Fernanda De Freitas Email and Phone Number
I have a degree in Industrial Design from UFRJ, after two years in the area I decided to migrate to work as a Beer Sommelière, focusing 100% on customer service.In 2021, looking to resume my Design career, I took the UX Design Training course at Mergo Design. I took over the Food and Beverage area at the Selina Búzios hotel (Israel hotel startup). For 2 years, I developed the sector in Búzios and then took over the largest operation in the network in Rio de Janeiro, at Selina Lapa. I reformulated the sector's operations, always guided by the company's KPIs and OKRs.I am currently taking PM3 Product training courses in order to become a more complete professional and open up more opportunities.
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Customer ExperiencePloomesState Of São Paulo, Brazil -
Customer Success Manager Jr.Ploomes Jul 2024 - Present -
F&B Manager | Venue ManagerSelina Nov 2022 - Jun 2023Lapa, Rio De Janeiro- Responsible for training the service team on all F&B fronts;- Responsible for: stock control; CMV control; analysis of KPIs, OKRs and monthly budgets for the hotel's entire F&B sector;- Management of all hotel F&B operations: breakfast, lunch and evening (reception bar and rooftop - simultaneous operation);- Work with other areas of the Hotel with a focus on the best customer experience (guests and passers-by);- Responsible for contacting, organizing and executing events at the hotel related to F&B: corporate coffee breaks, corporate happy hours, corporate events with closed packages and events on commemorative dates;- Team management (19 employees): schedules, training, performance monitoring, eNPS, conflict resolution and reception;- Constant work with the Brazil team to outline goals and strategies for the development of the sector and achieve global Forecasts.Results:- Increase in Breakfast revenue (initial daily average R$500) by at least 4x after restructuring the team and service standard (final daily average R$2500 - R$3000;- Highest revenues in the sector in the last 5 years and highest F&B revenues of all the chain's hotels in Brazil -
F&B SupervisorSelina Apr 2022 - Nov 2022Lapa, Rio De Janeiro- Responsible for training the service team at the rooftop bar - The Rooftop;- Responsible for: stock control; CMV control; analysis of KPIs, OKRs and monthly bar budgets;- Responsible for the customer journey and experience (guests and passers-by);- Responsible for contacting, organizing and executing events at the hotel related to F&B: corporate coffee breaks, corporate happy hours, corporate events with closed packages and events on commemorative dates;- Team management (6 employees): schedules, training, performance monitoring, eNPS, conflict resolution and reception;- Constant work with the Brazil team to outline goals and strategies for the development of the sector and achieve global Forecasts.Results:- Increase in bar revenue by at least 30% on a constant basis (keeping the increase consistent over the months);- Reduction of expenses through changing suppliers and partnership initiatives, improving COGS; - Increase in the eNPS of employees in the sector -
F&B SupervisorSelina Dec 2021 - Mar 2022Búzios, Rio De Janeiro- Responsible for structuring the unit's F&B sector: setting up the menu, hiring and training staff, setting up the supplier base, developing an internal structure to assist in the organic functioning of the restaurants;- Responsible for: stock control; CMV control; analysis of KPIs, OKRs and monthly bar budgets;- Responsible for the customer journey and experience (guests and passers-by);;- Team management (9 employees): schedules, training, performance monitoring, eNPS, conflict resolution and reception;- Constant work with the Brazil team to outline goals and strategies for the development of the sector and achieve global Forecasts.Results:- Opening completed for operation in the New Year (basic menu, drinks and beverages) - one month of planning and execution;- Development of base documents for sector administration – legacy for the new replacement -
Manager | Beer SommelierHop Lab Pub Jul 2016 - Jun 2021Rio De Janeiro, Rj- Responsible for maintaining quality in customer service, focusing on maintaining an excellent relationship at all points of the customer journey, ensuring a better experience;- Responsible for managing crises related to service;- Responsible for training and supervising the team;- Responsible for assembling the bar's craft beer menu, consisting of 30 draft beer taps and winner of five awards over the years; - Responsible for purchasing draft beer and regulating stock;- Responsible for carrying out the sensory evaluation of beers in the bar;- Weekly monitoring of draft beer sales, as well as gains and losses in the service;- Responsible for developing harmonizations for events or at the request of bar customers;Results:- winner of awards in three of the five years of opening such as Veja Comer & Beber and Prazeres da Mesa;- winner of an internal award (with people from the craft beer market) as the bar with the best service in the industry;
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Regional CoordinatorScience Of Beer Institute Mar 2016 - Jan 2017Rio De Janeiro, Rj- Responsible for the logistics of space rental, transport of inputs, displacement of teachers and management of students and classes;;- Bridge between students and course directors to ensure an excellent learning and teaching experience; -
Comercial | Beer SommelierHanna Beer Sep 2015 - Apr 2016- Responsible for selling beers from the company's catalog to bars and restaurants;- Responsible for providing training on beers sold to restaurant teams;- Responsible for creating the company's product catalog – graphic production.
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Waitress | Beer SommelierDoca'S Beer Nov 2014 - Sep 2015Rio De Janeiro, Rj- Responsible for specialized service with a focus on the best customer experience;- Responsible for stock management, purchasing and sensory evaluation of beers;- Responsible for managing crises related to service.
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DesignerDimlux Jun 2013 - Jul 2014- Responsible for the design area in the company: participation in the creation of new products, technical details of products.- Work with the factory following the product production process;- Program development for CNC and laser cutting machines;- Development of part of the company's graphics sector: feeding the sales website, assembling product catalogues, folders and invitations, photo testing of products for finalization in Photoshop.
Fernanda De Freitas Skills
Fernanda De Freitas Education Details
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Product Manager -
Design Ux -
Ufrj - Universidade Federal Do Rio De JaneiroDesenho Industrial -
Grado En Ingeniería En Diseño Industrial
Frequently Asked Questions about Fernanda De Freitas
What company does Fernanda De Freitas work for?
Fernanda De Freitas works for Ploomes
What is Fernanda De Freitas's role at the current company?
Fernanda De Freitas's current role is Customer Experience.
What schools did Fernanda De Freitas attend?
Fernanda De Freitas attended Escola Pm3, Mergo User Experience, Ufrj - Universidade Federal Do Rio De Janeiro, Universidad De A Coruna.
What skills is Fernanda De Freitas known for?
Fernanda De Freitas has skills like Adobe Photoshop, Autocad, 3d Studio Max, Windows, Rhinoceros, Photoshop, Sketching, Solidworks, Mac, Indesign, Illustrator, Sustainable Design.
Who are Fernanda De Freitas's colleagues?
Fernanda De Freitas's colleagues are Matheus Zauza Maschietto, Deysiane Dos Santos Silva, Mauricio Casanova, Hillary Casy, Caroline Lopes, Beatriz Paques Poles, Carlos Custódio.
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Fernanda de Freitas
Expert Em Marketing, Comunicação E Pesquisa De Mercado | Estratégia De Marketing | Estratégia De Gtm | Estratégia De Comunicação | Branding | Pesquisa QualitativaSão Paulo, Sp1gmail.com -
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