• Directed the Vendor Expansion team, substantially expanding our Amazon Marketplace offerings by integrating 50+ renowned brands into our catalog including Oakley, Ray-Ban, Dakine, and POC Sports increasing revenue to over $20M annually.• Designed the Product Catalog teams' structure and workflows, ensuring accurate and compelling product data for customers.• Pioneered the creation and successful launch, and oversee day-to-day operations of movatik.com, a proprietary sales channel that generates over $1.2M in annual revenue and has served over 30,000 customers since 2019, driven by a diversification strategy to reduce dependency on third-party channels.• Spearheaded the creation and management of the Customer Service Department, ensuring prompt and satisfactory customer support throughout all sales channels.• Implemented FTL shipment logistics, reducing FBA Inbound shipping costs by up to 90% without compromising transit times.• Oversee and direct six departments including Catalog, Customer Service, Shopify, Finance, Vendor Expansion, and Logistics, ensuring their alignment with the company’s mission.

• Oversee day-to-day financial operations, ensuring accurate record-keeping, budget management, and financial reporting.• Cultivate and manage relationships with financial institutions, securing lines of credit and credit facilities for sustainable business growth.• Supervise company cash flow, overseeing biweekly transactions of up to $600K, ensuring punctual disbursements to vendors, managingproduct purchases, credit card payments, and other operational expenses.

• Conducted comprehensive industry research to proactively identify and evaluate prospective products to integrate into the sales catalog.• Actively negotiated with suppliers, securing optimal discounts to strategically reduce costs and enhance profit margins.• Employed rigorous analysis of current sales, trends, and product data, enabling accurate forecasting for future orders.