Faye Shellard Email & Phone Number

• Manage and oversee Cats Protection’s national social media output, leading on social media campaign activity across the organisation• Line management of the Social Media team consisting of both national and regional social media officers, supporting the regional network of branches, centres, shops and more

• Manage and oversee Cats Protection’s digital campaigns within Comms, implementing social media, email marketing and video strategies and plans in line with the charity’s communications and fundraising objectives. Lead the digital campaign #MatureMoggiesDay to raise awareness of elderly cats.• Line management of the Digital Engagement Team consisting of national and regional social media, email marketing & video production.• Maternity cover

Haywards Heath, England, United Kingdom

Manage the national Cats Protection social media channels and content calendar, liaising with various internal teams to increase awareness of Cats Protection and our work. Managed social media and influencer led social media campaigns including #ThePurrfectHome.

• Digital content/social media lead on global accounts, including Miller Lite, Johnnie Walker and Ahmad Tea. As well as supported on projects for brands such as Chambord and Honda. • Work closely with senior creatives, creative producers and account managers to ensure content output is delivered to an exceptional level.• Manage the on-going planning and execution of social paid media campaigns.• Regular inter-agency communication and planning with PR, influencer, communications and media agencies.• Lead on multiple digital/social media toolkits for global market distribution. • Set and manage key campaign KPIs, regularly assessing results and altering strategy when applicable.• Developed multiple content, publishing and influencer strategies for various global clients, including paid, earned and owned models.

• Manage the strategic planning, execution and monitoring of social media content across multiple global accounts, including Talisker Whisky, Miller Genuine Draft, as well working on projects for Honda, Koko and GHD. • Work closely with senior creatives, project managers and account managers to ensure content output is delivered to an exceptional level.• Experience of live social media coverage at a global music event, including; leading a production team on creative output and content production, as well as creation and publication of Instagram Stories, in a high pressured environment. • Manage the planning and execution of social paid media campaigns of 100K plus. • Experience of managing global talent's content plan and output against a brand's contract. • Regular inter-agency communication and planning with PR, influencer, communications and media agencies.• Created and lead multiple digital/social media toolkits for market distribution. • Set and manage key campaign KPIs, regularly assessing results and altering strategy when applicable.• Developed multiple content, publishing and influencer strategies for various global clients, including paid, earned and owned models. • Experience of intern line-management. • Lead client communication around content on accounts.

• Responsible for global client's day-to- day management of social media communities; Facebook, Twitter, Instagram, Tumblr, YouTube. • Manage the planning, execution and monitoring of social content across multiple global accounts.• Manage the global content calendar for 25 local markets for a global alcohol client. •Create and develop social media creative concepts. • Live social media coverage experience at a global event, producing live Instagram Stories, as well as on the ground event knowledge developed.• Experience with Facebook, YouTube and Instagram advertising. • Planned, managed and executed a 9 month digital campaign, ensuring there was a strategy in place for each social platform, adhering to a complex campaign phasing, adapting according to campaign variables, executing a complex media plan. •Managed and set campaign KPIs, regularly assessing results and strategy.

• Monitored and managed multiple client social accounts. • Developed content ideas and visuals for social media. • Scheduled and created content daily and increased client account follows. • Used Adobe CC on a daily basis to edit imagery.• Compiled end of month reports for clients. • Knowledge and experience with various third party social media tools such as; Hootsuite, Buffer, Followerwonk, Sprout Social, Crowdfire, Klear etc.• Undertook research to improve processes and skills constantly.• Created and provided social media training sessions to clients and internal team.• Led a talk to students at East Kent College on the subject of YouTube. • Direct communication with clients on a daily basis.• Experienced with various social media platforms including Twitter, Facebook, Google +, Pinterest, YouTube and Instagram.

Hythe

• Managed the online and offline marketing within the company, focusing on the company website, blog, social media channels and email campaigns.