Federica Bowman Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Building global digital revenues for FirmDecisions through the development of local and international services to improve financial transparency in the digital media space.FirmDecisions is a subsidiary of Ebiquity PLC. With offices in 6 continents we work for clients in over 70 countries.

London & New York

A publicly listed company, Ebiquity has a strong heritage in media data driven insights. Employed to scale our digital offering in multiple markets, my role is focused on understanding the important changes in the digital media landscape and identifying the products and services that Ebiquity needs to develop in order to build and sustain a reputation in digital media measurement and analytics. Day to day responsibilities include:Building client relationships at both a local and… Show more A publicly listed company, Ebiquity has a strong heritage in media data driven insights. Employed to scale our digital offering in multiple markets, my role is focused on understanding the important changes in the digital media landscape and identifying the products and services that Ebiquity needs to develop in order to build and sustain a reputation in digital media measurement and analytics. Day to day responsibilities include:Building client relationships at both a local and international level and advising advertisers on best practice for managing digital agencies, suppliers and platforms;Coordinating our digital products and services across 8 markets and ensuring best practice is followed by our digital specialists in local offices;Understanding client needs in the digital marketing space and identifying services that Ebiquity needs to invest in in order to meet demand;Selling Ebiquity’s suite of digital services to advertisers. Show less

London, United Kingdom

Created the foundations of the network business between March and June 2008; hiring staff and contract negotiations for services and products. Successfully launched Fox International Channels' (FIC) UK branch of DotFox into the market in July 2008.Built sales, buying and operations teams and educated the existing shared FIC resources in the network marketplace and what they can offer, to ensure smooth day-to-day running of the business.Built a scalable business competing… Show more Created the foundations of the network business between March and June 2008; hiring staff and contract negotiations for services and products. Successfully launched Fox International Channels' (FIC) UK branch of DotFox into the market in July 2008.Built sales, buying and operations teams and educated the existing shared FIC resources in the network marketplace and what they can offer, to ensure smooth day-to-day running of the business.Built a scalable business competing in a crowded network market.Responsible for building the business strategy for the UK including the merging of DotFox with its sister company UTarget.Fox in Q3 2008.Responsible for the setting and achieving of the UK budget each fiscal year from launch as well as managing and being accountable for company P&L.Liaised with digital media heads in the UK advertising market as well as commercial directors for some of the largest websites sites in the UK.Managed the merger of UTarget.Fox into the DotFox business in July 2009 and subsequent restructuring, re-forecasting and motivation building.Active member of committees within the Internet Advertising Bureau, including IASH which was entrusted with protecting advertisers brands on the internet through the auditing of inventory quality.Regular speaker at industry events such as AdMonsters, and IASH. Show less

London, United Kingdom

London, United Kingdom

Developed UK and European market Publisher Services strategies to ensure the growth of inventory in alignment with company goals.Lead a team of UK account managers and account executives in creating and growing media and publisher partnerships.Co-ordinated pan European efforts to securing strategic publisher partnershipsPrimary responsibility for the annual media spend the UK.Part of the UK management team setting annual company budgets and responsible for the… Show more Developed UK and European market Publisher Services strategies to ensure the growth of inventory in alignment with company goals.Lead a team of UK account managers and account executives in creating and growing media and publisher partnerships.Co-ordinated pan European efforts to securing strategic publisher partnershipsPrimary responsibility for the annual media spend the UK.Part of the UK management team setting annual company budgets and responsible for the attainment of net revenue and margin goals.Responsible for the publisher-side launch of the pre-roll video product line, educating buyers on efficient metrics for the purchase of inventory and ensuring that within first year of launch, Advertising.com was the largest source of pre-roll advertising in the UK. Show less

Managed a media planning and buying team across Blockbuster, BBC Worldwide, Dunlop and Equifax.Grew clients digital spend year on year. Working with them to understand the importance of digital in their communications mix and using results to substantiate growth.Maintained client relationships at a senior level with strong understanding of clients' commercial needs and objectives.Developed individuals’ careers and facilitating the progression of the team.Worked… Show more Managed a media planning and buying team across Blockbuster, BBC Worldwide, Dunlop and Equifax.Grew clients digital spend year on year. Working with them to understand the importance of digital in their communications mix and using results to substantiate growth.Maintained client relationships at a senior level with strong understanding of clients' commercial needs and objectives.Developed individuals’ careers and facilitating the progression of the team.Worked on both direct response and branding clients to build both brand and implementation strategies through digital media.Developed strategically integrated campaigns, working closely with the Planning, Account Management, Technical and Creative departments ensuring a coordinated approach to reaching client goals. Delivered innovative solutions for communicating with identified audiences, through widgets, applications.Managed the media revenue forecasts for clients. Show less

London, United Kingdom

Planning and buying for a range of B2C clients including Specsavers and Smile Bank.Specialized in the negotiation of long term, high investment partnership deals with websites for the benefit of Client and Agency.Improved planning and buying skills and focused on managing longer term projects over periods of time, making sure that response rates remained positive and that clients received value for money.Key client contact and active in strategic and implementational… Show more Planning and buying for a range of B2C clients including Specsavers and Smile Bank.Specialized in the negotiation of long term, high investment partnership deals with websites for the benefit of Client and Agency.Improved planning and buying skills and focused on managing longer term projects over periods of time, making sure that response rates remained positive and that clients received value for money.Key client contact and active in strategic and implementational planning and buying .Responsible on a daily basis for campaign management, results analysis and mentoring of media executives. Show less

London, United Kingdom

Planned, bought and executed campaigns using a variety of media, including press, radio, interactive TV, online, SMS, outdoor and ambient. Clients included, British Gas, The Economist, Exchange and Mart, Dotmusic, 888.com and COLT Telecommunications.Learnt the fundamentals and the importance of results and consequently became very proficient in response based advertising, with accountability becoming fundamental to the role.Gained responsibility for accounts such as… Show more Planned, bought and executed campaigns using a variety of media, including press, radio, interactive TV, online, SMS, outdoor and ambient. Clients included, British Gas, The Economist, Exchange and Mart, Dotmusic, 888.com and COLT Telecommunications.Learnt the fundamentals and the importance of results and consequently became very proficient in response based advertising, with accountability becoming fundamental to the role.Gained responsibility for accounts such as British Gas, Casino on Net, WAGN and COLT Telecommunications, with regular client contact and direct liaison with internal and external account managers, creatives and production teams. Show less