Feifei Lu Email and Phone Number

FP&A for China and Middle East Including Saudi Arabia, United Arab Emirates and EgyptPricing: Partner with business team and provide financial advice on pricing of a new product based on gross margin and EBITDA target; Analyze and control the price discount for marketing campaigns.Financial Advice on Business Models and Commercial/Government Contracts: Set up financial models to analyze the profitability and scalability of new businesses and identify opportunity or risk; Deeply involved in enterprise deals and middle east government deals to control risk and provide financial margin analysis.Set up and control the internal management process: Standardize and train business team the internal management process, make sure the management process has been followed properly. Finance Model Building: communicate with global team members and build out global cashflow forecast model Financial Analysis: Provide insightful business suggestions based on key financial and operational performance result. Prepare monthly analysis on cash flow, marketing expense ROI, repurchase rate and full P&L analysis based on product lines;Annual Operating Plan and Monthly Rolling Forecast: Lead the full P&L annual operating plan, partner with business team to make sure the reasonableness of the plan.Budget control: Control budget by departments. Make sure the effectiveness of spending and expenditures in align with plan and forecast.Monthly Closing: Review the monthly closing package and insure the corrective of the package.

Annual Budget& Monthly rolling forecast: Work with Business department to set up annual budget, including volume, sales, cost and annual stimulation program, help to clarify strategic business plan, KPI and the cost effectiveness of the stimulation program.Monthly Analysis Report: Provide monthly analysis report to CFO and Business Head, analyze figures by product and by country, be able to make root cause analysis and dig out the business reason behind the figures in order to support business decision.Risk control and pricing:Figure out and prevent financial risk of contracts with service provider and customer; understand the pricing of the market and be able to check the reasonableness of pricing with service provider and help business department with the pricing strategy of customer.Business control process: Be familiar with the internal control process and train business department, be able to suggest improving process during daily operation.Monthly closing: Review the monthly closing package and insure the corrective and timeliness of the package.

Earned Grade “E” (exceed expectations) in 2 successive yearsForecast: Support controllers to prepare monthly rolling forecast, annual budget and 3 year strategic plan by collecting data from other departments, analyze variances between actual and forecastAnalysis: Analyze expenses by BLs and by categories, able to make root cause analysis about the variances between actual and forecastProject review: Responsible for quarterly project review, track and control the status of project WIP and CTCERP system: Support the new implementation of SAP systemReporting: Prepare monthly financial review package for management meeting. Prepare analytical reports including CFI aging analysis, OPI, and AR aging analysis.Closing: Handle monthly closing by tracking and controlling expenses by BL, identify and correct related issues and problems

Handle daily accounting bookings including AR, AP, revenue recognition, expenses and bank reconciliationMaintain and control customer credit ratingsHelp IT to implement new ERP system and train staffs about using the new system

Set up and implemented annual sales plan and monthly reporting system Analyze and provide process improvement to key account segment, designed and implemented policy to manage over 600 promotional personnel in subsidiaries all over China, successfully reducing the turnover rate of promotional personnel from 10% to 8%

Perform due diligence field work for clients.Use V lookup and Match in Excel to decrease the time consumed inventory taking, successfully reducing inventory taking time by 40%.Build positive communication links between firm and Hong Kong immigration office, which helped investigating a bankruptcy claimant’s financial position.