Fay Breka Email & Phone Number

Athens, Attiki, Greece

Athens, Attiki, Greece

• Responsible for the end-to-end management and ownership of programmatic display, video (RTB & YouTube) and audio campaigns.
• Set-up, manage and optimize brand and programmatic campaigns, ensuring performance targets are met and exceeded.
• Optimize campaign performance across RTB platforms, striving to consistently refine tactics and produce exceptional results for our brands across all markets.
• Develop insights, reporting and analysis to inform the local markets.
• Interpretation of attribution modeling and 3rd party analytics data.

Athens, Attiki, Greece

• Set up tactics, manage campaigns on platforms and QA all activity.
• Conduct daily monitoring of campaign; performance, pacing and discrepancies ensuring information is clearly communicated to the client and internal team members.
• Identify potential performance/technical issues and address as necessary with both a healthy sense of urgency and clear action points.
• Harvest actionable insights, use learnings, and propose recommendations or innovative test and learn opportunities.
• Generate and deliver performance reports on a predefined and ad-hoc basis
• Manage day to day communication and administration with agency planning and adops teams.

Athens, Attiki, Greece

• Collaborate with account teams to work on digital campaign briefs to determine and flesh out trafficking and tagging requirements
• Work directly with publishers and designers to collect creative assets, troubleshoot technical issues and provide suggestions to ensure customer satisfaction
• Use Sizmek SAS to schedule, target, test, traffic, monitor, optimize and provide reporting for online ad campaigns

London, England, United Kingdom

• Set up and optimized both prospecting and retargeting campaigns (display, video, audio) on DV360, TradeDesk, Tabmo, Verizon and Teads for various clients such as Value Retail, Canada Goose, Mattel, Just Eat
• Prepared weekly and monthly reports analysing data and providing recommendations for better performance
• Communicated frequently with different agencies and clients in order to ensure the best outcome

Greece

• Prepared daily, weekly and monthly revenue reports about Value Added Services
• Drew up contract agreements for collaboration with 3rd party companies
• Communicated and cooperated daily with different departments

Kos Island

• Organized 20 events with 150 guests in each event, contacting catering services and musicians and uploaded promotional posts through social media
• Replied to both positive and negative messages and comments of customers in Facebook in order to improve customers' overall experience and business' reputation

Athens, Greece

• Created Accounting entries/ bookkeeping and external works in Tax offices & Banks

Master Of Science - Ms, Digital Marketing

• Business project title: "The relation of social media platforms (LinkedIn) to the brand equity of Edenred UK" • Major courses: Digital.

Bachelor Of Business Administration (Bsc), Business, Management, Marketing, And Related Support Services

• Pathway:Marketing • Major courses: Principles of Marketing, Strategic Marketing, Digital Marketing, Business Management, Strategic.