Fernanda Silva Email and Phone Number
🎓 Bachelor Degree in Marketing - 2016.Highly experienced professional in Market Research, Customer Insights and Innovation areas, working with multi country clients developing research projects, coordinating all stages from project’s idealization until the final delivery. - Expertise in research methodology (both quantitative and qualitative) on a variety of fields, such as Food, Drinks, Beauty and Hygiene, Finances and Entertainment. - Extensive knowledge and experience in market analysis, identifying trends and opportunities to shape the brand and develop actions for it. - Mastery on analysis and visualization data tools, such as Tableau. - Experience in Team Management up to 10 people, building and maintaining relationships with clients, suppliers, internal and external collaborators, working with multicultural and multidisciplinary teams, as well as with remote work collaborators. 🌍 International experience with a 4-month allocation at the MESH in London, participating in the multi brand project for retail banking sector in the United Kindgom. 📧 fernanda.elss@gmail.com
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Consumer And Market Insights CoordinatorSeara Alimentos LtdaState Of São Paulo, Brazil
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Consumer & Market Insights CoordinatorSeara Alimentos Ltda Apr 2022 - PresentSão Paulo, Brasil -
Senior Business Development Analyst | GroceriesIfood Jan 2022 - Apr 2022Osasco, São Paulo -
Senior Market Research AnalystInnova Market Insights Feb 2021 - Jan 2022São Paulo, São Paulo, Brasil -
Senior ConsultantMesh Experience Aug 2019 - Mar 2020São Paulo - Brazil- Developing complex ad hoc projects (high impact for clients) to MESH US and MESH UK, with Hershey's (US) and Diageo (UK), coordinating all stages of the projects, from briefing to the final report, and presenting it to the clients. -
Senior Experience ExecutiveMesh Experience Oct 2018 - Jul 2019São Paulo - Brazil- Managing multicountry accounts, following every step of the developed projects, building and maintaining relationships with the clients, and planning qualification trainings for internals. - Conducting over 10 research projects in Asia, Oceania, Europe and North America, designing questionnaires, qualitative and quantitative analysis and presenting reports. - Customer service for companies: Pepsi (Mexico), Heineken (UK/ Netherlands) and SAWA (Global).
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Experience ExecutiveMesh Experience Jan 2017 - Sep 2018São Paulo - Brazil- Working with regional accounts (LATAM, Unilever and Sanofi), developing quantitative analysis, monitoring all stages of the project, and showing results. - Participating in innovation projects in processes, while also working on a syndicated project at MESH London, with the Real-Time Experience Tracking methodology, for financial and banking sector. 🏆 Closing 7 local contracts based on the results of studying over 20 retail banks in the UK 🏆 Representing MESH in events for research sector in London, being responsible for MESH’s global project presented in Amsterdam, generating over 10 new business proposals for the company.
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Experience InternMesh Experience Jul 2015 - Dec 2016São Paulo - Brazil- Giving team support on requests from Latin American regional clients, such as LATAM and Twitter, conducting secondary research on industries and categories for internal purpose (sales prospection).
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Client Services InternNielsen Jan 2015 - May 2015São Paulo - Brazil- Building and updating market analysis for clients such as Nestlé and Cargill, updating the clients’ products database, opening and monitoring inquires and inconsistencies. -
Consumer Strategy And Insights InternPepsico Jul 2014 - Jan 2015São Paulo - Brazil- Extracting and analyzing Nielsen, Kantar and Millward Brown data, feeding and consolidating performance reports for brands, share analysis, studying brand performance and consumer habits. -
Commercial Planning InternItaú Unibanco Oct 2013 - May 2014São Paulo - Brazil- Responsible for sending the iCarros sales target and clients for prospection base, generating managerial reports to present for the senior management, giving support to commercial team. -
Trade Marketing Operational AnalystAllis - Field Marketing Dec 2010 - Nov 2012São Paulo - Brazil- Managing and giving support to POS actions for clients such as Perdigão, L’Oréal, Prysmian, Pif Paf and Mhoda, controlling routine of a team composed of 10 collaborators and creating incentive campaigns. - Preparing and presenting productivity and attendance reports, studying information about competitors, giving qualification trainings and controlling account revenue. 🏆 100% increase on board for Perdigão project and 30% for Prysmian based on positive results obtained on POS actions.
Fernanda Silva Skills
Fernanda Silva Education Details
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Bachelor Degree In Marketing
Frequently Asked Questions about Fernanda Silva
What company does Fernanda Silva work for?
Fernanda Silva works for Seara Alimentos Ltda
What is Fernanda Silva's role at the current company?
Fernanda Silva's current role is Consumer and Market Insights Coordinator.
What schools did Fernanda Silva attend?
Fernanda Silva attended Universidade De São Paulo.
What skills is Fernanda Silva known for?
Fernanda Silva has skills like Pesquisas De Mercado, Pesquisa Quantitativa.
Not the Fernanda Silva you were looking for?
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Fernanda Silva
Strategy Manager At Kpmg | Pricing And Commercial Strategy | Sales Transformation| Digital Transformation | InnovationGreater São Paulo Area -
1gmail.com -
Fernanda Silva
International Relations Expert | Business Development | Marketing StrategySão Paulo, Sp -
2yahoo.com.br, seniorsolution.com.br
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