Fearghal O'Connell Email & Phone Number

Madrid, Es

Madrid, Es

London, Gb

* Responsible for content writing - blogs, case studies, white papers, event speeches, video interviews, and podcasts.* Main editor for Accelya's thought leadership platform, Air Transformation Lab.

Madrid, Es

Working in the Travel unit content marketing team, I was responsible for defining the direction, objectives, and approach to communicating the Amadeus offer to our customers with the overall objectives of meeting customer needs and maximizing profitability. I also managed the "Amadeus for airlines" LinkedIn profile, which aimed to target airline followers and inform them of specific deals, developments, and initiatives. I was also responsible for publishing (research, writing, editing, and designing) three white papers to assist airlines in recovering after the COVID-19 pandemic. The themes for these papers were rebuilding a profitable network and achieving flexible sales through merchandising. Specific tasks: * Content strategy* Inbound marketing* White papers* Community manager for Amadeus for airlines LinkedIn profile* SEO and web optimization* Copywriting* Storytelling* Website performance analysis

Madrid, Es

Working in the global Voice of Customer (VoC) program to analyse the airline responses to our various surveys.

Es

After 8 years focusing on market analysis I have now returned to my communication roots and taken on a newly-created role as Communication Manager. In my new role I will be taking care of the following areas:• Branding and Communication• Global digital strategist• Web optimisation and visit analysis• Product management• NPI - New Product Innovation• Social Listening• International trade fairs; Turkey, France, Germany, and USA• Communication tools: product brochures, merchandising, events, photo shoots, etc.• Global marketing budget management• Annual media plan• Marketing automation• New web platform implementation• Global customer insights management

Es

• International market analysis: cartridges, components, etc.• Preparation and presentation of marketing plans for national and international markets.• Sourcing potential new international customers. • Lead generation of new final consumers - pull strategy• Periphery scanning.• Promote e-commerce platform.• Social Media implementation and planning.• International Customer surveys.• Market and Product feasibility studies.• Web analytics.• Consumer satisfaction surveys.• CRM.• SEO optimisation.• Web content

Madrid, Madrid, Es

• Monthly management reporting to measure effectiveness of B2B marketing campaigns via email, display, SEM, SEO, Social Media, telemarketing and re-marketing.• Reporting and KPI measurement• Propose cross-selling B2B marketing campaigns in order to increase the number of multi-product customers after my analysis showed that the vast majority of customers were mono-product.• Suggest and implement a major data review of the sales and marketing CRM tool by working with a major database solutions company to correct any errors in existing entries in the database and introduce new prospects based on the profiles of present customers• Measure the internal satisfaction level for the existing CRM marketing tool and work with IT in order to implement user suggestions for improvement• Implement a new CRM sales and marketing tool involving investigating marketing solutions providers, brief them on our needs, arrange presentations, gathering user opinions and present results to top management along with recommendations• Measure impact of all on-line user activity through Google Analytics in order to view access trends• Implementation of B2B marketing lead tracking module within CRM to automatically load all incoming emails requesting more information resulting from marketing campaigns• Management of the marketing budget• Determining market size, marketing penetration and competitors share for two major product lines. • Implementation, analysis and follow-up of annual Customer Satisfaction Survey in order to propose internal changes in order to company to be more customer-focussed and also increase the potential for cross-selling marketing campaigns• Main contact in Spain for European CSR public-private programme to create tools to promote healthy eating for employees liaising with the Spanish Health Ministry and Mediterranean Diet Foundation and other EU countries

Madrid, Madrid, Es

• Execution of external and internal communication strategy.• Implementation and execution of B2B marketing plans for three major product lines in order to capture new customers and increase brand loyalty for existing ones.• Liaising with Sales to ensure objectives are established and met through regular sales and marketing meetings.• Management of the marketing budget• Marketing Intelligence studies• Analyse sales performance and recommended strategies for business development.• Measure the internal satisfaction level for the existing CRM marketing tool and work with IT in order to implement user suggestions for improvement.• Main contact in Spain for European CSR programme to create tools to promote healthy eating for employees liaising with the Spanish Health Ministry and Mediterranean Diet Foundation and other EU countries.• Responsible for working with affiliated restaurants in order to measure and evaluate their food offer and suggest changes to allow them to receive the certification of Healthy restaurant working with the Spanish Health Ministry and Mediterranean Diet Foundation.

Copenhagen, Dk

• Created and executed strategic B2B marketing plans.• Internal communications.• Worked with Top Management and HR in order to increase staff engagement and motivation through effective communications• Competitive pricing analysis• Analysed customer performance and recommended new marketing strategies.• Participated in workgroup to globally implement CRM sales and marketing tool.• Conducted Business Intelligence studies.• Implementation and maintenance of the Internet pages for Spain and Portugal• Implementation of Intranet site in order to ensure all staff informed of progress and news in every department and increase engagement• Launched new corporate brand for Spain and new company name • Management of the marketing budget• Implemented, analysed and follow-up of quarterly customer satisfaction survey.• Coached and trained staff in Europe and Africa as acted as a mentor for many countries in order for them to implement more marketing campaigns and work smarter.• Developed and managed the external and internal communication plans including organising regular management press interviews.• Organised staff events such as Christmas party, summer picnic, etc. conjunction with HR• Maintained effective customer and employee communications through various media.• Introduced more efficient and cost-effective method for communicating changes to customers.• Ensured that corporate image was understood, and adhered to, by all employees. • Contributed to strategic direction of Global Communications Committee.• Performed a leading role in defining the global marketing and advertising strategy and ensuring its successful implementation on a local and regional level.• Spearheaded an employee newsletter to increase engagement.

Norfolk, Virginia, Us

• Prepared regular senior management reporting including bi-annual board meetings• Internal communications.• Execution of external and internal communication strategy.• Competitive pricing analysis• Organised B2B customer sales and marketing events in order to launch new products• Conducted advanced systems training e.g. Excel, Access and Business Objects in order to ensure that all sales and marketing were able to pull and interpret their own reports• Maintained daily contact with Sales to communicate goals, measure progress and maximise performance • Performed various business intelligence studies to find new strategic markets• Developed an advanced B2B marketing system to keep track of sales visits, customer performance and sales effectiveness• Coached and trained staff in Europe and Africa as acted as a mentor for many countries in order for them to implement more marketing campaigns and work smarter.

Norfolk, Virginia, Us

• European support contact and trainer for locally-developed CRM sales and marketing tool including installation and on-site training in Belgium, Finland, France, Ireland, Italy, Russia, United Kingdom and Switzerland• Prepared regular senior management reporting • Maintained close contact with sales to assist in their marketing plans• Prepared numerous market studies to ascertain market share and seek new customers• Organised customer events in order to launch new products and services

Norfolk, Virginia, Us

• Prepared regular senior management reporting • Organised a variety of customer events in order to launch new products and increase market share• Organised various staff events• Prepared a range of market studies to ascertain market share and seek new customers• Created and maintained strategic marketing plans.• External and internal communication• Conducted regular training courses for sales and marketing staff• Responsible for implementing internal quality and cost-reduction programmes

Palo Alto, Ca, Us

• Responsible for organising diverse product seminars • Liaison between customers and sales• Determined the market size of specific product lines• Responsible for the marketing of two product lines: Medical and Electronics• Implemented and edited an external magazine for medical equipment to target hospitals, government environmental body and private research labs• Maintenance of sales and marketing database

Postgraduate In Web Analytics And Digital Business

Marketing

Project Management Methodology

Postgraduate In Digital Marketing And Social Media

Bachelor'S Degree, Marketing

Diploma In Marketing, Marketing/Marketing Management, General

Postgraduate Degree In Digital Marketing And Social Media