Federico Posada

Federico Posada Email and Phone Number

Management, Analytics, Strategy Optimization & Digital Marketing @ Dragon Army
atlanta, georgia, united states
Federico Posada's Location
Charlotte, North Carolina, United States, United States
Federico Posada's Contact Details

Federico Posada work email

Federico Posada personal email

n/a
About Federico Posada

5+ years of experience developing and executing innovative marketing strategies across multiple industries while leading proactive teams to achieve aggressive goals and initiatives. Keen insight into digital marketing, business planning and customer relations.

Federico Posada's Current Company Details
Dragon Army

Dragon Army

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Management, Analytics, Strategy Optimization & Digital Marketing
atlanta, georgia, united states
Website:
dragonarmy.com
Employees:
28
Federico Posada Work Experience Details
  • Dragon Army
    Product Strategist
    Dragon Army Sep 2022 - Present
    Atlanta, Georgia, United States
    Responsible for evaluating business processes, anticipating requirements, and uncovering areas for improvement.Collaborate with cross-functional teams to identify and prioritize new product opportunities, and communicate clear product requirements and specifications to engineering and design teams.Presented concepts and research to both client and project teams to ensure alignment and deliverability on product strategy and objectives.
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  • Pollen
    Brand Communications Specialist Ii
    Pollen Apr 2022 - Sep 2022
    United States
    Responsible for planning and executing all Latin brand email, SMS, and push marketing campaigns for music and travel experiences with artists such as J Balvin, Sech, and Rels B, among others.Structured strategies for optimizing marketing processes to increase productivity and boost customer interaction.Led weekly meetings with stakeholders to coordinate marketing activities around the lifecycle of leads and customers.
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  • Ame Music
    Marketing Director & Co-Founder
    Ame Music Jan 2020 - Apr 2022
    Bogotá D.C., Colombia
    Developed and led marketing department focused on the promotion of artists and music related services.Spearheaded market research to identify branding opportunities, cement strategies and create fan base.Created and designed efficient growth campaigns with over 10M generated actions.Developed key operational initiatives to drive and maintain substantial startup growth.Measured and implemented segmentation, growth experimentation, and funnel analysis.
  • Intimarte
    Business Architect
    Intimarte Mar 2020 - Nov 2020
    Latam - Remote
    Structured business plan and successfully launched specialized e-commerce store with profitable growth.Designed site journeys and marketing campaigns to drive the full customer lifecycle, including lead management. Developed and implement risk mitigation plans, customer relation manuals, and brand identity.
  • Flopi
    Google Account Manager
    Flopi Dec 2018 - Jan 2020
    Colombia
    Secured high-value accounts through consultative selling, effective customer solutions and strategic business opportunities.Optimized and reported performance of all digital marketing campaigns, and assessed against ROI and KPIs.Maintained expert-level skills in digital platforms such as Google Ads and Facebook Ads Manager.
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  • Tipsy App
    Product Manager
    Tipsy App May 2015 - Nov 2018
    Phoenix, Arizona, United States
    Startup development of a mobile application to increase traffic, sales and customer loyalty at establishments by implementing EFT processes and in-app digital marketing alternatives.Established criteria for each milestone within product roadmap as means to measure developmental progress.Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
  • Off Bound Adventures Sas
    Instructor
    Off Bound Adventures Sas Jan 2014 - Apr 2018
    Bogotá D.C. Area, Colombia
    View
  • Legacy Global Sports
    Sports Coach
    Legacy Global Sports Aug 2014 - Mar 2017
    Phoenix, Arizona
    View

Federico Posada Skills

Marketing English Entrepreneurship Development Digital Marketing Negotiation Spanish Creative Entrepreneurship Medios Sociales Marketing Strategy Consulting Online Marketing Business Strategy Business Process Improvement Scrum Project Management Project Planning Logistics Management Administration Desarrollo Empresarial Ventas Publicidad Finanzas Microsoft Excel Microsoft Word Microsoft Powerpoint Microsoft Office Liderazgo De Equipos Business To Business Networking Ventas Y Marketing Proceso De Ventas Mejora De Procesos Sports Coaching Outdoor Education Outdoor Recreation Team Leadership Outdoor Adventures First Aid Scuba Diving

Federico Posada Education Details

Frequently Asked Questions about Federico Posada

What company does Federico Posada work for?

Federico Posada works for Dragon Army

What is Federico Posada's role at the current company?

Federico Posada's current role is Management, Analytics, Strategy Optimization & Digital Marketing.

What is Federico Posada's email address?

Federico Posada's email address is fp****@****rmy.com

What schools did Federico Posada attend?

Federico Posada attended Grand Canyon University.

What skills is Federico Posada known for?

Federico Posada has skills like Marketing, English, Entrepreneurship Development, Digital Marketing, Negotiation, Spanish, Creative Entrepreneurship, Medios Sociales, Marketing Strategy, Consulting, Online Marketing, Business Strategy.

Who are Federico Posada's colleagues?

Federico Posada's colleagues are Cuong Huynh, Lily Vasquez, Jesse Wallace, Uxc, Idxc, Paige Sanders, Ms, Pmp, Brianna Evans, Jeffry Brown, Leonard Benit.

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