Fernanda Ferreira

Fernanda Ferreira Email and Phone Number

Branding and Marketing Lead @ Órigo Energia
Spain
Fernanda Ferreira's Location
São Paulo, São Paulo, Brazil, Brazil
Fernanda Ferreira's Contact Details

Fernanda Ferreira personal email

About Fernanda Ferreira

- Digital growth experience in solutions across many industries (e-health, fintech, entertainment and more)- Strategic experience with A/B testing in order to improve services, products or communication - Extensive project management experience including leadership, deadlines and knowledge of agile processes- Ability to build a dashboard to regularly report project KPIs to stakeholders- Delivery and results focused, always finding innovative strategies to achieve KPIs- Holistic view of communications plan- Background in Branding and Design, heading up many communication agencies- Frequent liaison with C-levels

Fernanda Ferreira's Current Company Details
Órigo Energia

Órigo Energia

View
Branding and Marketing Lead
Spain
Employees:
1174
Fernanda Ferreira Work Experience Details
  • Órigo Energia
    Branding And Marketing Lead
    Órigo Energia
    Spain
  • Órigo Energia
    Head De Branding
    Órigo Energia Jul 2023 - Present
  • Bendita Bee
    Cofundadora
    Bendita Bee Jul 2021 - Present
    Marca própria de celebração e valorização do feminino, através da confecção e venda online de lingerie para todos os corpos e gostos.
  • Vivo (Telefônica Brasil)
    Digital Growth Manager - Brasil, Espanha E Alemanha
    Vivo (Telefônica Brasil) Sep 2019 - Jul 2023
    São Paulo E Região, Brasil
  • Telefonica Brazil
    Communication Coordinator On And Off-Line
    Telefonica Brazil Feb 2017 - Sep 2019
    São Paulo, Brazil
    Responsible for the planning and development of online and offline advertising campaigns, withinterface with major communication agencies such as Africa, Young & Rubicam and DPZ. o Responsible for smartphones and devices sells’ campaign in one of the most competitive periods on the market, the Father's Day. The campaign relied in on and offline media, with out of home media, newspapers, TV, and social media.o Re-positioning of Vivo's B2B platform, with definitions of visual and language guidelines for application in product communications in on and offline mediao Lauch of “Vivo Controle” campaign on social networks, reaching more than 57MM people and contributing to the increase of organic searches and rates of visits in the website, among other metrics of digital mediao Launch of the “Vivo Meditação" APP in online media, with message and creative strategy for awareness and performance - In the first month these campaign generated a 40% increase in total accumulated downloads from the previous 5 months, at a cost per download 23% more profitable than it was plannedo Responsible for the communications of the Sustainability projects, organizing the speeches and deliveries, in order to ensure that the customer understands the company's beliefs and values.
  • Telefônica Brasil
    Senior Analyst Em Estratégia De Comunicação E Branding
    Telefônica Brasil Jul 2015 - Feb 2017
    São Paulo E Região, Brasil
    - Responsible for marketing analysis and consumer trends, in partnership with Consulting BOX 1824, for communication insights, business opportunities, campaign development and brand services;- Part of Vivo Rebrading's Committee: team responsible for define the new brand assets to Vivo after the merger with GVT, connecting different areas of business for launch the new brand positioning;- Responsible for developing the improvement plan of social networks customer service, monitoring the results and fostering a positive agenda in the main company’s online channels;- Recommendation insights for development online e offline campaigns;- Interface with advertising agencies: Africa, Young & Rubicam and DPZ;- Work as an brand evangelist sharing the branding positioning and visual guideline to internal teams and partners.
  • Telefônica Brasil
    Trainee
    Telefônica Brasil Feb 2014 - Jul 2015
    São Paulo E Região, Brasil
  • Hospital De Olhos Dr. Ricardo Guimarãesmarketing And Communications Manager
    Marketing And Communications Manager
    Hospital De Olhos Dr. Ricardo Guimarãesmarketing And Communications Manager Dec 2011 - Feb 2014
    Belo Horizonte E Região, Brasil
    Manager of communication team with multidisciplinary skills, working on different verticals at the hospital such as Foundation, Neuroscience Laboratory and Medical City.- Responsible for manager the communication budget, measurement the results and report to the Board and Presidency;- Development and implementation of all institution’s internal communication tools;- Development of web strategies and brand management on social networks
  • Hospital De Olhos Dr. Ricardo Guimarães
    Communication Analyst
    Hospital De Olhos Dr. Ricardo Guimarães Apr 2010 - Dec 2011
  • Fundação Clóvis Salgado
    Communication Internship
    Fundação Clóvis Salgado Jan 2010 - Apr 2010
    Belo Horizonte E Região, Brasil
    Service to the press, verification of information, preparation of press releases, writing scripts for TV and radio spots and accompanying interviews.
  • Associação Mineira De Defesa Do Meio Ambiente - Amda
    Communication Internship
    Associação Mineira De Defesa Do Meio Ambiente - Amda May 2009 - Oct 2009
    Belo Horizonte E Região, Brasil
    Write, edit and publish news about environment on the company's site. Meet the demands of the press, assist the site maintenance and write to the Ambiente Hoje newspaper.
  • Núcleo De Experimentação Publicitária Da Puc Minas - Nep
    Advertising Internship
    Núcleo De Experimentação Publicitária Da Puc Minas - Nep Oct 2007 - May 2009
    Belo Horizonte E Região, Brasil
    Participation in services, planning and creating communications projects forthe third sector companies. Publicity texts writer developed for all types of campaigns in various media

Fernanda Ferreira Skills

Marketing Corporate Communications Social Media Public Relations Marketing Communications Strategic Communications Media Relations Social Media Marketing Internal Communications Journalism Microsoft Office Digital Marketing Blogging Marketing Strategy Marketing Digital Marketing Social Jornalismo Blogues Microsoft Powerpoint Branding

Fernanda Ferreira Education Details

Frequently Asked Questions about Fernanda Ferreira

What company does Fernanda Ferreira work for?

Fernanda Ferreira works for Órigo Energia

What is Fernanda Ferreira's role at the current company?

Fernanda Ferreira's current role is Branding and Marketing Lead.

What is Fernanda Ferreira's email address?

Fernanda Ferreira's email address is fe****@****ail.com

What schools did Fernanda Ferreira attend?

Fernanda Ferreira attended Escola Superior De Propaganda E Marketing, Ibmec Business School, Pontifícia Universidade Católica De Minas Gerais, Pontifícia Universidade Católica De Minas Gerais.

What are some of Fernanda Ferreira's interests?

Fernanda Ferreira has interest in Children, Environment, Education, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture, Health.

What skills is Fernanda Ferreira known for?

Fernanda Ferreira has skills like Marketing, Corporate Communications, Social Media, Public Relations, Marketing Communications, Strategic Communications, Media Relations, Social Media Marketing, Internal Communications, Journalism, Microsoft Office, Digital Marketing.

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