) in Pakistan, receiving praise from the Marketing Director.- Successfully led the Reckitt Pakistan and MENA pitch, resulting in USD 0.5 million profit per annum for the company.- 2x Effie Award recipient for leading launch of Knorr Blazin Noodles in Pakistan, resulting in record sales for Unilever in the innovations category.- Successfully launched UBL Funds JhatPat App with over-achieved KPIs, receiving appreciation from the Head of Marketing.Brands Managed:- Unilever- Pepsi- Reckitt- Tapal- Herbal Essentials- UBL Funds- Almirah

I was employed by Convex Interactive as Social Media Executive and shortly promoted toAccount Manager to manage various clients for the company.Responsibilities included;Direct coordination with the client to meet their requirements on a daily basis.Managing a designated internal team (content writer, designer) for smooth operations.Developing digital strategies for clients every quarter.Content and strategy generation and execution.At Convex Interactive, I was overseeing clients belonging to different industries.Clients managed:Pakistan State OilKenwood PakistanBritish CouncilPort GrandSilkbank/ Silkbank Credit CardShangrilaPak-Qatar Takaful