Federico Da Re Email & Phone Number

Milan, It

Milano, Lombardia, Italia

Currently in the development stage of new business opportunities and working with clients on Alkemy service's lines: strategy, communication, design, digital marketing, data and technology.

Milano, Italia

During this period I continued to be responsible for the UniCredit client with a dedicated account team to manage, regarding the social, digital and content areas, as well as ad hoc integrated communication projects (display, social, newsletter, online video, print)Defining and monitoring the contracts and the budget.Reporting to the Managing Director.During these 3 years I also managed plenty of pitches for national and international brands, including Now Tv (brand strategy, print, OOH, TV) which I initially managed after winning the pitch.For over a year I covered for the Client Service Director, who was on maternity leave, and I was responsible of the account department with 12 direct reports.With an Account Manager as direct report, I worked on Shurooq client, managing the strategy and the communication materials for House of Wisdom in Sharjah (UAE) including communication asset for the digital touchpoint inside the library, social media content as well as the OOH and print launch campaign. Defining and monitoring the contracts and the budget.Reporting to the CEO.Finally, with an account and social media strategist as direct reports, I was responsible of Fratelli Orsero client for which Alkemy manages the social media channels and the blog content, as well as the social and digital media budget.

Milano

Responsible for a team of 4 direct reports and multiple internal departments in the management of the social media and digital ecosystem of UniCredit Italia, from strategy to execution, till the KPI reports. Managing several pitches for UniCredit special projects. Comprehensive experience in planning activities and budget management.Managing a special project for Corneliani brand, from the development to the production of several materials, including a corporate video.

Milano

PeugeotFor the first two years I was part of the digital team, reporting to the Account Director and the General Manager. Managing all aspects of the digital communication for Peugeot Italia including the development and production of display and video display campaigns as well as the development of contest and websites. Managing the brand Intranet, preparing and uploading all the promotional materials for the dealers. Working on the Peugeot and Peugeot Professional CMS', monthly update of the promotional offers for each car model. Monthly benchmarking. Definition of the cost estimate for the production of the campaigns. Once the digital team and the advertising were merged, I became responsible of the digital forecast and projects with a team of two Account Executive and I reported to the Client Service Director. At the same time I was also managing all aspects of Peugeot 208 and 308 communication, including the development and production of integrated campaigns (TV, Print, Radio, OOH, Display, Social) as well as the adaptation of the global print campaigns for the Italian market; Preparing strategic documentation for the Italian client and for the global agency; Identifying the brand and products positioning against the competitors.

Milan Area, Italy

Reckitt Benckiser: managing the development and production of TV local campaigns both for Finish and Ava brands, adaptation of TV Air Wick campaigns for the Italian market;Benchmarking activity;Reporting to the Account Director.

Milan Area, Italy

adidas: managing all aspects from strategy to execution of adidas communication in the Italian market, including development and production of print and OOH local campaigns as well as POP materials, ensuring integration and consistency of the global brand message in the Italian market. Reporting to the Account Manager and the Client Service DirectorApple: managing the adaptation of the global TV commercials for the Italian market, coordination with TBWA Los Angeles for the delivery of the materialsReporting directly to the General Manager Google: managing the development and production of print, OOH, radio, online video and display local campaigns as well as the adaptation of global campaigns for the Italian marketReporting to the Account Director and the General ManagerInfiniti: managing the adaptation of the global print campaigns for the Italian market including legal checks with the legal office.Reporting to the Client Service DirectorPatrizia Pepe: managing the development and production of print, OOH and online video SS and FW campaignsReporting to the Account Manager and the Client Service Director

Mareno Di Piave (Tv)

Reporting to the CEO, I was in charge of the management of the communication materials for the brand, including brochures, press releases and promotional materials. Coordinating the external graphic agency and PR office. Managing the brand social ecosystem including My Space, Facebook and their website. Management of e-commerce.

Master In Marketing E Comunicazione D'Impresa, Marketing Ed Advertising

General English, C1

Dottore In Scienze Della Comunicazione, Comunicazione Marketing

Maturità Classica, Liceo Classico