Fernando Brito Email & Phone Number

Main Clients and main accomplishments: • Nutrimental – Food Industry – strategic development of long term strategies for generate revenue growth through expanded market share and market segmentation for Nutry Cereal Bar. Development of sales strategies for Representatives, Distributors and Wholesalers (promotions, incentive campaigns and training programs). • Banco Ficsa – Investment Bank – development of marketing concepts within the Company and implementation of marketing department to expand the business.• Dunlop - All Rackets segment – brand repositioning and product line relaunch. • Dudalina – Shirt Producer – sales Representatives evaluation, development of new sales strategies to expand the business through Marketing plans and programs. • Sonae-Enplanta - Shopping Centers developers, owners and operators in Brazil - sales team reorganization, prospects’ classification, sales visits planning, sales speech and arguments development, objections by misunderstanding and perception of disadvantage, mapping of prospects’ development, MIS (Market Information System) development, qualitative and quantitative objectives’ definition, sales team monitoring in the field for ongoing of performance evaluation • Laboratório Tsuru do Brasil – Pharmaceutical Laboratory – development of the Marketing and Commercial plans to launch Nature´s Bounty product line in Brazil.• Agro Assai – Distributor of replacement parts, equipments and accessories for forestry, lawn and garden – development of a new brand and a new product line, compatible with its existing lines, in order to expand its business. Objectives, strategies and tactics development. • Rodabrill and Petbrill – Care Car Products and Pet Products - product line repositioning, target group and profile definitions, product line’s expansion, product’s characteristcs and benefits, sales team reformulation.

Main accomplishments: • New products launching: a credit card with no banking function, Affinity and Co-branded cards.• Managed the commercial and operational interface between commercial partners and American Express.• Managed sales through several different channels - direct mail, take-one, telemarketing, Banks - prospecting and recommending the affiliation of new commercial establishments.

Main accomplishments: Responsible for a Division which included the brands Coqueiro (canned sardines and tuna fish), Toddy (powdered chocolate beverage), Quaker Oats and also responsible for the Export Department. The Division had revenue of US$ 90 million with an advertising and promotion budget of US$ 8 million.• Marketing management for oats, tuna and sardines under the brand Coqueiro, chocolate beverage under the brand Toddy and corn products under the brands Polentina and Milharina.• Sales volume forecast and brand profitability control.• Development and definition of advertising and sales promotion strategies.• Development of sales strategies for Distributors and Wholesalers, including sales team coaching, training programs and incentive campaigns.• New products launching: Oat Bran, boneless and skinless canned sardines, tuna in spring water, frozen shrimp and fish fillets and a spicy Polentina.• Exports business: opened the European market for canned tuna and the South American market for Toddy, implementing local Marketing plans and programs and selecting Distributors for Paraguay, Uruguay, Bolivia, France and Switzerland.• Regular meetings with Plant Managers to evaluate product costs and prices.• International presentations and participation at the Management monthly meetings, presenting sales, A&P investments and brand profitability reports.

Main accomplishments: • Planning, implementation and control of Marketing Plans and programs for baby products - Johnson’s Disposable Diapers, Higiapele (skin lotion), Johnson’s Baby Lotion and Johnson’s Disposable Wipes.• Development and definition of advertising and sales promotion strategies.• Sales forecast, margins, profit and investment control.• Development of sales strategies for Distributors and Wholesalers.• Product Team leader - working process involving all the areas, designed to improve product performance and quality.• Field trips to accompany sales people and improve market intelligence.

Marketing Specialization

Economics, Economics