As a visionary leader in the social media and digital marketing space, I thrive in the coach/player role, seamlessly blending strategic oversight with hands-on execution. My extensive experience in building and leading high-performing teams, establishing trusted advisor relationships with clients, and delivering integrated marketing strategies has consistently driven business-impacting results.Areas of Expertise:Team Coaching and Mentorship: Leading and nurturing teams to optimize performance and support professional growth.Social Media Strategy: Crafting and executing comprehensive social media plans across B2B and B2C landscapes.Client Relationship Management: Cultivating and maintaining trusted partnerships with senior leaders at small, mid-size and global companies.Omnichannel Campaign Development: Creating integrated campaigns with compelling content that simplifies complex solutions for broad audiences.Brand Storytelling: Enhancing product positioning through engaging narratives that highlight the value of services.Key Achievements:Social Creative Strategy & Business Results: After an on-site content shoot showcasing authentic testimonials, we cut down social-optimized videos and tested vertical video on both organic and paid social channels. We increased CTR by 133% and exceeded monthly lead goals by 6x in just 8 weeks.Global Brand Launch: Using only organic/earned media, we launched the brand and acquired 34,689 new fans across social channel in 6 months and incited 61,371 total engagements in the span of two months. Our goal of reaching 10k followers on Instagram was achieved 4 months early. Global Product Launch: Utilizing an omnichannel paid media strategy with strategic testing, our CPL was 65% below industry benchmark and we hit 50% of our monthly lead goal within 7 days of launch.Overcoming a Traditional Marketing Mindset: Over several months I led a brand into a digital-first paid media approach, acquiring new business for the agency and bringing the client out of their routine trade-pub-insertion-only marketing plans of years past.I'm always looking to grow my personal and professional network. Feel free to connect via LinkedIn or contact me directly at haun.faye@gmail.com
Listed skills include Creative Strategy, Market Analysis, Business Strategy, Market Research, and 17 others.