Mathew Williams Email & Phone Number

London, Gb

London, England, United Kingdom

Cambridge, United Kingdom

Worked on inbound lead generation, creating and implementing a marketing strategy to generate leads for B2C Data Science Bootcamps and also B2B leads for Apprenticeships.Maintaining general digital marketing activities:- Owned the updating and optimisation of the WordPress (CMS) account. Including the creation of new pages, updating and optimising meta descriptions, and H1 tags.- SEO (Keyword Research, optimising page titles and meta-descriptions to rank on search)- Led multiple… Show more Worked on inbound lead generation, creating and implementing a marketing strategy to generate leads for B2C Data Science Bootcamps and also B2B leads for Apprenticeships.Maintaining general digital marketing activities:- Owned the updating and optimisation of the WordPress (CMS) account. Including the creation of new pages, updating and optimising meta descriptions, and H1 tags.- SEO (Keyword Research, optimising page titles and meta-descriptions to rank on search)- Led multiple PPC campaigns to generate leads for bootcamps, events, and BD, through a variety of channels (Google Ads, Facebook, LinkedIn, Quora).- Content Marketing (Create carefully curated content that's highly impactful and search engine optimised)- Led the Social Media channels (Curation and management of social posts across multiple platforms to drive engagement)- Email Marketing (Optimisation and using Hubspot to curate email workflows from top of the funnel through to the bottom)- Event Management: Ran two webinars, led from the lead generation of B2B leads through to follow up.- Created and designed marketing materials on Canva. Brochures, flyers, infographics, social media images and website images.Joined an Applied Data Analytics Bootcamp in November 2019. Learning Python programming, Pandas, API's, JSON, Web Scraping, SQL, Time Series, Data Processing and Data Visualisation Show less

Cambridge, United Kingdom

Main Responsibility: - Compiling weekly analytics from Google Analytics, Welcome Anywhere, and Design My Night. Taking data from this software and inputting the booking data, website traffic, and social media activity into a report.- Supported the launch of a new customer loyalty app to enhance and streamline the customer journey.- Formed new relations with social groups (e.g cycling clubs) for them to hold events at sites, through Meetup.- Generated weekly and monthly reports… Show more Main Responsibility: - Compiling weekly analytics from Google Analytics, Welcome Anywhere, and Design My Night. Taking data from this software and inputting the booking data, website traffic, and social media activity into a report.- Supported the launch of a new customer loyalty app to enhance and streamline the customer journey.- Formed new relations with social groups (e.g cycling clubs) for them to hold events at sites, through Meetup.- Generated weekly and monthly reports for management and the directors. - Owned the content management (menus and events) on WordPress- Designed a range of social media posts, especially for the opening of new sites. - Ran staff and management training in the sites on how to use the app, where many troubleshooting problems had to be dealt with efficiently. Show less

London, Cambridge

Marketing Assistant Intern with The City Pub Company.Responsibilities included:- Digital Marketing: Social Media Planning, Google Analytics, Basic Coding, App Support, Website Maintenance, Webpage Updates.- Training Staff: Training staff with the launch of a new mobile loyalty app, I was also included in on the App Support email, dealing with troubleshooting and FAQs.- Networking: Found new groups and leads to host functions in the sites.

Bachelor’S Degree, Marketing, 1St Class

Activities and Societies: Anglia Ruskin Men's Rugby Team - Active member in the Rugby Team, Ex Social Captain. Finished my studies.

Marketing

Activities and Societies: Rugby Team Tennis Team