Associate Research Manager
CurrentResearch and analytics1. Tailor-made research studies (industrial and competitor analysis, media strategy analysis) for an Internet Giant company, helping client explore pain points and opportunities, which earned client’s recognition and new contract2. Led 3 big-data-related research projects to understand consumers’ purchase journey, media behaviors and Ad position effectiveness of e-Commerce retailers3. Provided recommendations and suggestions on blockbuster TV shows for media planning and buying by developing consumer insights from holistic media data incl. social listening→ Conduct analysis to provide clients and planning team with consumer understanding through client service, project management, data analytics and reportingProject/ Team Management (Data reconstruction/ Process optimization/ BI product)1. Lead a team of 4 co-workers, delegating tasks according to their strengths and capabilities2. Manage and facilitate projects through pre-assessment according to clients’ need, on-going supervision, communication and coordination with other departments and companies3. Supervise project team to build up and optimize BI product, bringing in usage uplift of 40%4. Guide project team to design and construct databases for process optimization, leading to work efficiency increase of 30%5. Maintain relationship with suppliers, incl. relationship building, communication, capability assessment• Proficient in SQL，ACCESS，VBA, basic of Python
