Federica Rossi

Federica Rossi Email and Phone Number

Responsabile di produzione in Mentarossa, dove la creatività non passa inosservata @ Mentarossa® Comunicazione
Federica Rossi's Location
Pisa, Tuscany, Italy, Italy
Federica Rossi's Contact Details

Federica Rossi personal email

About Federica Rossi

CARRER PROFILEMore than twenty-years background in project management for marketing and communication solution focus on digital channels like web and mobile.AREAS EXPERTISEProject ManagementRelationship ManagementExternal creative agencies ManagementBudgeting and ForecastingSKILLSUser center designWaterfall and AgileScrum MasterDigital marketing and communicationWeb and mobile user experience and architectural designStrategic plannerWeb and mobile analysisE- commerce, M-commerce and Mobile Remote and Proximity PaymentsStrategic social positioning

Federica Rossi's Current Company Details
Mentarossa® Comunicazione

Mentarossa® Comunicazione

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Responsabile di produzione in Mentarossa, dove la creatività non passa inosservata
Federica Rossi Work Experience Details
  • Mentarossa® Comunicazione
    Responsabile Di Produzione
    Mentarossa® Comunicazione Jan 2023 - Present
    Pisa, Toscana, Italia
  • Valnan Communications
    Responsabile Project Management
    Valnan Communications Nov 2020 - Jan 2023
    Viareggio, Toscana, Italia
  • Fortop
    Project Manager Supervisor
    Fortop Jan 2020 - Nov 2020
    Pisa, Toscana, Italia
    Coordination and supervision of the activities of the company's Digital Project Managers.Digital project manager for SEO, ADV, Analytics, Development and GDPR projects for national and international brands.Management and control of project and area's budgets and KPIs.Definition and supervision of organizational procedures.
  • Fortop
    Project Manager
    Fortop Jan 2018 - Jan 2020
    Pisa, Italia
    Digital project manager for SEO, ADV, Analytics, Development, GDPR projects. Management and coordination of budget, resources, development times with a focus on specific project KPIs.
  • Nexi
    Head Of Project Management - Digital & Customer Experience Unit At Business Development Area
    Nexi Mar 2017 - Dec 2017
    Milano, Italia
  • Cartasi
    Business Develompent - Channel And Customer Experience Manager
    Cartasi Jul 2014 - Mar 2017
    Milano
    - Project management for digital projects using Waterfall and Agile methodology whit User Center Design Approach.- Human and economic resources administration for CartaSi’s digital properties.- Multichannel strategy management from requirements analysis to Customer Journey definition.- Budget definition and control.
  • Cartasi
    Marketing E-Commerce And Portal Specialist
    Cartasi May 2008 - Jul 2014
    Economic studies. Marketing analysis. Project Management in e/m-commerce and digital communication (B2C & B2B). ActivitesConstant monitoring of market developments for digital solutions (Web and Mobile).Marketing activities development for increasing online services and card not present business (e/m-commerce) and defining:• strategic and business plans,• user requirements, • architecture web and mobile user navigation, • usability, • user experience,• strategic partnerships. Monitoring compliance, time, costs and results of initiatives and activities. Updating pre-sales services and sales services delivered through online channels of CartaSi (corporate web and mobile site and dedicated portals – customers portal, merchants portal and banks portal).Maximization of CartaSi online services, monitoring the cost and relative safety.Studies and developments of digital communication campaigns.Relations with International Circuits (Visa and MasterCard) to monitor and analyze rules imposed for e-commerce compliance.Relationships with partners for joint services.Partners: Vodafone, TIM, Wind, H3G, MediastePremium, MediaShopping, ACI, Enel, UniEuro, Poste Italiane, Sky.
  • Ogilvy Interactive
    Web Project Manager
    Ogilvy Interactive Feb 2007 - May 2008
    Project Manager and Strategic Planner for digital communication projects (istitutional/corporate web sites, business web sites, e-commerce web sites, contest digital activities, intranet, digital campaigns). Activites- Clients relationships and management.- Digital strategies development of and relative budget useful for goals success: example: corporate web sites, e-commerce web sites, extranets, digital contests, adv campaigns (banner, SEM, SEO), multichannel projects (web+Mobile).- Staff and business coordination.- Monitoring time, costs, quality and results of projects. - Web analyses and relative SEO and web site optimisation activities.ClientsFMR, Exclu, Blockbuster, Fanta, Castrol, Iodosan, ASM Brescia, Sanpellegrino, Duracell, Numero Uno.AwardsMediastars award (http://www.mediastareditore.com) for Structural Design of the web site, developed for BP Castrol’s event. The project has concerned the first Italian reality web site.
  • Actionaid
    Campaign And Activism Officer
    Actionaid Mar 2005 - Feb 2007
    Management, organization and control of national activists.In charge of the management organization of activists formation.Events organisation: Annual National Activists Meeting, presence of ActionAid in the March for the peace, presence of ActionAid in the MTV Day, Meeting Activists Training and so on.
  • Ecrm Italia
    Account
    Ecrm Italia Sep 2003 - Mar 2005
    Planning, management and control of online activity and contest. Market analysis and competition studies.Database management marketing and behavioural analysis.ClientCoty-Rimmel, Dior, Salmoiraghi&Vigano, Geox.
  • Brand Portal
    Producer Assistant In Toobe
    Brand Portal Jul 2003 - Sep 2003
    Producer assistant in direct marketing, below the lines study of the coordinated image, planning of packaging, promotions in-store.ClientBanca Fineco, Lindt, Latte Candia.
  • Star Factory - Agenzia Di Pubbliche Relazioni E Ufficio Stampa
    Senior Account Assistant - Stage
    Star Factory - Agenzia Di Pubbliche Relazioni E Ufficio Stampa May 2003 - Jun 2003
    Support to agency accounts in field of fashion and beauty.ClientRocco Barocco, Evian, Kenzo, Caudalie.

Federica Rossi Skills

Digital Marketing E Commerce Digital Strategy Mobile Marketing Mobile Devices Marketing Online User Experience Social Media Marketing Strategy Online Marketing Marketing Digitale Seo Sem Marketing Strategy Online Advertising Product Marketing Direct Marketing Mobile Payments Strategic Partnerships Web Marketing

Federica Rossi Education Details

  • Politecnico Di Milano
    Marketing And Communication
  • Assist Accademy
    Assist Accademy
    Certificate
  • Icbpi
    Icbpi
    Leadership
  • Fba
    Fba
    Public Speaking
  • Visa
    Visa
    Mobile Payments
  • Mip-Politecnico Di Milano
    Mip-Politecnico Di Milano
    School Of Management: Mobile Commerce In Italy
  • Business International
    Business International
    Innovation
  • Business International
    Business International
    Enterprise 2.0 & Business Social Networking
  • Codd&Date Education
    Codd&Date Education
    Project Manager
  • Paolo Alto
    Paolo Alto
    Marketing
  • Iulm University
    Marketing And Communication
  • Talenti Group
    Talenti Group
    Management

Frequently Asked Questions about Federica Rossi

What company does Federica Rossi work for?

Federica Rossi works for Mentarossa® Comunicazione

What is Federica Rossi's role at the current company?

Federica Rossi's current role is Responsabile di produzione in Mentarossa, dove la creatività non passa inosservata.

What is Federica Rossi's email address?

Federica Rossi's email address is fe****@****tasi.it

What schools did Federica Rossi attend?

Federica Rossi attended Politecnico Di Milano, Assist Accademy, Icbpi, Fba, Visa, Mip-Politecnico Di Milano, Business International, Business International, Codd&date Education, Mip Politecnico Di Milano, Paolo Alto, Iulm University, Talenti Group.

What skills is Federica Rossi known for?

Federica Rossi has skills like Digital Marketing, E Commerce, Digital Strategy, Mobile Marketing, Mobile Devices, Marketing Online, User Experience, Social Media Marketing, Strategy, Online Marketing, Marketing Digitale, Seo.

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