Lifecycle Marketing Solutions for the World’s Most Valuable Brands.At 3 tier logic we specialize in helping the world’s most valuable brands engage, activate, and convert shoppers into loyal repeat customers.Brands host campaigns on PLATFORM³, a robust, flexible, secure, and highly scalable platform used by global brands like Unilever, Kellogg's, Universal Pictures, 20th Century Fox, Molson-Coors, Mars Chocolate, Hershey’s, Costco and Toro to run over 350 successful shopper marketing promotions delivered to millions of shoppers.Using game mechanics, artificial intelligence, cryptography, data mining and analytics you can:✔ Influence purchase decisions in the store aisle with flexible, cost-effective shopper promotions.✔ Drive traffic, encourage shoppers to buy, increase purchase frequency and basket size.✔ Build robust turn-key solutions with dynamic messages and tailored rewards based on shopper profile.✔ Reward shoppers based on path-to-purchase behavior, actions, engagement, and advocacy.✔ Increase lifetime value and convert shoppers into lifelong evangelists with creative short term promotions and evergreen loyalty programs.✔ Leverage enterprise-grade infrastructure entrusted and vetted by cybersecurity teams of top brands.

LMSG provides marketing automation technology and a comprehensive set of supporting marketing services capabilities, allowing corporate marketing control of brand image while facilitating the dissemination of product and service content and materials for local channels.

Datable Technology Corporation (DTC) is the parent company of 3 tier logic.

Led the technology department including program/product/project management, software development engineering, DevOps, CI/CD, security, IT, data, operations, infrastructure, support and QA. Grew the company from a start-up into a global industry leader. Set and executed the vision, strategy, goals and objectives of the technology department. Liaised between technical and business functions. Responsible for the technology budget. Implemented best practices to continuously improve the solutions and enhance value. Managed cross-functional global teams. Implemented development and operations' solutions to enhance quality, mitigate risk and automate delivery. Ensured consistent delivery of high-quality global solutions with >99.99% uptime availability, >95% annual retention rate and >+60 net promoter score.

Led the development and training of web-based systems to share laboratory’s multimedia information with academia and industry. This facilitated the prevention of fungal diseases in wood-related products. Contributed to the development of strategic alliances with government and industry.

Re-engineered existent information systems to increase ROI. These improvements provided new ways of managing research data and reduced the response time to customers’ enquires from 2 days to 5 minutes.

Responsible for re-engineering processes, financial planning and analysis, network administration, website, intranet, e-business solutions, and VPNs. Prepared consolidation reports for the board of directors; established internal procedures that reduced software installation time by 45%; oversaw the corporate website and intranet to provide services to over 15 facilities; helped renegotiating external vendor contracts; developed barcode solutions that reduced processing errors by 65% and decreased production time by 40%. Responsible for quality systems, international projects’ coordination (US, Brazil, Argentina and Uruguay), local audits. Reengineered regional quality systems; defined balanced scorecard metrics; facilitated international quality audits. While working in the quality system process team, the corporation won the Malcolm Baldrige quality award.

Responsible for business ratios, survey analyses, processes management. Developed key financial ratios for vendor-specific profit analysis; developed procedures for reporting malfunctions; established flowchart templates to gather national information; audited company processes.