Frances Chen Email & Phone Number

Shenzhen, Guangdong Province, Cn

Shenzhen China

We provide AI Model for e-commerce fashion brand

中国 广东省 深圳

1、Established the AM team from the ground up, formulating operational and AM team responsibilities based on business requirements. Developed standardized templates for various departments to provide efficient customer-facing tools, innovating upon existing PPT and Excel recap content, and integrating business modules to enhance client satisfaction. Augmented the existing data presentation with additional business feedback.2、Coordinated business resources across the company—operations, design, SAAS platforms, DTC, marketing, and other teams—to provide additional marketing services based on the client's business phase. Services included ad material creation, flagship store diagnoses, KOL collaborations, Live streaming, and other business elements tailored to the product and marketing needs of sellers to improve efficiency and reduce communication costs.3、Responsively addressed client requirements, led project progress, advertisement spending, recap reports, and data insights to assist sellers in achieving their goals. Serviced 11 KA clients personally and mentored 20 KA clients, with a total consumption exceeding 15 million RMB across categories covering outdoor, clothing, baby products, household, and pet items. Acquainted with the business and category trends of overseas sellers, possessed strong insights into their business pain points.4、Maintained prolonged focus on Amazon customer category market trends, competitive changes, product movements, and leveraged these insights for combined advertising. Leveraged tools like Google plugin SellerSpirit, Google Trends, Keepa, shulex, Canva, etc., integrated with business modules to provide grounded marketing suggestions for sellers, successfully capturing 6%-10% of the competitive market share, achieving a 300% annual sales increase, and maintaining high customer satisfaction.

中国 广东省 深圳

1、Responsible for formulating comprehensive strategies, framework planning, campaign scheduling, advertising deployment strategies, and proposal drafting for clients' overseas investments across platforms like Amazon DSP, FB, GG, and crowdfunding.2、Completion of executable marketing promotion plans and strategy documents, primarily encompassing product understanding, market research, competitor analysis, audience targeting, marketing plans, and media execution plans. Drafted and compared 150+ Amazon plans (independently completed) and 30+ DTC plans (independently with Manager's assistance).3、Servicing various client types, including brands, boutiques, and sales-oriented sellers. Understanding the distinct needs of different seller types and identifying weaknesses in their current independent site/Amazon businesses. Engaged extensively with overseas sellers, recognizing their demand for support in design, audience targeting, and marketing domains.4、Providing industry cases to assist in business negotiations to foster collaborations. Primary industry sectors include 3C electronics, office supplies, smart home, and energy storage products.

中国 广东省 深圳

1、Through online and offline development, as well as company deployment, the average monthly signing ranges from 6 to 8 clients in the information flow advertising sector, with budgets varying between 10,000 to 100,000 RMB. Understanding the needs and pain points of domestic e-commerce/education/second-tier e-commerce (Volume Qianchuan) clients.2、Analyzing customer needs, tailoring headline advertisement marketing strategies based on the client's industry, providing various standardized industry data cases through various app tools provided by the company. Offering professional solutions based on the client's pain points, complete with detailed demonstrations and explanations to facilitate contract signing.3、Facilitating communication between clients and the company's optimization specialists, coordinating client needs and advertisement effectiveness to achieve objectives. Additionally, optimizing communication efficiency by designing and coordinating H5 pages, videos, and other materials for client information flow advertisement placement.4、Launched two trending footwear and apparel products for second-tier e-commerce (Volume Qianchuan) clients during the service period, securing positions in the top ten sales for two months in Douyin e-commerce. Advertising expenditure reached the million-level range.

中国 广东省 深圳

1、Actively developed landlord, sub-landlord, and apartment operator clients using online and offline methods, customer retention, and referrals. Invited them to join the official Mushroom Rental website and Alipay rental zone, maintaining an internal company A rating consistently for 12 months, and personally servicing over 100 clients.2、Within three months of commercializing the company's property management SAAS software, attracted over 20 paying users, achieving personal performance of 300,000 RMB.3、Provided support to existing cooperative clients, assisting with property listings, addressing daily system issues, and specifically offering training to significant landlord clients on the SAAS system's use for property management and rent collection.4、Organized regular landlord meetups, efficiently managed event planning, and on-site staff coordination. Executed the activities on the event day, addressed issues, and maintained customer satisfaction. Acted as the host, encouraging active participation and discussions among landlords to share insights on apartment operation. This enhanced the recognition of the company and the property management SAAS system, subsequently elevating the company's reputation and influence in various regions.