Faye Postma Email & Phone Number

Project No 9. helps entrepreneurs develop their passion projects into successful businesses. As a strategic growth advisor, I help both new and tenured founders discover the best product-market fit, GTM and positioning, business model, marketing strategy, and sales model to ensure their passion project can be the business they love. Through hands-on advising, courses, and workshops, I help develop and adjust sustainable and actionable full-funnel growth strategies to enable your organization to increase revenue share. Industries of expertise:CPG including F&B and Alc Bev, Beauty and Skincare, and Luxury GoodsB2B including Tech/Saas and ITSMBs and Solopreneurs Project No. 9 was previously the parent company of Cloud - the first non-slip pain relief for high heel pain + other innovative skincare products that sold into Urban Outfitters, Saks, Dillards, and Free People within the first year. Previous Work:Marketing and Growth - CorkageMarketing & Fundraising/Growth Strategy - Sycan Media Marketing & Growth Consultant, KAS Spirits, LLC Marketing & Growth Consultant for multiple restaurants Marketing & PR, art galleryGrowth Strategy/Business Development, Luxury brands (women's fashion, watches) Partner/Growth Strategy/Business Development, Social Media sitesContributor, VNDL Magazine Personal Ventures:Founder, Cloud SkincareCo-founder of Servvy.com (US)Founder of Glow Salon - a Magic Tan distributor/salon (Bucharest, RO)

Philadelphia-based canning and co-packing facility specializing in RTDs

Charlotte, North Carolina, Us

Co-founder and Managing Director at Helmsman Beverage Advisers which helps beverage businesses in all aspects of breaking into the US market: from domestic brands that are just at the idea stage or emerging brands that need marketing strategy and repositioning, to international brands that are ready to launch here. We are a collective of AlcBev industry experts and entrepreneurs guiding new, emerging and high-growth brands via full route-to-market, brand positioning and visual identity, packaging, production, importing and distribution, compliance, and marketing strategy to take beverage brands from ideation to success.

Fort Worth, Tx, Us

Importing and compliance for beverage alcohol brands looking to enter or expand across the United States

Charlotte, Nc, Us

Moved into a freelance advisory role so I could work across multiple clients

Charlotte, Nc, Us

CNP Technologies has been helping clients Build, Manage, and Protect their mission-critical systems for over 22 years. CNP has a deep bench of tenured engineers and an unmatched track record of delivering long-term customer success in Unified Communications, Data Center & Network Infrastructure, Cloud Services, and Network & Data Security.

Partner and Advisor to Uptown Creative and UC clients. I stepped away from CEO role to focus on other ventures as well as my passion: helping startups with brand identity and overall GTM strategy.

(fka Uptown Treehouse) Digital marketing agency working with both established and emerging brands, specializing in creative content strategy, production, and campaign management. We've worked with companies ranging from tech (Microsoft and Lenovo) to E-commerce and finance (Uniqlo and Western Union) plus experience with F&B, CPG, and much more.

Los Angeles, Ca, Us

Helping guide and focus the digital marketing strategy my brilliant team develops for clients such as Uniqlo and Lenovo.

Key West, Florida, Us

Creating overall brand strategy; working backwards from goals to establish effective go-to-market campaigns, annual program calendars, and managing team to execute and report resultsTook on National Brand Director role within first month, reporting directly to CEOand board members, managing brand and field team leaders and creating revamped marketing strategy to increase salesActing nimbly, using checkpoints of quantitative data to pivot or adjust strategiesImplementing and training team on new tools for better efficiency such as Asana forproject management; Airtable for events, partnerships/contracts, video ad campaigns and results; and social media tools (Facebook and Instagram reporting tools + Hootsuite) Developing new partnerships and managing or revising previous contracts with influencers, celebs, and other beverage or lifestyle brandsNational event selection, contract negotiation, and managementCreating press-worthy brand awareness campaigns alongside our PR firmCollaborating on creative assets and brand materials, including photoshoot direction, video editing management, advertisement content (print, digital, and TV) sales collateral, and packagingConnecting creative campaigns/platforms to sales and field directives, with focus on ROI and assisting sales increase over 60% so far this yearAnalyzing data (Nielsen, NABCA, sales reports, social and advertising campaign results) and packaging findings into actionable plans for better go-to-market strategies of new or limited edition products, ad campaigns, and social media effortsClosely monitoring budgets and reallocating spends for maximum efficacy - reaching a more targeted audience and driving sales Collaborating on new website design: CX and flow, content, design, and driving online sales

Amsterdam, Nl

First full-time hire to head up branding, marketing, PR, and go-to-market strategyAnalyzed market trends and consumer behavior to create high-level marketing and business development strategiesEstablished pricing models, verticals and target markets for initial offeringsSpearheaded rebranding of initial look to attract both B2B and end-consumerCreated beta signup applications to engage consumers pre-launchConsulted in website design and development, creating content and overall voiceEstablished requirements for event involvement – target markets, press presence, cost/value analysis, and revenue expectationsLead revenue generation, building pipeline of leads and setting up Hubspot CRMWithin Q2 (with a late Q4 launch), had presence in Dodgers Stadium, closed large deal with Hulu, and repeat orders with Warner Bros, among several othersIncreased revenue on average by over 200% each month Investor reports/meetings: presenting goals, pipelines, and conversion/engagement statisticsLiaised with team members in The Netherlands, Spain, and Goa, helping guide opening of Netherlands factoryEstablished broker/distributor programs and requirements: outlining procedures for pricing, quoting and closing dealsRecommended new products and enhancements along with coinciding marketing tactics on how to push inventory or preferred productsAided clients in product design and presentation – being available at any time (day/night, weekends) for assistance and event attendance

Mahopac, Ny, Us

KAS Spirits is a handcrafted, New York spirit from a traditional family recipe. Using only the best local honey and all-natural exotic spices, KAS is a complex spirit that is is perfect neat or surprisingly versatile in numerous cocktailsOld World Recipe, New World Drinks (40% abv)Creating and monitoring brand strategy and awareness, rebranding original packaging and launching innovative new website Developing marketing and sales strategy while staying within tight budgetary constraints and utilizing social media platforms to drive awarenessCrafting and distributing press releases, garnering placement in The New York Times and Wine Enthusiast as well as multiple local media outletsBuilding and nurturing strategic partnerships and cross-promotional opportunities with brands like Q Drinks, Owl’s Brew, and Murray’s Cheeses. Consulting with beverage directors and owners on targeted sales techniques and cocktail programs plus educating staff on product knowledge and best usagePreparing commission and bonus structure, creating training program, and management of sales reps, interns and brand ambassadors Producing initial go-to-market sales strategy and then increasing sales by almost 200% as well as reaching new markets through targeted distribution

Belfast, Northern Ireland, Gb

Velocity Worldwide is a full-service marketing + customer engagement agency that has converged all digital and traditional channels into a single, unique platform called Darius.Head copywriter for all content ranging across websites, social media, press releases, thought leadership, and sales/marketing collateralConducted market and competitor research to determine best brand and advertising strategyConsulted with clients and collaborated on branding image, logos, taglines, and advertising campaignsAttended sales meetings, helped produce tailored quotes and close dealsProduced and managed campaigns utilizing new real-time customer engagement software platform Constructed media plans, including purchasing print and online media, while staying within proposed budgetsNurtured strategic partnerships with NASCAR and Grand-Am Consulted regularly with Belfast and London offices on Darius software’s New York clients

New York, Ny, Us

Business Consulting firm aimed at helping dentists improve their practice via alignment leadership and team strengthening. Implemented sales strategy under the Director of Operations and supervised 2 sales associates and an administrative assistant to continue fast-paced growthTargeted leads to learn more about their desires and pain points creating tailored sales approach to reach more than $4 million in sales per year and doubling company sizeCollaborated with Director of Marketing to create content for email campaigns Partnered with outside consultants to create questionnaires and scripts for sales associates Devised pricing, updated procedures and managed event registration processes as well as introduced new programs to clientsManaged clients, leads, and affiliate partners utilizing CRM software as well as directing travel and meetingsBuilt relationships with strategic partners such as Colgate and Henry Schein, and traveled nationally to foster connections with affiliates, clients, and leadsSupervised the introduction of new video conferencing technology

Social networking site targeting the Hospitality and Service IndustriesPerformed market and competitor research Developed full business plan and corresponding long and short term marketing and sales strategiesDrafted prospectus including pro forma financial statements and ROI to court investors Collaborated with partner on website development and design

Determined new name and brand identity and facilitated transfer of business and properties from Joe Wright & Associates to Valencia RealtySpurred new company growth through targeted marketing and streamlined procedures to become the fastest-growing real estate company with sales surpassing $13 million for 2010 by end of 2Q. Supervised 5 employees and 12 agents; reorganized staff saving over $30kDeveloped office procedures; created employee and agent manualsConducted all accounting including AR, AP and reconciling all accountsApproved all new listings and closing files including, executed contracts, HUDs, commission checks and statements in compliance with FREC

Ba, Anthropology, Business

Business & Communications/Journalism