- Reporting to Regional VP, I’m responsible for managing RUCKUS sales in Brazil for both private and public sectors- Develop new logo accounts and new markets/verticals- Drive and improve relationship with key accounts and key partners – SI´s, GSI´s, ISV´s.- Develop sales GTM strategy for new markets, new revenue streams and strategies of scale

- Develop indirect sales GTM strategy for new markets, new revenue streams and strategies of scale- Drive partner´s sales pipeline and forecasting accuracy (SFDC/Outreach Commit)- Develop and manage through partners new end user logos on mid-market and strategic verticals-Hunting and development of strategic partners focused on verticals – Education, Service Providers, Hospitality, Healthcare, Retail and Logistics- Partners enablement, including the onboarding, trainings, workshops, preparation to certification Program-Stablish local relationship with Alliance Partners and Global agreements like Google, Facebook, Dell, Skyfii, Zoox, Coffeebean, etc-Launched Ruckus Cloud WiFi, Ruckus Analytics and built the partners ecosystem for Ruckus Cloud Solutions- Manage local distributors: Local inventory, MDF, run-rate sales, sales campaign, promotions- Manage C-Level relationships with strategic partners to drive commitment with RUCKUS Portfolio- Manage deal registration, run-rate business, non-standard pricing, promotions- Partner Program localization and collaboration with Global Partners Organization to improve the Partner Program- Drive inside sales team on lead generation

Responsible for Strategic Partnerships (Cisco, Juniper, A10 Networks, F5 Networks, HPE / Aruba Networks)- Lead the Latin America Region with +50% of Ericsson global revenues related to Cisco partnership- Build an ecosystem with strategic partners to support E2E solutions for Mobile Operators with technologies like Cloud, NFV, Security, IoT- Drive the partnerships in Latin America consolidating the strategy, competence readiness, business development and joint workshops- Support the Strategy Team and KAM´s to develop the Growth Plan

-- Responsible for the regional team to drive solutions and customer engagements for IP, SDN (Software Defined networks), NFV (Networks Function Virtualization), Cyber security, Cloud and mobile Packet Core;- Drive and coordinate cross domain engagements for IoT, Digital Transformation and Network Virtualization- Work cross-functionally with Finance, Marketing, Regulatory, Product Management and Operations teams to support business in the Region- Select and propose external partners/products/services to enhance Ericsson offerings

- Develop and execute the GTM plan for Value-Added Services business such as Messaging (MMS/SMS), Mobile Advertising,Voice-mail, VAS Middleware, Mobile Internet Gateway (Network Optimization, Policy Management, DPI, Content Adaptation, Content filtering, etc) ;- Identify and develop business partners for each Line of Products;- Work together with the product marketing to develop and execute the marketing plan for each product line;

- As a member of the executive team hired to launch the company in Brazil and Latin America Region, my main responsibilities are: - Design, Build and Manage the IT, Product Management, Pre-sales and Business Intelligence teams; - Development of strategic partnerships and alliances;- Successfully designed and deployed the IT infrastructure;- Successfully developed, launched and sold the two company’s products for mobile operators;

Main Responsibilities:- Develop, manage and execute strategies, business plans and partnerships to generate revenue for new products and solutions including Broadband access (ADSL, FTTx) , Broadband Wireless, NGN, VoIP, FMC, IPTV, OSS/BSS systems, Transport Networks (Ethernet / TDM /SDH), IP Messaging, IP Surveillance, Video Storage;- Build relationships with key teams inside the end customers and Channels Partners;- Perform regional research for market trends and competitors activities in order to support partnerships and strategic decisions.Main Achievements:- Enable UTStarcom to grow in the Brazilian market from no references in 2003 to significant installed base for IP ADSL and Broadband Management System;- First UTStarcom IPTV Middleware and OSS/BSS contract win in Americas Region;- First UTStarcom IMS – Fixed Mobile Convergence solution contract win worldwide;- Successful headed the Global OEM Agreement with one of the main worldwide telecommunications solutions supplier. Generating about US$10M revenue per year;- Successful developed UTStarcom business partners and channels;

- Define specific product strategy for each opportunity and RFx;- Coordinate the pre-sales team to prepare RFx answers and proposals; - Provide Sales training to UTStarcom staff and channels partners; - Build and retain strong pre-sales team; - Define and drive current and future Brazilian market requirements with product management and R&D teams; - Provide feasibility studies for new products development based on customer requirements;- Coordinate the integration of UTStarcom solutions and existing BSS/OSS systems in the customer;

- Promote the company technical vision and strategy to the customer for Lucent networking and software solutions;- Coordinate all the pre-sales activities in the account like presentations, proposals, events, develop relationship with key people inside the customers and business partners;- Coordinate the activities with product management and R&D to customize the products and solutions to meet customer requirements;

- Pre-sales support involving definition of solutions, demonstrations and customer trials of Broadband Access, IPTV, IP Services, Security Managed Services, Data Center solutions, Core IP and ATM products lines;- Provide the technical answers for RFx;- Define the strategy to positioning the Lucent Data Products in the Brazilian market;- Provide technical and sales training to local field engineers, business partners staff and customers;- Business Development of new technologies and solutions for service providers.

- Implemented the Customer Services Program for Contact Center solutions and enterprise data networks products; - Managed the technical support for the large Contact Centers;- Developed the Avaya Brazil Managed Services portfolio;- Developed the Avaya Brazil Customer Care Center best practices and the Qualification Program for Services Business Partners;- Headed the team in charge of Y2K Program and the implementation of the Avaya Trouble Ticket System;- Key escalation point for critical issues in large accounts.

Responsible for the project management activities related to the large datacom projects of IP Backbone using Cisco, Alcatel and Xylan routers and switches for Enterprise customers and Service providers.Analysis of economic-financial conditions of the project (P&L – Profit & Loss Analysis)Coordination of all the contractors and product suppliers in the project.

Responsible for the installation, maintenance and technical support of data communication products.Interaction with the pre-sales support to better define the service proposal for data communication projects.

Instructor for Technical and sales training to end users, business partners and Alcatel sales team.