Fay Lim Email & Phone Number

Singapore

ERA Star Achiever (Jul 2022)ERA Star Achiever (Aug 2022)ERA Star Achiever (Jan 2023)ERA Million Dollar Club AchieverERA SuperStar Achiever (Mar 2023)ERA Top 300 Achiever (Q1 2023)ERA Star Achiever (Aug 2023)ERA Top 400 Achiever (Q3 2023)ERA Star Achiever (Nov 2023)ERA Star Achiever (Dec 2023)ERA Hexa Top 30th Achiever (2023)ERA Hexa Top New Achiever (2023)ERA Top 600 Achiever (2023)ERA Star Achiever (Feb 2024)ERA Hexa Top 100 Achiever (Q1 2024)ERA Superstar Achiever (Apr 2024)ERA Top 100 Achiever (Apr 2024) - 57th PlaceERA Hexa Top 2nd Achiever (Apr 2024)ERA Hexa Top Landed Achiever (Apr 2024)

Singapore

Singapore

*Regulatory and Compliance Monitoring- Pushed the boundaries of the regulatory environment set up Singapore’s Energy Market Authority (EMA) to create a thriving energy retail business- Ensured that internal business decisions made and processes developed were compliant by being a point of knowledge of regulatory issues and changes to code modifications- Investigated and worked with EMA to resolve customer complaints*Strategic Business Development & Project Management- Conducted secondary research and focus groups to evaluate the feasibility of an e-commerce marketplace; resulting in a go-to-market strategy and its execution within a very challenging and fast-paced 6 weeks by leading a cross-functional team of mid-to-senior managers *New Business Development- Drove customer acquisitions through the valued creation of several bank partnerships to execute ATL and BTL campaigns in pursuance of strong payment collections and financial stability- Inked partnerships with brick-and-mortar retail and e-commerce players to enhance brand value and drive acquisitions in the residential retail market

Singapore

- Oversaw and managed the process to obtain regulatory approval to become an OEM Licensed Electricity Retailer for the full launch in Singapore beginning in Nov 2018- Developed and formulated a reseller qualification method to evaluate potential partners- Designed a reseller onboarding process to educate and train agents

Singapore

Together with my siblings, TicTacTote was a start-up during my informative years as a young mum to design, produce, market and retail educational activity bags for toddlers and preschoolers.- Researched, designed and developed up to 8 new products every 3 months - Created customised designs and activity bags for clients under tight timelines- Procured raw materials from several sources and evaluated their quality, costs, safety aspects- Proficient in the design and maintenance of a brand new e-commerce Shopify website (now defunct www.tictactote.sg) to enable the feature and sale of the products- Oversaw and assisted in the production of the products- Styled, photographed and edited product images for use in website, Facebook and Instagram- Managed the Facebook accounts with original content- Participated and ran activity workshops in fairs, pop-up stores and birthday parties- Managed the partnership and product offerings in 1 brick-and-mortar store (SKS Bookstore) and 1 children/lifestyle webstore (littledayout.com)

Singapore

This was a unique role within 3M where I provided internal consulting services to the company's Electro and Communications Business (ECB) throughout Asia, giving me an opportunity to work closely with senior ECB leadership to address a variety of business situations such as:- Conducted primary research across various internal and external stakeholders in Indonesia, Singapore and The Philippines to understand the competitive landscape and customer needs to develop a go-to-market strategy in the Premises Wiring market- Evaluated the size of the Overhead Lines market across 13 APAC countries through primary and secondary research, resulting in recommendations of target countries and product offeringsThe projects saw me leading global cross-functional teams to conduct primary and secondary research to obtain market data, analyzing business data and making actionable recommendations to 3M management.

Singapore

*Market Analysis - Researched markets and competitors, facilitated focus groups and interviews, and presented findings for brand naming and brand identity development projects

Singapore

Formerly BOC Edwards, a subsidiary of The BOC Group*Strategic Plan Development- Identified the need for, initiated and collaborated with sales and marketing teams in Malaysia and The Philippines to develop, implement and monitor the first-ever 5 year marketing plans receiving very positive feedback from the Local, Regional and Global Business Managers- Performed and presented strategic reviews of the electronics industry in Malaysia and The Philippines to reveal the Asian markets’ importance and potential to the CEO; resulting in a 20% increase in Asia’s resources- Analysed competitor movements and customer demands to champion and lead a cross-functional team to install a new plant amid critical deadlines- Collaborate with internal teams in project and business development to leverage existing business relationships and increase market share and presence*Market Analysis - Provided market intelligence of customers’ strategic directions, technology trends and innovations and geographical hotspots for greenfield developments; publishing quarterly reports with recommendations for global circulation*Pricing and Financial Analysis - Interfaced local sales and regional teams to develop pricing and promotion strategies that build on customer relationships to deliver major wins within the semiconductor industry- Analysed the robustness of complex financial models of regional projects with recommendations and action plans approved by a global investment committee

Singapore, Kuala Lumpur, South Korea

Formerly The BOC Group, which merged with Linde to form The Linde Group*Business Development Engineer, BOC Gases, Singapore- Executed market research on the automotive market through liaising with local government departments, ozone units, suppliers, competitors, channel partners and customers in Malaysia, Thailand and The Philippines to understand industrial consumers’ potential to reclaim, recycle and reuse refrigerants; formulating a regional go-to-market strategy adopted by Thailand and The Philippines- Develop marketing literature, technical manual & promotional material for refrigerant product launch*Sales Development Engineer, Malaysian Oxygen Berhad, Kuala Lumpur- Created product marketing brochures, conducted market research through customer presentations, questionnaires and supervised joint trials on the potential of dry ice cleaning with large semiconductor corporations- Contacted, convened and communicated with customers to provide solutions to their problems*Process Engineer, BOC Gases, Pohang, South Korea- Published and developed an Equipment and Preventative Maintenance Master List- Managed a team of five to establish a database for Enterprise Resource Planning systems integration- Created 6 new models to analyse product and financial losses in various scenarios of plant operation and unplanned plant outages amid a Korean-speaking environment * Proposal Engineer, Singapore- Assisted in proposal management for several wafer fabrication equipment tenders- Developed an induction programme with Human Resources to aid new employees in assimilating smoothly into the company- Formulated and implemented a contractor qualification method - Revamped existing system of equipment pricing to create an automated price book

Master Of Business Administration - Mba

Bachelor Of Engineering - Be

Education record

Education record

Education record