Federico Posada Email & Phone Number

Atlanta, Georgia, United States

Responsible for evaluating business processes, anticipating requirements, and uncovering areas for improvement.Collaborate with cross-functional teams to identify and prioritize new product opportunities, and communicate clear product requirements and specifications to engineering and design teams.Presented concepts and research to both client and project teams to ensure alignment and deliverability on product strategy and objectives.

United States

Responsible for planning and executing all Latin brand email, SMS, and push marketing campaigns for music and travel experiences with artists such as J Balvin, Sech, and Rels B, among others.Structured strategies for optimizing marketing processes to increase productivity and boost customer interaction.Led weekly meetings with stakeholders to coordinate marketing activities around the lifecycle of leads and customers.

Bogotá D.C., Colombia

Developed and led marketing department focused on the promotion of artists and music related services.Spearheaded market research to identify branding opportunities, cement strategies and create fan base.Created and designed efficient growth campaigns with over 10M generated actions.Developed key operational initiatives to drive and maintain substantial startup growth.Measured and implemented segmentation, growth experimentation, and funnel analysis.

Latam - Remote

Structured business plan and successfully launched specialized e-commerce store with profitable growth.Designed site journeys and marketing campaigns to drive the full customer lifecycle, including lead management. Developed and implement risk mitigation plans, customer relation manuals, and brand identity.

Colombia

Secured high-value accounts through consultative selling, effective customer solutions and strategic business opportunities.Optimized and reported performance of all digital marketing campaigns, and assessed against ROI and KPIs.Maintained expert-level skills in digital platforms such as Google Ads and Facebook Ads Manager.

Phoenix, Arizona, United States

Startup development of a mobile application to increase traffic, sales and customer loyalty at establishments by implementing EFT processes and in-app digital marketing alternatives.Established criteria for each milestone within product roadmap as means to measure developmental progress.Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.

Bogotá D.C. Area, Colombia

Phoenix, Arizona