Fran Deyoung Email & Phone Number

Rancho Mirage, Ca

Eisenhower Medical Center has been accredited for a Graduate Medical Education Program in Family Medicine and Internal Medicine. We will be accepting eight residents beginning in July, 2013. In the meantime, check out our web site to find out more about our program: www.emc.org/gme.

Provide marketing expertise to this non-profit group that helps spread the word about end of life choices.

Strategic marketing position responsible for setting brand priorities globally, ensuring that Imation had differentiated each brand sufficiently in various regions. Supported Global Brand Directors for Imation-owned brands including Memorex, TDK Life on Record and Imation. Managed team responsible for pricing, consumer insights, optical media, accessories and external hard drive businesses. Responsible for long-range forecast with focus on driving global brand presence. Position was eliminated when corporate marketing was severely downsized. Position responsibilities:Assessed current portfolio offerings and took leadership role in defining and driving future portfolio offerings through analysis of volume and profitabilityDeveloped Imation's first corporate Green strategy across all brandsWorked with Global Brand Directors and Communications Director to ensure that elements of the marketing mix were differentiated by brandEstablished brand priorities for investment and distribution options by region and channel, providing prior guidance to regional managementWorked with Global Brand Directors to set pricing strategy for key product groups, to be executed on a regional basisOptimized global brand mix in annual budgetingDirected brand usage in multi-brand eventsWith Brand Directors, developed attributes associated with each brand in product innovation

Promoted by this global document technology and solutions icon to identify and develop new markets, opportunities, partnerships and strategies that supported the corporate marketing direction through hands-on leadership of a team of 17 practice managers and professionals.Coordinated the flow of information and communication between the internal marketing group, the external advertising agency, sister divisions, allied partners and end-use customers to ensure delivery of clear and consistent messages on the breadth of the firm's product and service offerings.Regularly represented the organization at meetings, events, trade shows and consultant briefings.Led all phases of new market development, including conducting of primary research, trend analysis, test offerings of products and services, focus group assessment and creation of alliances with key partners. Forged a partnership with Siebel that allowed their customers to seamlessly create sophisticated, full color reports and tools through marriage of Siebel's Customer Relationship Management systems with Xerox production printers; this new customer base was projected to generate $5 million per annum.Directed a virtual team of nine through development and launch of a three-year plan for renewal of the Xerox brand to reflect the firm's growth from just documents to being a valued-added service organization. Provided consulting expertise to end-user customers to drive maximization of the productivity-enhancing potential of Xerox technology and products as defined by individual client business objectives.Produced innovative tools for identification and capture of new business opportunities with existing customers, as well as for harvest of client-generated solution concepts and success stories.

Hand picked to participate in design and launch of the Global Solutions Group, a key phase in elevation of marketing to the mainstream in this corporation which was historically engineering dominated. Led a team of 13 in the launch of a new group focused on identification and nurturing of market expansion opportunities that positioned Xerox as a thought leader in the document solutions arena.Completed comprehensive primary, third party and competitive research and analyses that isolated the five most lucrative market segments and facilitated creation of tightly focused advertising/marketing initiatives.Authored the Market Attack Plan (MAP) initiative, which provided a framework for product and segment teams to organically generate yearly strategy documents in the course of market information gathering.Supervised creation of customizable presentations for consistent message delivery to top client executives.Established and managed an advisory council made up of customer Chief Information Officers that delivered critical input and reactions that were invaluable for shaping of new strategies and offerings.Pivotal role in capture of Division funding with direct input into the annual Integrated Marketing and Strategic Communication plans that were presented to Xerox's corporate leadership personnel.

Turned a product-oriented organization into a dynamic, customer-oriented and market driven group through daily management of all team processes, budgets, monthly reports, meetings, communication and recognition.\Led transition and retraining of sales teams toward expertise on segment industries rather that just products.Built team compensation plans, market-sizing methodologies, communication and training programs.Selected to serve as the effective "Chief of Staff" to the Senior Vice President of Marketing, with responsibility for senior staff meetings, budget stewardship, customer presentations and key events.Successfully brought a strategic marketing focus to this still-transforming organization. Manager of Strategy Integration & Marketing, Production Systems

Manager of TrainingRecruited by this international digital technology research and consulting services organization to train groups of client sales representatives on the value and opportunities in digital printing and print-on-demand technologies. Regularly addressed Printing Industry of America regional and national conference audiences with as many as 1,500 attendees on the business of digital printing and publishing. Captured over $3 million in new training contract revenue through leverage of technical and industry knowledge and exceptional interpersonal and public speaking skills.

Developed, marketed and supported sales of integrated document management hardware and software to the education industry through creation of collateral materials, marketing tools and seminars for use by sales teams. Recognized with a cash award for execution of a major education symposium that generated sales of $1 million.

Presented Xerox business and technology strategies to Fortune 500 customers at the Executive Communications Center. Traveled to customer locations as necessary to make presentations. In addition to individual customers, I was a speaker at numerous conferences and symposia on the topic of digital printing, color printing and the benefits of Xerox products.

Bachelor Of Arts

In Support Of A Master