Federica Bowman Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Building global digital revenues for FirmDecisions through the development of local and international services to improve financial transparency in the digital media space.FirmDecisions is a subsidiary of Ebiquity PLC. With offices in 6 continents we work for clients in over 70 countries.

London & New York

A publicly listed company, Ebiquity has a strong heritage in media data driven insights. Employed to scale our digital offering in multiple markets, my role is focused on understanding the important changes in the digital media landscape and identifying the products and services that Ebiquity needs to develop in order to build and sustain a reputation in.

London, United Kingdom

Created the foundations of the network business between March and June 2008; hiring staff and contract negotiations for services and products. Successfully launched Fox International Channels' (FIC) UK branch of DotFox into the market in July 2008.Built sales, buying and operations teams and educated the existing shared FIC resources in the network.

London, United Kingdom

London, United Kingdom

Developed UK and European market Publisher Services strategies to ensure the growth of inventory in alignment with company goals.Lead a team of UK account managers and account executives in creating and growing media and publisher partnerships.Co-ordinated pan European efforts to securing strategic publisher partnershipsPrimary responsibility for the.

Managed a media planning and buying team across Blockbuster, BBC Worldwide, Dunlop and Equifax.Grew clients digital spend year on year. Working with them to understand the importance of digital in their communications mix and using results to substantiate growth.Maintained client relationships at a senior level with strong understanding of clients'.

London, United Kingdom

Planning and buying for a range of B2C clients including Specsavers and Smile Bank.Specialized in the negotiation of long term, high investment partnership deals with websites for the benefit of Client and Agency.Improved planning and buying skills and focused on managing longer term projects over periods of time, making sure that response rates remained.

London, United Kingdom

Planned, bought and executed campaigns using a variety of media, including press, radio, interactive TV, online, SMS, outdoor and ambient. Clients included, British Gas, The Economist, Exchange and Mart, Dotmusic, 888.com and COLT Telecommunications.Learnt the fundamentals and the importance of results and consequently became very proficient in response.