Richard Fekete Email & Phone Number

Budapest, Hungary

Main roles:- Planning, organizing and executing the launch and expansion of quick commerce/e-commerceservice in Hungary-Planning and executing marketing and business strategy of quick commerce-Planning and implementing 360 marketing campaigns (ATL & BTL)-CRM planning and participation of the setup (Braze), monitoring the CRM flows- Participating in online marketing campaign setups - performance marketing (paid social, Universal app campaign (UAC), SEO and ASO optimization, PPC, SEM, Display, Youtube etc) for reach and remarketing, monitoring and evaluation of the campaigns- Planning online marketing campaigns related to quick commerce: content marketing, social,webpage search engine optimization, etc.- Planning, Monitoring and reporting application usage and effectiveness- Leading a team of 2 junior colleagues- Cross-sell strategy planning (from food to quick commerce)- Project management for mobile app development and web frontend development (UX)- Keeping contact with the developers and other agencies

Tatabánya, Komárom-Esztergom, Hungary

Main roles:- Co-leader of the Customer Service Department: planning strategy, leading, organizing and monitoring the customer service team (agents, back office, call center, etc.) - Planning, organizing and executing customer communication (online (webpage, social media, etc.) and offline) Strategy - Working with SAP (SAP IS-U): making reports, developments, preparing user manuals- Data provision for internal and external partners- Handling customer complaints- Working with Avaya CCaaS- Participation in projects regarding Customer Data Security

Hungary

- Participating in mobile application development (Personal Finance Managemet app)- Preparing documentation how to use the application- Planning, Monitoring and reporting application usage and effectiveness- Planning long term mobile application strategy- Customer service support and education- Planning online marketing campaings related to the mobile application- Participating in cross-functional projects with other departments- Cross sell strategy planning- CRM planning and setup (Salesforce Marketing Cloud)- Keeping contact with the developers and other agencies- Project management tasks related to the application development and maintenance

Planning, managing, implementing and monitoring marketing campaigns, planning and monitoring the budgetPlanning and implementing ATL campaigns: TV, Online, Radio, Press etc.o planning and implementing online campaign for Game of Thrones S07 in cooperation with HBO (HBO GO+ Telenor MyTV cooperation)o planning and coordinating programmatic digital marketing campaigns with media agenciesPlanning and implementing BTL campaigns: POS tools, owned store communication, etc.Planning and implementing ATL and BTL campaigns for B2B segment as wellManager of communication in digital transformation projectsParticipating in service and application designResponsible for the activities in the FMCG stores, sales support: POS displays, packaging, flyers, hostess promotions, billboard, print Participating in cross-functional projects with other departmentsParticipating in market research (advertising research, concept testing, brand image, etc.)Participating in the redesigning of own stores and franchise shopsCooperating and keeping contact with the creative-, media- and other agencies

Hungary

Taking part in the planning and implementation of brand strategies: ATL activity planning and organizing: TV campaign, Billboard, Print, SponsoringPlanning sales support equipment: POS displays, Flags, Catalogues, Color cards, etc.Planning and implementing market research, sales forecast, sales analysisApplication concept and structure designing for touch screens, mobiles and webWebpage maintenance and developmentDesigning and planning of packaging Keeping contact with the sales agentsKeep contact with creative and other agencies, departmentsWriting entries for marketing competitions (e.g. Effie)

Budapest

Supporting the work of the Marketing Manager and Trade Marketing Managers: ATL, BTL activities (brands: Energizer, Wilkinson, Hawaiian Tropic - print, online, sponsoring, event) Plan, organize and monitor our promotion campaigns, mainly POS and other creative marketing support for household and cosmetics range Trade marketing tasks: displays, POS, take part in coordination of trade promotions Market-, brand- and competitor analysis (e.g. Dunnhumby) Sales forecast, Sales support Support the Designing and Planning of Packaging projectsCoordination of own projects: sales on internet, price mappings, market research (new segments, planogram)Keep contact with other agencies, departments (organizing sales meetings)

Master Of Arts (Ma), International Business

Bachelor Of Arts (Ba), Commerce And Marketing In English

Education record