Fei Lu Email & Phone Number

Redmond, Washington, Us

Redmond, Washington, Us

Evaluate and create business models for client virtualization product offering including:- Identify market requirements and monitor market trends- Identify and create business/product requirements ( example : Windows 7 use rights, Windows VECD licenses, etc) - evaluate and acquire technologies for product offerings ( example: acquisition of Kidaro and create Microsoft Enterprise Desktop Virtualization offering)- create windows licensing models for these products-Windows 7 sku feature planningProduct manager for Windows 7 Windows XP Mode - identify product/market requrirements and feature roadmap- create licensing and business revenue model - manage product development and release cycle- create and develop PR and marketing plan- create and execute product release and launch planProduct manager for Microsoft VDI (Virtual Desktop Infrastructure)-prioritize feature requirements for development based on market usage model and future trend-create product offering such as licensing models and pricing model-develop market collaterals and promote Microsoft VDI offering-Deliver Industry event presentations and training

Santa Clara, California, Us

Digital Enterprise Group (DEG) Cross Architecture and Strategic Business Planning– Primary Market Research and Analysis -Lead and manage cross-organization teams (product marketing, platform planners, and architects) to identify research requirements for user needs finding, product concept testing, product deployment, and technology adoption tracking -Design and develop survey screeners and questionnaires -Develop primary research vendor RFP requirements -Conduct focus groups and interview users and customers -Conduct in-depth analysis of survey data, including factor analysis, conjoint analysis, and significance tests -Recommend product features requirements and strategy for enterprise server product lines 3-7 years out -Prioritize and establish annual primary research plan

Santa Clara, California, Us

Server Market Intelligence Gathering and Chair of Enterprise Product Strategic Document (PSD) -Identify key market trends and conduct industry impact analysis -Gather market intelligence on enterprise product requirements -Facilitate development of PSD which identifies Intel’s investment requirements for product features and technologies for the next 3-5 years -Direct PSD process output to Product Line Business Planning (PLBP) activitiesServer Market Research Planning and Research Vendor Relationship Management -Lead and manage cross-organization team to identify market research requirements, priorities, and establish annual plan -Organize bi-annual industry analyst day at Intel -Manage server market research budget (~ $2 million) -Establish and manage relationships with 20+ market research vendors -Assess vendor capability and establish account relationship strategy

Santa Clara, California, Us

SSG Market Research and Analysis for Independent ISV Accounts Engagement -Lead cross-organizational marketing teams to analyze market leaders in vertical software segments. Identify key strategic ISVs, academic or government agencies or user communities for Intel Architecture (IA) ecosystem enablement to accelerate sales of Xeon and Itanium family products -Lead cross-functional product development teams to develop account engagement approach for the strategic ISVs. Managed ISV account engagements and investment negotiations Fellow Traveler Alliances and Relationship Management for High Performance Computing (HPC) Ecosystem Enablement -Identify, negotiate and establish joint software enabling plans to accelerate Intel Architecture (IA) sales with fellow travelers (HP, SGI, Fujitsu, etc.) in HPC markets -Chaired weekly, monthly and quarterly collaboration meetings to align objectives, update status, resolve issues and identify sales or enabling opportunities

Worldwide, Oo

Strategic Marketing at a High-Tech Equipment Manufacturer -Evaluated go-to-market strategy. Analyzed product features and marketing strategies of the competitors, researched factors that influenced customer decision-making, and recommended alternate product positioning and go-to-market approaches -Developed marketing, and branding strategy. The scope included competitive analysis, assessment of differentiating features, creation of a service-offering plan, and development of partnerships and alliancesBusiness Requirements Gathering and Process Design at Competitive Local Exchange Carriers in US and Europe -Defined detailed business requirements in the areas of ordering, provisioning, mediation & billing, customer care, trouble management, security management, sales & commission, and infrastructure management and monitoring -Led the development of business requirements in the areas of provisioning, mediation & billing, and trouble management

Mba, Business Administration

Ba, Economics

Education record

Education record