Masood Farsaei Email & Phone Number

Tehran Province, Iran

Tehran, Iran

• Ranked 1st in selling flight tickets, Alibaba is Iran's leading online travel company, providing transportation and residency options to Iranian and Iraqi travelers.
• Improved accessibility by refining color and contrast, text legibility, and explanatory content.
• Redesigned the flight booking PLP and increased the conversion rate to the product detail page by 24%.
• Identified experience pain points and defined new requirements based on stakeholder interviews, user research… Show more Ranked 1st in selling flight tickets, Alibaba is Iran's leading online travel company, providing.
• Identified experience pain points and defined new requirements based on stakeholder interviews, user research, user feedback, and data analysis.
• Collaborated closely with translators to diagnose Iraqi users' main problems during their purchasing process.

Tehran, Iran

• Digipay is a fintech company founded by Digikala Group that aims to enhance the online payment experience.
• Attended technical interviews for hiring and managed a design team of 12, including accessibility specialists, content strategists, visual designers, and UI/UX designers.
• Structured Digipay’s design process and executed a design system team to refine and standardize our UI kit.
• Framed the strategic plans and projects in contribution to product, engineering, and marketing… Show more Digipay is a fintech company founded by Digikala Group that aims to enhance the online payment experience.
• Framed the strategic plans and projects in contribution to product, engineering, and marketing teams.
• Shaped a growth team for rapid testing to collect customer insights before handoff. Show less

Tehran, Iran

• Designed more than 10 mini-apps in the Digipay super app, such as money transfers, mobile top-ups, internet packages, toll payments, charity, etc.
• Proposed a holistic UI kit to achieve a harmonious and unified tone of voice across all Digipay products.
• Conducted in-site usability testing sessions based on the Digipay app's user personas.
• Redesigned Digipay's mobile application to accelerate the payment process and increase its scalability for future business needs.

Tehran, Iran

• Homapay was a fintech startup with a vision to revolutionize the payment experience of mobile users in Iran.
• Evaluated user requirements based on user research involving product owners and technical engineers.
• Designed and created wireframes, mockups, and prototypes to illustrate functionality and product interface.
• Audited and Measured UX problems via usability tests and adjust outcomes based on user feedback.
• Increased the checkout ROI up to 30% by revising the… Show more Homapay was a fintech startup with a vision to revolutionize the payment experience of mobile users in Iran.
• Increased the checkout ROI up to 30% by revising the required steps to complete the payment process. Show less

Tehran, Iran

• KPCOO centered around web design and development through a vision of providing modern advertising solutions.
• Conceptualized and produced a comprehensive UI/UX design strategy.
• Designed a digital menu application, which innovatively provides the company's services.
• Delivered high-quality design solutions within wireframes, visual and graphic designs, and site maps.

Tehran, Iran

Adamak was a design agency specializing in creating printed materials using photographs taken in their studio.￭ Layout the concepts by investigating relevant information and materials. ￭ Designed illustrations, pictures, and designs to reflect the desired theme and tone of the communications. ￭ Reviewed pre-productions for errors to ensure that final.

Tehran, Iran

Hamrahe Aval (Mobile Telecommunication Company of Iran) is Iran's first and largest mobile operator.￭ Ideated and designed numerous materials for print and digital purposes. ￭ Provided creative direction for the whole group as well as brand guidelines. ￭ Utilized graphic design software and a wide variety of media.

Tehran, Iran

• TSG was a design agency that offered advertising solutions, graphic design, and printing services.
• Designed business stationery materials (e.g., business cards, letterheads, envelopes, etc.)
• Created and conceptualized accurate product packaging and advertising books for exhibitions.

Tehran, Iran

• Pars Graphic was a small advertising agency working with its local customers.
• Illustrated concepts by designing graphic materials such as brochures, web banners, and company logos.
• Collaborated efficiently with the team, including senior graphic designer, web designer, marketing, and print specialist.

Bachelor Of Arts (Ba), Graphic Design, A

Associate Of Arts (Aa), Architecture, A

Bachelor'S Degree, Mathematics And Statistics