Felicity Thomlinson Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

- Oversee sales, marketing & partnership growth strategy locally and globally- Take new ed-tech products to global market, create and implement Go To Market Strategy and establish product market fit- Create robust teams, governance, systems and processes around new products so they can easily scale globally- Create marketing and sales campaigns to introduce the new products and allow cross-sell within teams- Stakeholder management- Quality assurance- Member of the Executive Leadership team

Global

- Member of Executive team- Responsible for Go To Market Strategy and execution- Implemented Account Based Marketing framework- Implemented and scaled a Sales Development pod to increase lead generation at a lower acquisition cost- Optimized digital marketing from strategy to execution, managing marketing campaigns though customer lifecycle with focus on analytics and ideal customer profiles- Oversee content strategy and web page optimization - Planned and implemented single view of customer business transformation including CRM consolidation, systems and process improvement- Managed brand marketing - Advise product development team on UX improvements across site and learning platform- Completed an SEO audit and introduced an SEO process for improving organic traffic- Build strategic partnerships with Governments, Associations and Key Accounts.- Worked with the CFO and CEO to develop investor decks where we have successfully raised Series A funding from private investors. Currently in Series B funding rounds- Monthly reporting on CAC, lead acquisition channels, conversion metrics- Think outside the box and develop improved ways of working, developing the product and the wider team

Melbourne, Victoria, Australia

- Member of Executive team- Responsible for achieving 372% Growth in 2020, overachieving on user growth and revenue targets for Typsy. - Over-exceeded on personal sales targets YOY, increasing MRR and ACV significantly. - My role ensures a tight-knit cross-functional team excel to provide business results and exceptional success, ensuring a great customer experience across every interaction our customers have with us. - Marketing, Business Development and Customer Success are the functions I oversee to ensure great alignment of a cohesive team to produce exceptional outcomes for customers.- Launch Typsy in new markets globally. Responsible for Go To Market strategy, establishing product market fit and plan for scaling within each market. - Build strategic partnerships with Governments, Associations and Key Accounts.- Competitor analysis to remain ahead of the market.- Draw on skills from cross functional team members to support growth and customer success.- Manage marketing campaigns though customer lifecycle with focus on analytics. - Support the growth of the wider team.- Maintain a strong, vibrant, energetic, optimistic Typsy culture.Typsy is a leading provider of online hospitality training to companies globally. We have almost 900 video lessons, on a purpose-built platform great for online learning for staff in hospitality venues and schools globally. Typsy enhances the skills of current employees and is used for blended learning or in flipped classrooms in hospitality schools. It is a pleasure to work with global companies so they can support their employees with online learning. Our clients worldwide include Radisson Hotel Group, Wyndham Hotels and Resorts, Hyatt Hotels, Melia Hotels, Outrigger, EHL, FIU and many more. With new content and feature releases constantly, there is no better way to train and upskill staff as efficiently and effectively. Felicity Thomlinson - Typsy Profile -https://www.typsy.com/about

Armadale, Melbourne

Typsy is an incredibly exciting company to work for. A leader in online hospitality training, we have over 1000 video lessons, perfect for onboarding staff in hospitality venues globally, enhancing the skills of current employees and for use as blended learning or flipped classrooms in hospitality schools. - Set go-to-market strategy and launched and sold Typsy in new and existing markets globally.- Created and implemented marketing plans including digital marketing and offline campaigns. - Pitch decks for investment rounds (To date in 2021 have secured over 15 million from investors).- Managed an incubator hub where new innovations for the business are initiated, tried and tested before release to the larger Typsy team or client base.- Worked through Product, Content and Marketing roadmap to support development direction and content offering and promote it.- Found and managed strategic partnerships.- Competitor analysis to remain ahead of the market.- Draw on skills from cross functional team members to support new innovations.- Support the growth of the wider team.- Maintain a strong, vibrant, energetic, optimistic Typsy culture.

Melbourne, Australia

* Member of Executive Leadership Team.* Responsible for group strategy and execution to shape future direction of the company. * Group innovation and implementation planning.* Creating and maintaining strategic partnerships in the hospitality industry.* General Management of day to day operations, ensuring alignment with future growth.* Set up systems and processes for all team functions. (Sales, Marketing, Product). * Overseeing Product Development of the Typsy online training and scheduling platform for the hospitality industry. * Ensuring growth aligns with current financial analysis and forecasting.* Analysis of ROI and forecasting growth opportunities accordingly.* Setting sales strategy and plans for team growth in the Academic Hospitality space and Corporate Hotel group space.* Overseeing HR function, ensuring people and culture are very Typsy!* Prioritisation of content strategy and course development to align with growth and innovation plans.* Develop, plan and execute business strategy in line with company vision.* Create and support all Department Heads with implementing business strategy, planning and execution.* Ensure business alignment on vision, strategy and goals.* Initiate and develop strategic partnerships.* Special Projects.

Melbourne, Victoria, Australia

In addition to my full time role at Typsy, I hold a position as a Non Executive Director for Education Services Australia (ESA) which is a national not-for-profit company owned by the state, territory and Australian Government education ministers. It operates as a sustainable education service provider working collaboratively in the interests of all Australian education jurisdictions to provide technology-based services for education, including:• the development, sharing and deployment of nationally-owned technical data and assessment systems (Including NAPLAN, My Skills and Schools Catalogue Information Service (SCIS), ELLA, NSIP, Scootle, Safer Technologies 4 Schools);• digital teaching and learning resources, tools and services.• information and communications technology services;I support governance around the cost-efficient products and services ESA provide which are often created in response to the changing needs of the education and training sector and emerging technologies.I have a deep understanding of building and scaling AI, digital and SaaS companies & products locally and globally, plus hands-on understanding of on-the-job workforce skills training and development, allowing a diverse perspective.

Sandringham

• Director on Board of Sandringham Community Bank Branch of Bendigo Bank• Chair of Community Engagement CommitteeKey project:Liaised with Alfred Health and Sandringham Hospital to work through the commercial arrangement to secure Naming Rights for the proposed construction of the Sandringham Community Bank Day Procedure Centre. The Bank has contributed $500,000 to the proposed project.Key requirements:* Strategic planning * Community Engagement* Approval of Grant and sponsorship funding* Created and implemented marketing social media and digital communications strategy* Community Engagement through Art Program within branch* Community Engagement through strategic planning of community events* Public speaking at community events* Facilitate learning and development sessions for lending sales team * Stakeholder engagement* Board Director

Melbourne, Australia

Programme Manager - Digital Product* Programme Manager with one of the fastest growing organisations in Australia during its startup phase* Managed Pre-Spring Programme of Work for Crownbet and Crown Resort partnership for all web and mobile product teams * Manage Programme of Work for partnership projects including AFL, NRL, Tennis Australia and Cricket Australia* Communicate the purpose and status of all projects in the Programme of Works to executives * Utilise understanding of projects to support project-level activity to ensure Programme of Works meets business goals and priorities * Project Steering Committee responsibilities* Translate business objectives to deliver by efficiently using resources and technologies* Create assessment framework for performance metrics* Deliver programme plans and schedules developed to the required level of detail, including all interfaces, dependencies and drivers towards other projects* Create tools to enhance transparency, collaboration and communication between project teams* Identify and manage key influences on work streams such as risks, issues, incoming/outgoing dependencies, scope changes and change requests * Track and maintain the programme schedule to reflect baseline and actual outcomes* Report all program issues and risks and develop appropriate mitigation and controls to manage them* Effective delivery of specified programs and products on-time, with quality, and in alignment with business expectations* Manage complex projects across all phases of the product development lifecycle in an agile environment, from project initiation through to deployment* Work with multiple stakeholders to collect, assemble, prioritize and address business and key requirements* Build strong working relationships across all levels in a complex fast moving environment* Proficient in AHA! , Confluence, Jira, Microsoft Project, Visio, Excel, Agile* Utilise one of the most sophisticated online platforms in its class

Major Projects : * Project Managed the Credit card startup phase for sales and operations* Project Managed the Broadband startup phase for sales and operations* Created & implemented new innovations for Cross Sell Opportunities resulting in an increase in referral volume .....Key achievements:• Role required strong skills in stakeholder engagement, strategy, planning, customer engagement, change management, project management, marketing and implementation• Change management of 700+ consultants increasing average referrals per day from 1.6 – 2.6 over 6 months• Live Transfer resulting in increased conversion of 8%• Digital marketing communication strategy created and implemented• Implemented induction program for Cross Sell resulting in new starters average referrals <1, now 3.6 in first 2 months• Managing key stakeholder expectations• Introduced quality reports & process for following up poor performers• Refined commission schemes to motivate consultants, drive revenue & volume• Integrated cross sell process into sales methodology• Launched telephony cross sell messaging across all business units • Managing relationships with all key stakeholders including web developers, data mining, sales & operations, legal, compliance & partners• Forecasting, development & operational implementation of marketing campaign which increased leads by 30% & revenue by 12% from trajectory. • Utilised Agile Methodologies• Managed Sales & Operations of multiple teams of temp consultants who joined the business to fulfill business needs in June 2014. All teams exceeded sales targets.* Utilised Geotribes segmentation to create successful dialler campaigns.* Worked with workforce planner to implement new processes for Inbound Call Centre Teams leading to more streamlined operations & improved floor coverage, lead consumption & conversion.

• Analysis of sales consultant development, particularly post the initial onboarding phase• Created learning & development strategy for sales teams across multiple verticals and framework for new consultants and facilitated learning and development workshops• Set benchmarks & performance management criteria for new consultants based on historical averages• Daily Sales and Operations reporting • Provided business with more transparency across speed to competency & return on investment

• Key member of the Home Loans startup phase, especially sales & operational development• Developed and initiated strategic changes to the business model to create greater transparency & increase settlement conversion• Created procedures, processes and roadmaps for Home Loan Consultants, Mobile Consultants & settlement staff• Created and facilitated learning and development program & mentor program for new staff• Worked with product management team, project managing the development of the home loans pages to improve page visits• Worked with Marketing team to create campaigns that would connect with customers.• Managed key relationships, learning & development workshops from lending partners through AFG• Role required skills in stakeholder engagement, strategy, planning, customer engagement, change management, project management and implementation.

Melbourne, Victoria, Australia

Iggle and Boo, started as a little side project when I was on maternity leave. It became a successful venture which captured the attention of many and we successfully grew the range of funky children's clothing over 3 years.Responsibilities included all design, supply chain management, sales and marketing.https://iggleandboo.wordpress.com/

South Melbourne

• Managed the product development and marketing for launch of financial technology for a commercial loan startup (a digital loan auction site)• Created product roadmaps, wireframes and scripting for site• Created learning and development guides for all lending partners• Wrote & implemented online marketing campaigns through Vision 6

South Melbourne

• Managed the startup of a Home Loans Department in conjunction with the launch of a property sales business.....• Managed marketing, sales and finance teams• Interviewed aggregators and completed due diligence and contract negotiation• Implemented business requirements including licenses, accreditations & training for directors & staff• Facilitated learning and development workshops for home loan consultants, sales consultants & settlement staff• Regular reporting to CEO• Stakeholder engagement• Customer engagement• Change management• Project management

Melbourne, Australia

• 3 month contract position to manage settlements for customers of Westpoint Finance Pty Ltd

South Melbourne

• Managed sales and finance teams• Created systems & processes for consistency of all Finance, Sales, Property & Settlement staff• Internal stakeholder engagement, managing & workforce training & development for home loan consultants, sales consultants & settlement staff• External stakeholder engagement with BDMs on lending panel

Fitzroy

• Worked at various hospitals in Australia & UK, either full time or as extra side role to other full time employment.• Key areas of expertise included trauma plastics, cardiothoracic, general surgical & palliative care.

Certification, Prince2

Certification, Agile Project Management

Diploma In Financial Services

Certificate Iii In Financial Services

Certificate Iii In Small Business Management

Certificate Iii In Visual Merchandising

Won Student Incentive Award

Bachelor Of Nursing, Nursing