Senior Marketing Manager
CurrentCreated the marketing strategy for Dish’d, a franchisor of virtual restaurant brands. Used insights to identify target audiences and create the communication strategy.
Jul 2022 - Present
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Fatima Rahman is listed as Senior Marketing Manager at Dish'd, based in Pinner, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Fatima Rahman.
Fatima Rahman previously worked as Senior Marketing Manager at Patientology and Trustee at St Luke'S Hospice Harrow & Brent. Fatima Rahman holds Ba, Business Studies from De Montfort University.
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Dish'd
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Profile bio
About Fatima Rahman
Joining up the dots and simplifying the complex. I use data and insights to tell the story and to design targeted customer communication programmes to drive sales and loyalty. Specialties: Data, Analytics, Strategy & Planning, Creative Development, Customer Loyalty, CRM, Direct Marketing, Acquisition, Retention, Digital Marketing, Segmentation, Integrated Marketing, Planning, CRM plans, Loyalty programmes, Multi Channel retailing, Market Research Strategy. Industries: Retail, Fashion, Homeware, Furniture, Mail order, FMCG, Credit Cards, Telecommunications, Mobile Phones, Food & Beverages, Healthcare, Advertising & Media
Listed skills include Direct Marketing, Loyalty Programs, Integrated Marketing, Retail, and 26 others.
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13 roles
Fatima Rahman work experience
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Senior Marketing Manager
Led the creative agency to design a brand identity for newly launched Homecare consultancy. Implemented the identity across all media including website, social channels and pitch presentations.
May 2022 - Nov 2022
Jun 2014 - Jun 2015
Senior Customer Marketing Manager
• Owner of the launch and communications strategy for Mobile Broadband (MBB) for EE• Designed the CRM strategy for T-Mobile Pay Monthly, led a virtual team to execute high volume, complex campaigns
Mar 2012 - Jan 2014
Senior Commercial Manager
• Creation of new T-Mobile data plans ensuring, plans worked for existing customers and could be executed operationally• Owned the retention strategy for the retail channel• Secured funding from Blackberry and Samsung for sales incentives and exclusive offers for existing customers through relationship building
May 2011 - Feb 2012
Communications Planner & Strategist
• Created data driven communication strategies, customer segmentation and loyalty programmes for a diverse range of clients including writing pitches to win new business. • Insight led creative brief writing, evaluation, targeting & offer strategy for Tesco and FMCG clients• Designed targeting, channel prioritisation and contact strategy rules to ensure the right customer received the most relevant communication.
Sep 2007 - May 2011
Client Manager
• In depth analysis of Clubcard data to recommend solutions for Café Direct, Bayer, Yakult, Wisdom, John Frieda and several produce clients as part of the new business team. • Presenting to senior client audiences requiring the ability to interpret complex data and translate it in to simplified actionable insights.• Contract renewal was achieved through effective relationship management.
Aug 2006 - Aug 2007
Senior Direct Marketing Coordinator - Customer Loyalty
• Launched & Marketed the Debenhams Credit Card with team of direct reports and in conjunction with GE Money• CRM strategy was created using customer insights to deliver card recruitment and card usage targets• Marketed Nectar Card to drive loyalty & card penetration
Nov 2003 - Jul 2006
Senior Direct Marketing Co-Ordinator - Multi Channel
• Communicated the Debenhams brand consistently and integrated it across all channels• Online marketing - Responsible for outbound email campaigns and all marketing activity for website• Planned and implemented high volume multi channel customer acquisition for the Debenhams Direct catalogue• Managing People - Effective management of a Marketing Co-ordinator and graduate trainees
Sep 2002 - Oct 2003
Marketing Co-Ordinator: Catalogue
Jul 2001 - Aug 2002
Senior Direct Marketing Executive
Jun 2000 - Jul 2001
Market Research Project Co-Ordinator
Jan 1999 - Jun 2000
Next Retail Plc - Corporate Sales Coordinator
Sep 1997 - May 1998
2 education records
Fatima Rahman education
Ba, Business Studies
Postgraduate Diploma In Marketing
FAQ
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Quick answers generated from the profile data available on this page.
What company does Fatima Rahman work for?
Fatima Rahman works for Dish'd.
What is Fatima Rahman's role at Dish'd?
Fatima Rahman is listed as Senior Marketing Manager at Dish'd.
Where is Fatima Rahman based?
Fatima Rahman is based in Pinner, England, United Kingdom while working with Dish'd.
What companies has Fatima Rahman worked for?
Fatima Rahman has worked for Dish'D, Patientology, St Luke'S Hospice Harrow & Brent, Everything Everywhere Ltd, and Dunnhumby.
How can I contact Fatima Rahman?
You can use AeroLeads to view verified contact signals for Fatima Rahman at Dish'd, including work email, phone, and LinkedIn data when available.
What schools did Fatima Rahman attend?
Fatima Rahman holds Ba, Business Studies from De Montfort University.
What skills is Fatima Rahman known for?
Fatima Rahman is listed with skills including Direct Marketing, Loyalty Programs, Integrated Marketing, Retail, Digital Marketing, Customer Loyalty, Creative Development, and Segmentation.
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