Feijun Tan Email & Phone Number

• Identify and define the objective of an assigned marketing research project; determine the best methods to use to meet those objectives• Research and compile data related to current product market, customer demographics and interest, and factors influencing product demand; analyze results to identify ways of maximizing sales and market penetration of current products

Greater Los Angeles Area

• Operate Guruin’s official Facebook Page, provide content service to users with the average content readership reaching over 40000, analyze feedback and propose optimization plans• Manage day-to-day affiliate marketing operations with partners/networks

Greater Los Angeles Area

• Conduct customer research and segment them into different groups, understand customers’ buying habits of lingerie and cosmetics products, measure customers’ reviews and satisfaction with company’s products• Prepare monthly in-depth marketing and sales analysis reports covering effectiveness and performance of each marketing campaign, identify areas where improvements can be implemented to increase the overall ROI• Monitor inventory turnover rate and manage timely replenishment of products for primary warehouse and retail stores, and make product distribution plans for different stores in different seasons

Los Angeles Metropolitan Area

• Research China-related breaking news and current events, write and translate the interview materials• Identify the keywords and execute the new strategies to optimize SEO for each article

Greater Los Angeles Area

• Pitched and researched story ideas on technology, reported cutting-edge products and start-ups, and the average content readership reached over 50000• Collected and analyzed users’ feedback to understand their preference and introduce new products

Greater Los Angeles Area

• Conducted social media analysis and gave optimization suggestions based on analysis report• Created online marketing campaigns with different goals, analyzing campaign performance and audience behavior • Developed routine reports analyzing competitors’ marketing campaign performance with a focus on social media

Greater Los Angeles Area

• Tracked marketing campaign performance and re-targeted customers for Live Nation tours • Planned and executed direct response programmatic campaigns across Display, Affinity and Look-A-Like• Analyzed the effectiveness of Programmatic advertising and provided optimization strategy to target audience more accurately

Greater Los Angeles Area

• Created engaging content for official Instagram and Facebook accounts using Adobe Photoshop• Provided marketing team with support to help execute live and online events

Greater Los Angeles Area

• Translated script-writing, casting and editing classes in real time between English and Chinese• Helped students with script breakdown and shooting coordination for their filming projects

Greater Los Angeles Area

• Pitched songs and coordinated response with international record labels, talents, publishers and producers• Tracked and analyzed data from company website to find potential song buyers and seek collaboration

Beijing, China

• Planned and executed offline marketing campaigns for ROLEX to raise brand influence• Developed routine reports summarizing and analyzing competitors’ marketing campaign performance• Pitched to various fashion magazines for promotion of events and stories on a daily basis

Jinan, China

• Communicated with market representatives to develop strategic partnerships for Qilu media properties• Organized and promoted strategic campaigns to raise public awareness of Qilu Evening News

Beijing City, China

• Managed Yinyuetai’s mobile app, editing content, managing subscribers, collecting and analyzing feedbacks to understand target audience and their needs• Updated the website’s database of daily news and music videos to maintain user activity