Fathima Shefi Email & Phone Number

Edinburgh, Scotland, United Kingdom

London, England, United Kingdom

• Planned marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
• Researched strategies to enhance and broaden the company's social media footprint, encompassing new and existing platforms such as Facebook, LinkedIn, Twitter, TikTok, and Instagram.
• Upheld brand uniformity in marketing and social media communications through collaboration with diverse departments, including advertising, product development, and brand management.
• Prepared for review engaging written and graphic content in the form of e-newsletters, web page, blog content, and social media messages.

Birmingham, England, United Kingdom

• Responsible for social media account management, content creation, and social media activation.
• Produced content that simplifies complex financial concept distribution and practical tips for achieving financial goals across various platforms, including Instagram, TikTok, YouTube, and LinkedIn.
• Drove engagement and retention by curating, publishing, and boosting content across all of FWR's digital channels. Increased follower count by 4k.
• Demonstrated proficiency in social media marketing, content development, and video editing, while also adeptly managing diverse social media platforms including Instagram, TikTok, and YouTube.
• Produced reports analyzing insights from paid partnership content.
• Performed content analysis to identify successful content types and enhance social media presence.

Birmingham, England, United Kingdom

• Facilitated the growth of multi-channel guidance communication efforts targeting the student community, resulting in increased engagement and readership rates, with over 60k views achieved on managed reels on Instagram.
• Identified creative communications opportunities and helped to implement these initiatives in partnership with fellow content creators by creating briefs for blog posts and video content.
• Assisted in the organization of internal communication events, contributing to content development while working closely with relevant teams.

Birmingham, England, United Kingdom

• Facilitated the guidance of prospective students and families through more than five Postgraduate Open Days.
• Advised students with resolving inquiries related to admissions and university life via the PG live chat feature and the Unibuddy platform, cultivating clarity and enhancing the student experience.
• Written blog posts for publication on the Unibuddy platform.

London, England, United Kingdom

• Led a team of six as part of the Future Leaders Certificate programme for the BBC providing guidance on innovative strategies to engage and expand the viewership of specific age groups for existing programs
• Conducted in-depth analysis and research of the current viewership landscape, resulting in the development of fresh marketing and editorial approaches
• Influenced the team's alignment with the central vision of fostering imagination and embracing escapism
• Delivered compelling presentations of diverse recommendations and strategies to the client, effectively conveying the core message.
• Conceptualized and created a novel sustainable tourism application during the Future Leaders Certificate Programme, utilizing FIGMA for the design and prototyping phases.

Thiruvananthapuram, Kerala, India

• Designed the company's brand identity, encompassing logo design, and the creation, distribution, and maintenance of ID cards, business cards, and company flyers.
• Delivered presentations showcasing designs for three district sports centers in front of high-ranking government officials.
• Created and managed the company's website, while overseeing various social media platforms bringing in more than 140 people to the website monthly.
• Coordinated with the administration team to efficiently handle day-to-day office operations and management.

Thiruvananthapuram, Kerala, India

• Customized and developed the branding of the venture including the logo, posters, and billboard.
• Directed the successful launch event of the brand overseeing all aspects of the event including refreshments, entertainment, and decoration, in a team of five with 90% of the products selling out on the first day.
• Managed the social media promotions of the venture to promote and to bring awareness about the new service.

Ernakulam, Kerala, India

• Handled residential, commercial and mixed use building projects
• Preparation of working drawings for renovation projects
• Preparation of electrical drawings and detail drawings
• Designing presentations for client meetings
• Site visits, client meetings, and vendor meetings
• Area Calculation

• Produced daily content, researched and tailored to specified topics, while adhering to SEO guidelines.

Ernakulam, Kerala, India

• Handled residential projects
• Preparation of working drawings, electrical drawings, plumbing drawings, landscape drawings and joinery details
• Preparation of presentation drawings
• Preparation of preliminary designs and completion drawings
• Site visits and client meetings

Master Of Science - Ms, Marketing

Activities and Societies: K-cover society, Business society•Key Modules: Strategic Branding, Marketing Communications, International.

Bachelor Of Architecture - Barch, Architecture

Activities and Societies: Event Co-ordinator for the Department Exhibition 'Cardex' in the year 2016 Architecture Batch 2020 Tour.

Education record

Activities and Societies: Environment Club, Arts10 CGPA - 10th CBSE Board Examination 97.3% - 12th Kerala State Board Examination (UAE 3rd.