Fernando Brito Email & Phone Number

• Main Clients and main accomplishments:
• Nutrimental – Food Industry – strategic development of long term strategies for generate revenue growth through expanded market share and market segmentation for Nutry Cereal Bar. Development of sales strategies for.
• Banco Ficsa – Investment Bank – development of marketing concepts within the Company and implementation of marketing department to expand the business.
• Dunlop - All Rackets segment – brand repositioning and product line relaunch.
• Dudalina – Shirt Producer – sales Representatives evaluation, development of new sales strategies to expand the business through Marketing plans and programs.
• Sonae-Enplanta - Shopping Centers developers, owners and operators in Brazil - sales team reorganization, prospects’ classification, sales visits planning, sales speech and arguments development, objections by.

• Main accomplishments:
• New products launching: a credit card with no banking function, Affinity and Co-branded cards.
• Managed the commercial and operational interface between commercial partners and American Express.
• Managed sales through several different channels - direct mail, take-one, telemarketing, Banks - prospecting and recommending the affiliation of new commercial establishments.

• Main accomplishments: Responsible for a Division which included the brands Coqueiro (canned sardines and tuna fish), Toddy (powdered chocolate beverage), Quaker Oats and also responsible for the Export Department. The.
• Marketing management for oats, tuna and sardines under the brand Coqueiro, chocolate beverage under the brand Toddy and corn products under the brands Polentina and Milharina.
• Sales volume forecast and brand profitability control.
• Development and definition of advertising and sales promotion strategies.
• Development of sales strategies for Distributors and Wholesalers, including sales team coaching, training programs and incentive campaigns.
• New products launching: Oat Bran, boneless and skinless canned sardines, tuna in spring water, frozen shrimp and fish fillets and a spicy Polentina.

• Main accomplishments:
• Planning, implementation and control of Marketing Plans and programs for baby products - Johnson’s Disposable Diapers, Higiapele (skin lotion), Johnson’s Baby Lotion and Johnson’s Disposable Wipes.
• Development and definition of advertising and sales promotion strategies.
• Sales forecast, margins, profit and investment control.
• Development of sales strategies for Distributors and Wholesalers.
• Product Team leader - working process involving all the areas, designed to improve product performance and quality.

Marketing Specialization

Economics, Economics