Federica Rossi Email and Phone Number
Federica Rossi work email
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Federica Rossi personal email
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CARRER PROFILEMore than twenty-years background in project management for marketing and communication solution focus on digital channels like web and mobile.AREAS EXPERTISEProject ManagementRelationship ManagementExternal creative agencies ManagementBudgeting and ForecastingSKILLSUser center designWaterfall and AgileScrum MasterDigital marketing and communicationWeb and mobile user experience and architectural designStrategic plannerWeb and mobile analysisE- commerce, M-commerce and Mobile Remote and Proximity PaymentsStrategic social positioning
Mentarossa® Comunicazione
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Responsabile Di ProduzioneMentarossa® Comunicazione Jan 2023 - PresentPisa, Toscana, Italia -
Responsabile Project ManagementValnan Communications Nov 2020 - Jan 2023Viareggio, Toscana, Italia -
Project Manager SupervisorFortop Jan 2020 - Nov 2020Pisa, Toscana, ItaliaCoordination and supervision of the activities of the company's Digital Project Managers.Digital project manager for SEO, ADV, Analytics, Development and GDPR projects for national and international brands.Management and control of project and area's budgets and KPIs.Definition and supervision of organizational procedures. -
Project ManagerFortop Jan 2018 - Jan 2020Pisa, ItaliaDigital project manager for SEO, ADV, Analytics, Development, GDPR projects. Management and coordination of budget, resources, development times with a focus on specific project KPIs. -
Head Of Project Management - Digital & Customer Experience Unit At Business Development AreaNexi Mar 2017 - Dec 2017Milano, Italia -
Business Develompent - Channel And Customer Experience ManagerCartasi Jul 2014 - Mar 2017Milano- Project management for digital projects using Waterfall and Agile methodology whit User Center Design Approach.- Human and economic resources administration for CartaSi’s digital properties.- Multichannel strategy management from requirements analysis to Customer Journey definition.- Budget definition and control. -
Marketing E-Commerce And Portal SpecialistCartasi May 2008 - Jul 2014Economic studies. Marketing analysis. Project Management in e/m-commerce and digital communication (B2C & B2B). ActivitesConstant monitoring of market developments for digital solutions (Web and Mobile).Marketing activities development for increasing online services and card not present business (e/m-commerce) and defining:• strategic and business plans,• user requirements, • architecture web and mobile user navigation, • usability, • user experience,• strategic partnerships. Monitoring compliance, time, costs and results of initiatives and activities. Updating pre-sales services and sales services delivered through online channels of CartaSi (corporate web and mobile site and dedicated portals – customers portal, merchants portal and banks portal).Maximization of CartaSi online services, monitoring the cost and relative safety.Studies and developments of digital communication campaigns.Relations with International Circuits (Visa and MasterCard) to monitor and analyze rules imposed for e-commerce compliance.Relationships with partners for joint services.Partners: Vodafone, TIM, Wind, H3G, MediastePremium, MediaShopping, ACI, Enel, UniEuro, Poste Italiane, Sky. -
Web Project ManagerOgilvy Interactive Feb 2007 - May 2008Project Manager and Strategic Planner for digital communication projects (istitutional/corporate web sites, business web sites, e-commerce web sites, contest digital activities, intranet, digital campaigns). Activites- Clients relationships and management.- Digital strategies development of and relative budget useful for goals success: example: corporate web sites, e-commerce web sites, extranets, digital contests, adv campaigns (banner, SEM, SEO), multichannel projects (web+Mobile).- Staff and business coordination.- Monitoring time, costs, quality and results of projects. - Web analyses and relative SEO and web site optimisation activities.ClientsFMR, Exclu, Blockbuster, Fanta, Castrol, Iodosan, ASM Brescia, Sanpellegrino, Duracell, Numero Uno.AwardsMediastars award (http://www.mediastareditore.com) for Structural Design of the web site, developed for BP Castrol’s event. The project has concerned the first Italian reality web site. -
Campaign And Activism OfficerActionaid Mar 2005 - Feb 2007Management, organization and control of national activists.In charge of the management organization of activists formation.Events organisation: Annual National Activists Meeting, presence of ActionAid in the March for the peace, presence of ActionAid in the MTV Day, Meeting Activists Training and so on. -
AccountEcrm Italia Sep 2003 - Mar 2005Planning, management and control of online activity and contest. Market analysis and competition studies.Database management marketing and behavioural analysis.ClientCoty-Rimmel, Dior, Salmoiraghi&Vigano, Geox.
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Producer Assistant In ToobeBrand Portal Jul 2003 - Sep 2003Producer assistant in direct marketing, below the lines study of the coordinated image, planning of packaging, promotions in-store.ClientBanca Fineco, Lindt, Latte Candia. -
Senior Account Assistant - StageStar Factory - Agenzia Di Pubbliche Relazioni E Ufficio Stampa May 2003 - Jun 2003Support to agency accounts in field of fashion and beauty.ClientRocco Barocco, Evian, Kenzo, Caudalie.
Federica Rossi Skills
Federica Rossi Education Details
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Marketing And Communication -
Assist AccademyCertificate -
IcbpiLeadership -
FbaPublic Speaking -
VisaMobile Payments -
Mip-Politecnico Di MilanoSchool Of Management: Mobile Commerce In Italy -
Business InternationalInnovation -
Business InternationalEnterprise 2.0 & Business Social Networking -
Codd&Date EducationProject Manager -
Digital Marketing -
Paolo AltoMarketing -
Marketing And Communication -
Talenti GroupManagement
Frequently Asked Questions about Federica Rossi
What company does Federica Rossi work for?
Federica Rossi works for Mentarossa® Comunicazione
What is Federica Rossi's role at the current company?
Federica Rossi's current role is Responsabile di produzione in Mentarossa, dove la creatività non passa inosservata.
What is Federica Rossi's email address?
Federica Rossi's email address is fe****@****tasi.it
What schools did Federica Rossi attend?
Federica Rossi attended Politecnico Di Milano, Assist Accademy, Icbpi, Fba, Visa, Mip-Politecnico Di Milano, Business International, Business International, Codd&date Education, Mip Politecnico Di Milano, Paolo Alto, Iulm University, Talenti Group.
What skills is Federica Rossi known for?
Federica Rossi has skills like Digital Marketing, E Commerce, Digital Strategy, Mobile Marketing, Mobile Devices, Marketing Online, User Experience, Social Media Marketing, Strategy, Online Marketing, Marketing Digitale, Seo.
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