Fei Liao Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

frog is a leading global creative consultancy. In this role, I collaborate with the Philips global team and lead design projects spanning various business sectors, including the e-commerce platform, consumer beauty product mobile app, education platform, and hospital monitoring system. What I excel at:• Facilitate collaboration and alignment with key stakeholders, leaders and other teams throughout the process while setting appropriate expectations along the way.• Drive user research initiatives and leverage insights to develop scalable design concepts and detailed solutions, delivering measurable value and impact.• Lead the end-to-end design process, from discovery research to problem framing, ideation, co-creation, prototyping, and user testing, into high-fidelity designs.

Bristol, United Kingdom

OVO Energy is a major energy technology company and supplier. Within the orgnisation I worked on several consumer-facing products and internal agent toolingMy responsibilities include:• Design and optimize tools that help consumers understand and take charge of their energy.• Design and build internal tooling that helps customer support agent perform their jobs more efficiently. • Create consistent journeys, interfaces, and interactions across different channel• Document design patterns and their rationales based on the research• Collaborate with other designers on research, usability testing, and service design• Coordinate design across multiple agile product teams

Bath, United Kingdom

As the lead senior designer of a multi-disciplined digital agency, I am responsible for the overall creative direction and hands-on production of deliverables through all stages of a project. Reporting to the creative director, I hold both a managerial position and a key design position in the business. Drawing on my extensive experience and comprehensive design skill set, I produce anything from creative conceptual ideas for project pitches to day-to-day design deliverables. I have responsibility for mentoring junior designers and overseeing projects from concept to final product. I work closely with the account team to manage project timelines, and liaise with stakeholders to optimise workflow processes. My design work has spanned a wide range of sectors including; wellbeing, corporate, NGO and publishing. Key clients include: Align Technology, Philips, Portman Dental Care, EthiopiAid.

Manchester, United Kingdom

JD Sports Fashion is a leading retailer of branded sportswear and fashion. I worked as a middle-weight designer in the e-commerce department. I was responsible for the online photographic art direction and production of a wide range of customer facing digital campaigns, including website and app updates, landing pages, emails, social media contents and in-store promotional graphics.

Manchester, United Kingdom

N Brown Group is a top 10 UK fashion online retailer, operating over 20 successful brands. Working closely with the offline design team, I was responsible for evolving the brand from a catalogue model into a digital-first format. I developed the weekly digital campaigns and style guides to make sure all projects were integrated across multiple media platforms.

The Shop Direct Group has 10.5 million registered customers. Working within the digital team, I was responsible for delivering creative solutions in response to briefs from the marketing team, including new campaign concepts and regular website updates.

Flannels Fashion Group are the biggest independent luxury fashion retailer in the UK. I was responsible for;• Working with the marketing team to develop design briefs and produce weekly e-newsletters and website updates. • Producing print adverts and working on various marketing materials.• Producing in-store display designs.

Master, Design

This course broadened and deepened my understanding of design practice and offered a space to engage with a diverse range of critical.

Ba, Commercial Design

This four-year degree provided a comprehensive education in technical skills and design thinking. In years 1 and 2 I focused upon.