Managing the daily operations for the chains composed of three restaurants in Dubai-UAE. Responsibilities include all day-to-day operating activities, staffing, revenue growth, expenses, costs and margin control; service and delivery; monthly, quarterly and annual financial goal management.

Donnet & Sons was created to develop third party services such as product development, market survey, product launch, retail development and training. During its five years of existence, we helped several companies to increase there revenues within the GCC markets. HEXAGON ADVERTISING (Advertising agency) www.hexagon-me.com Full business plan for the first three years of activity Branding development including logo, brochures, website Marketing plan to approach restaurants and potential advertisers Development of a full range of marketing elements: placemats, napkins, coffee cup sleeves, goodies boxes Setting up the company and the required approvals from DED and Media councilDUKAN DIET FRANCE (Dry food range): www.maboutiqueregimedukan.com Understand the company’s goals and purpose in order to enhance the company’s product launch. Market survey to identify potential competitors and market potential. Full business plan to set marketing strategies, potential and financials to recommend equity investments. In charge of launching the dry food products range of the Brand based in France. Development of prices list, logistic solutions and municipality registration for products distributions. Distribution agreements within personal network with Carrefour UAE, Spinney's and Citruss Tv.VENTOOSE PARIS (Anticellulite cup) www.ventoose-me.com Exclusive distribution agreement for GCC market with the French brand based in Paris. Creation of branding for the GCC market: website, packaging, leaflet, in both English and Arabic, product launch campaign and PR plan. Prospecting potential retail channels as well as professional ones. Negotiating contracts with several clients. Distribution agreements including: Citruss TV to cover 17 countries, Talise Spa chai, Silkor, Paris Gallery and local beauty salons, psychotherapy clinics. To date over 2 000 products had been sold in the region since launch in September 2016.

Developed the first baby vital signs monitor. Our device is able to scan heart rate and body temperature and alert parents in case of abnormal signs. One wristand for the baby and one base device for the parents which will display vital signs.Baby's Fairy will reach the market in November 2014.Plan, budget and effectively administer operations to ensure financial and operational targets and KPIs, including budget, sales, revenue, stock control and profit margins. Monitor and analyze the Profit & Loss of product lines and advance appropriate strategies to address negative deviations and capitalize on new opportunities. Cultivate strong and open communication channels between stakeholders and ensure customers’ feedback are evaluated effectively. Assess and implement promotional advertising and execute effective and impactful marketing programs, promotion plans and branding exercises. Analyze the effectiveness of marketing campaigns against ROIs and specific KPIs, ensuring operational efficiency, compliance with regulatory standards and overall standardization.Visit us on www.babysfairy.com

Retail smoothies bar chain, leader on French and Belgian markets. The company own 12 POS in France, 4 in Belgium and had a 300 % growth between 2007 and 2009. • Investment alliance with Mitiska in June 2007 (hedge fund specialized in retail development: www.mitiska.be)• Openings of 16 stores in France and Belgium • POS openings: negotiation for contracts leases, construction prices and planning, follow up of construction until opening day• Management of regional managers with targets on sales forecast, every day follow up activities, support, operational leadership training, performance and time management • Strategic plans, annual budget/store, data analysis, treasury planning, reporting for operations, management control, reporting for the investors (monthly reporting for board of directors meetings, general assembly and strategic decisions)• New investment and development agreements with Mitiska: convertibles and bank financing• Bank relations: new loans, cash management• Auditors (Deloitte) and accountant management• Purchases, pricing negotiation, payments, new products development, networking during F&B exhibitions, sourcing in Asia (biodegradable packaging), logistics• Human resources management: 6 persons at head office, 2 regional managers, 16 POS managers. Follow up of social activities: recruitment, contracts, occupational medicine, legal organizations, wages control, training of regional managers and store managers• Fiscal and social follow up at annual exercise closure• Creation and development of Helixir “Bible”: company’s ethics-integrity-vision, company’s procedures, HACCP norms, marketing, Pos layout, training books, money transfer procedures• Point of sales marketing (flyers, promotions, new products, POS design), Point of sales merchandising, company’s website, corporate brochure, press relations, bench marketing, competitors analysis.• Elected “most promising brand” by the National Council for Shopping Malls (2008)