Federico Da Re

Federico Da Re Email and Phone Number

Director, FMCG Industry @ Alkemy enabling evolution
Milan, IT
Federico Da Re's Location
Milan, Lombardy, Italy, Italy
Federico Da Re's Contact Details

Federico Da Re work email

Federico Da Re personal email

n/a
About Federico Da Re

Over 10 years of communication and marketing experience having the duties of managing the clientele and projects successfully.

Federico Da Re's Current Company Details
Alkemy enabling evolution

Alkemy Enabling Evolution

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Director, FMCG Industry
Milan, IT
Website:
alkemy.com
Employees:
1039
Federico Da Re Work Experience Details
  • Alkemy Enabling Evolution
    Director, Fmcg Industry
    Alkemy Enabling Evolution
    Milan, It
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  • Alkemy Enabling Evolution
    Client Director, Fmcg
    Alkemy Enabling Evolution Apr 2021 - Present
    Milano, Lombardia, Italia
    Currently in the development stage of new business opportunities and working with clients on Alkemy service's lines: strategy, communication, design, digital marketing, data and technology.
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  • Alkemy Enabling Evolution
    Account Director Brand Experience
    Alkemy Enabling Evolution Mar 2018 - Apr 2021
    Milano, Italia
    During this period I continued to be responsible for the UniCredit client with a dedicated account team to manage, regarding the social, digital and content areas, as well as ad hoc integrated communication projects (display, social, newsletter, online video, print)Defining and monitoring the contracts and the budget.Reporting to the Managing Director.During these 3 years I also managed plenty of pitches for national and international brands, including Now Tv (brand strategy, print, OOH, TV) which I initially managed after winning the pitch.For over a year I covered for the Client Service Director, who was on maternity leave, and I was responsible of the account department with 12 direct reports.With an Account Manager as direct report, I worked on Shurooq client, managing the strategy and the communication materials for House of Wisdom in Sharjah (UAE) including communication asset for the digital touchpoint inside the library, social media content as well as the OOH and print launch campaign. Defining and monitoring the contracts and the budget.Reporting to the CEO.Finally, with an account and social media strategist as direct reports, I was responsible of Fratelli Orsero client for which Alkemy manages the social media channels and the blog content, as well as the social and digital media budget.
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  • Alkemy Enabling Evolution
    Senior Account Manager
    Alkemy Enabling Evolution May 2016 - Feb 2018
    Milano
    Responsible for a team of 4 direct reports and multiple internal departments in the management of the social media and digital ecosystem of UniCredit Italia, from strategy to execution, till the KPI reports. Managing several pitches for UniCredit special projects. Comprehensive experience in planning activities and budget management.Managing a special project for Corneliani brand, from the development to the production of several materials, including a corporate video.
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  • Havas Milan
    Account Manager Peugeot Marketing Communication
    Havas Milan Dec 2012 - Apr 2016
    Milano
    PeugeotFor the first two years I was part of the digital team, reporting to the Account Director and the General Manager. Managing all aspects of the digital communication for Peugeot Italia including the development and production of display and video display campaigns as well as the development of contest and websites. Managing the brand Intranet, preparing and uploading all the promotional materials for the dealers. Working on the Peugeot and Peugeot Professional CMS', monthly update of the promotional offers for each car model. Monthly benchmarking. Definition of the cost estimate for the production of the campaigns. Once the digital team and the advertising were merged, I became responsible of the digital forecast and projects with a team of two Account Executive and I reported to the Client Service Director. At the same time I was also managing all aspects of Peugeot 208 and 308 communication, including the development and production of integrated campaigns (TV, Print, Radio, OOH, Display, Social) as well as the adaptation of the global print campaigns for the Italian market; Preparing strategic documentation for the Italian client and for the global agency; Identifying the brand and products positioning against the competitors.
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  • Euro Rscg
    Account Executive
    Euro Rscg Jun 2012 - Nov 2012
    Milan Area, Italy
    Reckitt Benckiser: managing the development and production of TV local campaigns both for Finish and Ava brands, adaptation of TV Air Wick campaigns for the Italian market;Benchmarking activity;Reporting to the Account Director.
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  • Tbwa\Worldwide
    Account Executive
    Tbwa\Worldwide Jul 2010 - May 2012
    Milan Area, Italy
    adidas: managing all aspects from strategy to execution of adidas communication in the Italian market, including development and production of print and OOH local campaigns as well as POP materials, ensuring integration and consistency of the global brand message in the Italian market. Reporting to the Account Manager and the Client Service DirectorApple: managing the adaptation of the global TV commercials for the Italian market, coordination with TBWA Los Angeles for the delivery of the materialsReporting directly to the General Manager Google: managing the development and production of print, OOH, radio, online video and display local campaigns as well as the adaptation of global campaigns for the Italian marketReporting to the Account Director and the General ManagerInfiniti: managing the adaptation of the global print campaigns for the Italian market including legal checks with the legal office.Reporting to the Client Service DirectorPatrizia Pepe: managing the development and production of print, OOH and online video SS and FW campaignsReporting to the Account Manager and the Client Service Director
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  • Venegazzù Vini
    Junior Brand Manager
    Venegazzù Vini Sep 2008 - Aug 2009
    Mareno Di Piave (Tv)
    Reporting to the CEO, I was in charge of the management of the communication materials for the brand, including brochures, press releases and promotional materials. Coordinating the external graphic agency and PR office. Managing the brand social ecosystem including My Space, Facebook and their website. Management of e-commerce.

Federico Da Re Skills

Marketing Communication Marketing Digitale Digital Strategy Social Media Marketing Advertising Strategia Digitale Strategia Creativa Digital Marketing Marketing Marketing Integrato

Federico Da Re Education Details

Frequently Asked Questions about Federico Da Re

What company does Federico Da Re work for?

Federico Da Re works for Alkemy Enabling Evolution

What is Federico Da Re's role at the current company?

Federico Da Re's current role is Director, FMCG Industry.

What is Federico Da Re's email address?

Federico Da Re's email address is fe****@****ahoo.it

What is Federico Da Re's direct phone number?

Federico Da Re's direct phone number is +3936010*****

What schools did Federico Da Re attend?

Federico Da Re attended Accademia Di Comunicazione, Frances King, Università Degli Studi Di Trieste, Liceo Classico Marchesi.

What skills is Federico Da Re known for?

Federico Da Re has skills like Marketing Communication, Marketing Digitale, Digital Strategy, Social Media Marketing, Advertising, Strategia Digitale, Strategia Creativa, Digital Marketing, Marketing, Marketing Integrato.

Who are Federico Da Re's colleagues?

Federico Da Re's colleagues are Alan Jair Solano Stamatiadis, Cristina Begni, Federica Antignano, Marco Boatti, Gianluca Loria, Riccardo Filippo Rusconi, Marianella Domínguez Abascal.

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