Planning and development of digital strategies for the real estate (Trinus - B2B and B2C) and financial (TGAR11/TGCORE) markets. I excel in managing the client journey: CRM, leading digital projects, and agency management. I assist media planning and paid traffic across various platforms, such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn, and TikTok.Through in-depth CRM knowledge, and Inbound in relationship funnels, I manage metrics and develop functional reports tailored to specific needs using Dashboards with Power BI. I also lead Inbound Growth initiatives to optimize CRO, SEO, and SEM across multiple domains and channels.I ensure Compliance and LGPD/GDPR standards, striving for maximum legal responsibility in all actions. Within this scope, I work directly with business metrics, websites, and other channels to leverage the success of the implemented digital strategies.

[COMMERCIAL ACTIVITIES] I conducted sales (SPIN SELLING), trained techniques, sales, and motivational. I performed after-sales service (search and rescue), generated Commercial Reports on weekly and monthly basis, analyzed sales statistics to identify improvement possibilities. I've regularly monitored results and trends for revenue projection (KPIs), provided team and individual feedback on performance, planned pricing, analyzed and suggested improvements in Sales and Margins. I developed and executed sales strategies according to the selected persona, built and established new partnerships with companies from various fields of activity.[MARKETING ACTIVITIES] I planned and developed the Conversion Funnel (Commercial and Marketing). I developed SEO and SEM actions for generating visits and leads, and I engaged in Content Marketing - content creation, topic suggestions, trend assessment, and persona validation. I monitored and analyzed performance on digital channels, and I managed social media. I planned strategies for Website, Blog, Instagram, Facebook, LinkedIn, YouTube, and Twitter. I prepared Marketing Reports with performance and profitability KPIs (CAC, ROI, and LEADS). I've set Marketing funnels using RD Station platform (email marketing, automation, funnels, and strategies). I managed Campaigns - Google Ads and Face Ads. I planned brand image and positioning, through strong and consolidated branding work. I continuously developed internal communication and internal marketing. I conducted A/B testing and utilized testing techniques for Growth Hacking.

Consultoria e Assessoria de Marketing Digital e Vendas B2C/B2B

Coordination of an exclusive commercial department dedicated to internet sales and After-Sales service. I conducted technical and motivational sales training, and I managed upsell service (search and rescue). I prepared Weekly and Monthly Commercial Reports, and analyzed sales statistics to identify improvement opportunities. regularly I've monitored results and trends for revenue projection (KPIs), providing team and individual performance feedback. I was responsible for mapping, monitoring, and quantifying all processes, following the Toyota sales format. I tracked KPIs through the company's internal BI and CRM systems, ensuring real-time monitoring of activities, and then I've evaluated and implemented continuous process improvements, focusing on meeting the maximum number of clients while retaining quality standards. I developed online sales strategies, I assisted in publishing advertisements for retail vehicle sales, while monitoring their sales' performance.

Resgatar negociações perdidas, prospecção de clientes potenciais, relatórios de qualidade de atendimento, relatórios evidenciando motivos de vendas perdidas, relatórios de clientes ativos, venda de veículos Toyota, venda de consorcio, vendas de seguros, vendas de acessórios para veículos, realizar todo o trabalho dentro de processos e prazos determinados pelo sistema da Toyota.