Project & Account Management: Responsible for ensuring the day-to-day PR activity with the team, craft compelling press releases, messaging frameworks for cohesive brand communication. Collaborate closely with the team to manage account admin & finance.Data Analytics Expertise: Confident in utilising advanced data tools, including Signal, Brandwatch, Traackrr and Creator IQ to analyse social analytics and extract actionable insights.Client & Media Relations: Strong track record of building authentic relationships with media and influencers, particularly within the adidas Running and Football community. I prioritise embedding myself within these spaces to plan meaningful PR activations that resonate with audiences and feel genuine.Content Creation: Manage social media content creation for global HSBC sport channels, overseeing the entire process from ideation to delivery, ensuring alignment with brand strategy and maximizing audience engagement.Trend Expertise: Skilled in delivering and staying on top of industry trends and insights to keep client strategies, particularly influencer campaigns, fresh and relevant.Account portfolio involves Global and UK accounts for adidas and HSBC - with a strong interest in the intersection of data, public affairs, and the sports sector.

- Craft compelling pieces for online publication, coordinate images and layout for optimised presentation.- Fact-checking and conducting research to support content published online.- Monitor & analyse national and international news stories for publication then write articles concisely, accurately and coherently under deadline pressure.

- I was part of a £1 billion regeneration project, Kidbrooke Village in Greenwich, which transformed 109 hectares of land into a modern hot spot of high demand - creating 4,398 new homes & 8,160 jobs.- Implemented community plans with my team on the development to facilitate thriving communities, including, but not limited to organising events such as the Summer Fete.- Responsible for some of the branding of company's communications material including internal and external digital and media materials.

Critiqued the Rational Choice Theory on Governing the Commons.- Selected to showcase my presentation at the Royal Economic Society’s Annual Conference to promote the study of Economic Science in underrepresented communities.- Assisted Econometrics Professor, Dr. Denise Hawkes, disseminated learnings from research data to lead researchers and crafted a 5-minute video presentation.- Undertook quantitative and qualitative analysis of all results which has allowed me to easily grasp complex data, and readily translate it into actionable information- Delivered research & presentation through using Microsoft Excel and Adobe video editing software.