Fay Wang Email & Phone Number

Shanghai, China

Manage and support Givenchy China CRM activity. Include regular report and analysis delivery, campaign execution and follow up analysis, budget and vendor management. Provide client analysis and insight to Retail teams in order to support the business growth, and also provide data support and ad-hoc report service to local boutiques, included : monthly client profiling report, CRM KPI report.- Coordinate and execute the Global CRM campaign, communicate to local boutique and follow up the campaign result to central team. Manage local boutique’s clienteling mobile device and responsible for CRM related system training, include: Mirror App/Digital Card mini-programe/WeCom- Responsible for local CRM sms/mms delivery, and also manage the related CRM budget and vendor deliverable quality. Manage the CRM related material, VIC gifts, etc. Communicated and manage vendor for the whole procurement process, including ordering, sample checking, logistic tracking, etc. - Maintain and manage CRM related system, communicated and support all the CRM related project both locally and globally.

Shanghai City, China

Mainly response for product management, new product launch, competitor analysis, pricing and market research projects.-According to currently product structure and sales performance, recommend and implement product assortment changes and build planograms for channel execution, includes all product categories. (Food/beverage/Snack/Merchandise). Communicate and assist relevant departments to make sure new assortment implement smoothly.-Analyzing competitor products mix, and market research result, provide new product requirement and ideas to suppliers, participate in new product taste and merchandise selection, give recommendation based on similar product previous sales and consumer needs. -Collaborate with buyers, provide new product purchase requirement based on marketing strategy, product sales and market needs. -Work with finance team, tracking new product sales, analyzing promotion activities results. And also provide SKU level product sales forecast base on new finance year target, which in order to adjust the assortment plan and promotion strategy in time to achieve the year target.-Taking parts in Hothouse store project, based on the market research result, competitor analysis, to provide the Hothouse store assortment list and Planogram, new product price recommendation. Tracking new store sales, provide store sales analysis, as the evidence to adjust product list in time。-Collaborate with consulting firm, working on market research projects. include customer satisfaction and store image.。

中国 上海市区

Mainly focus on Gum category, provide category management for retailer, including Cashier line and main shelf, through analyzing retailer Gum category current performance by using retailer data and market data, to provide assortment selection and product display suggestion, in order to improve the sale output from cashier line and main shelf - According to company’s strategy and market needs, provide the best product mix and display suggestion. (Include MT and TT)- Provide category analysis report, to affect retailer from category management perspective, help KA to sell in.- Analyze the category current performance, by using retailer and market data, provide product assortment suggestion, including suggest new product and delist product- Provide the assortment display suggestion/proposal, tracking and analyzing the new display proposal performance, to further optimize the product display- Participate in consumer research project, set the research objective and direction according to business needs, communicate and coordinate internally and externally, to ensure smooth running of the projects

China

-Market analysis and market trends establishment-Risks analysis and costs control-Strategies formulation to achieve business goals-Internal Audit in order to enhance the company efficiency -Data collection & Analysis-Create relevant reportings for business follow up and update regular reports-Identification of development opportunities in terms of process, profitability, organizations and resources-Formulation of solutions-Working on different projects cross functionally, including market research, store improvement, new store opening etc

Shanghai

Collect and analyze data from internal and external resources, provide range analysis report and recommendation to improve overall business by driving sales and limit costAchievements: Optimize and deliver the Cosmetic Accessorize range for North and South Region with 20% LFL sale increase.- Capture historical sales data and consumer behavior data from Dunnhumby System to find the best/profitable and also the tail range for each category, communicated with buying team to extend the profitable range and clear the stock for non-profitable range. - Generate regular range analysis reports for categories to improve business- Analyze the market or competitor’s data regularly, seek any new range opportunities or new emerged category with great sales potential. - Continuous track the market performance of major categories and compare with Tesco. If Tesco unperformed, find out the reasons and provide improving solution.- Work with the Space insight team to ensure the range has the most appropriated space allocation- Working closely with commercial buying team, provide range data analysis and insight reports for Pre-range change preparation, tracking and updating the range change sales performance for the post review.- Supporting any ad-hoc projects if require range insight analysis.- Prepare the training plan, document and organize training for the relevant teams

Shanghai

Provide support to senior managers in maintaining and developing relationships with existing clients and running projects, able to give recommendation to client for their future branding strategy, communication and marketing strategies. Internal communication, ensure the project running smoothly. Communication with client, understand their requirement and met. Data organize and analyzing-Design and Set up the research project base on client’s requirement-Communicate with client and internally on a daily basis to ensure the project running smoothly.-Analyze the data, to evaluate the client’s brand situation, as well as their strategy, and give the actionable recommendation.-Multi industries research experiences, FMCG, OTC, main clines include: Johnson&Johnson; Meck&Co.Inc., General Mills etc.

Bachelor Of Arts (Ba), Financial Economics

Modules studied include: Accounting and Finance, Corporate Finance, Macro and Micro Economics, Statistics, Computer Science and so on.

Master Of Science, International Management

Marketing Management, Advertising and Consumer Behaviour, Business analysis, Human resource management and so on.

Master'S Degree, International Business