Fatin Mayassi Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

Developed launch strategies and plans for new productsTrade marketing responsibilities included creating presentations and presenting to accounts and distributorsglobally- Superdrug, Boots, Walmart, Sally Beauty, CoopManaged a portfolio of two brands and 200+ SKUs for all markets outside of the USCreated pricing strategies by market and ensured corporate margin structure was metDeveloped market specific products or line extensionsLeveraged consumer insights by market to deliver on the best recommendation for each accountManaged Account specific product and packaging requirements for 10+ accounts outside of the US

Beirut District, Lebanon

-Managed and executed social media strategy through content creation, social media calendar and working with an in house illustrator-Grew Instagram following by 75K which lead to an increased number of clients by 17%-Landed PR placements for celebrity clients and publications such as Vogue Arabia, Harper's Bazaar, Harrod's Magazine, Kelly Rowland, Betty Gilpin, Imaan Hammam, Nadine Labaki-Worked with Sales Manager to create and oversee the execution of monthly promotional schedule and sales initiatives-Traveled for various trunk show events to train staff members and organize setup-Planned all photoshoots- concept creation/ brainstorm, model/crew casting, contract negation, locationscouting, day-of production and post production-Managed all content for catalogs, press materials, e-commerce

Achrafieh, Beirut Governorate, Lebanon

-Played a lead role in client acquisition, retention and outreach on a daily basis resulting in an increase of the number of clients by 15%-Handled marketing and logistics of the newly launched RTW department through store acquisition,communication with factory and PFW buying meetings-Planned sales and marketing events-Coordinated activities with other departments to ensure quality customer service-Built trusting relationships with customers by making personal connections and understanding specific needs-Facilitated timely product launches and delivered exceptional customer service to enable account retention and growth-Negotiated and closed deals with minimal oversight

-Delegated daily tasks to team members to optimize group productivity-Collaborated with store manager to develop strategies for achieving sales and profit goals-Arranged merchandise for display to highlight new styles, attract customers and enhance sales-Calculated pricing, applied discounts and collected payment to process transactions-Assisted customers by asking open-ended questions to understand needs and suggest suitable merchandise

Richmond, Virginia Area

• Created visual merchandising displays, focused on optimizing space and boosting profitability• Utilized in-depth knowledge of high-end labels, textiles, and craftsmanship in styling and selling products

Doha, Qatar