Felicity Harding Email & Phone Number

Australia

Surry Hills, New South Wales, Au

Leading the teams that make Canva the home for every brand. Director level role.Own the vision, strategy, customer experience and revenue results for the Group's portfolio of products. The group plays an important role in delivering ROI for small business and enterprise customers.Lead up to 7 cross-functional teams, made up of 60+ PMs, engineers, designers, marketers and data analysts, and rally to deliver our crazy-big goals.Define the group structure and ensure each team is set-up for success with the right people, projects and organisational support. With a track record of delivering successful, innovative and scalable products, teams in the group have launched:- Canva websites- Magic Write and Brand Voice using AI to create quality copy faster- Brand Hub to easily design, organize, and share the assets needed to create on-brand content- design insights to close the loop on performance- Magic Switch to resize and transform designs in a couple of clicks using AI and ML- bulk create to scale one design to hundreds of iterations in one click- data autofill to automate personalised sales pitches and proposalsIn addition, I:- led the product strategy for Canva Pro subscription- the end-to-end marketing tool of choice for small to medium businesses everywhere. - am a member of the Division (Supergroup) Leadership team.- am a member of the cross line of business subscription revenue working group.

Surry Hills, New South Wales, Au

Sydney, Nsw, Au

ASX: RDYLed the product function for the Workforce Solutions Division. Drove transformation and scale across the portfolio of products to achieve product-market fit with mid-market and unique value with more complex industries. SLT member, contributing to the broader Workforce Solutions business strategy. Included:- strategy presentations to the board- participation in acquisition due diligence.Defined the long-term portfolio product vision and strategy, including investment in mobile and Employee Self Service tools.Optimised people & resource allocation to deliver growth. Led and developed the product management team across Australia and New Zealand.

Amsterdam, Netherlands, Nl

Defined the group product strategy, product marketing resource allocation and ways of working.Led the team to develop commercial product strategies to drive upgrades and reduce cancellations. Uniquely, teams in the group straddled both B2B and B2C sides of the marketplace.Coached the team to develop and execute global go-to-market strategies for adoption and high growth.Product marketing hiring, team management and coaching.Budget management and reporting.Department functional leadership.

Amsterdam, Netherlands, Nl

NASDAQ: BKNGRelocated to Amsterdam by one of the largest ecommerce companies in the world; renowned for a data driven, experimentation approach to product-led growth.Group (pillar) leadership team.Led customer marketing for company-wide portfolio topic.Led the commercial strategy for multiple autonomous, full-stack teams. Identified and sized market opportunities. Delivered insights that improved the customer journey, and informed the product strategy and roadmap. Ensured operational readiness, validated value propositions and global go-to-market strategies to achieve growth objectives. Enabled ~3,000 sales team members.Product marketing hiring and coaching.Budget management and reporting.Divisional award winner.

Richmond, Victoria, Au

ASX: REA. 60% News Corp owned.#16 LinkedIn Top Companies 2017Digital marketplace for real estate.Created the go-to-market (GTM) program & grew sales capability in the acquired Asia business. Launched new digital products and pricing, and successfully transitioned customers from sunset products across 4 countries, 5 brands and 3 lines of business.Created and delivered a sales training program to lift sales capability across the region.

Cremorne, Victoria, Au

Private equity to IPO. Online accounting and payroll solutions for small and medium businesses.Led the divisional product marketing team, and developed GTM processes connecting products to customers.Owned the positioning, messaging framework and marketing strategy for the SME product portfolio and key acquisition campaigns. Launched and sunset multiple products through the company’s digital transformation, including new payroll and superannuation payment solutions to support compliance changes. Delivered data and insights that informed the roadmap, improved funnel performance and delivered product-led growth: trial growth, subscription conversion, increasing usage and customer satisfaction that improved retention.Led product platform work stream, reporting into executive steering committee. Launched and led the customer advocacy program, including content strategy. Budget management.Sales education and enablement to acquire new partners and increase sales in existing accounts.Divisional award winner.

Melbourne, Au

First construction technology unicornConstruction collaboration platform. Enterprise sales & ABM.Commercial Manager - ANZ Product (Oct '12 to May '13)First monetisation of user network. Leveraged SDR resources to validate then scale the opportunity. Product Marketing Manager - Global (Sept '10 to Sept '12)Positioning, messaging and content for global marketing campaigns across multiple verticals.Sales enablement and compelling sales tools to increase pipeline and velocity with new customers, as well as increase sales and retention with existing accounts. Influence product strategy.

Burbank, Ca, Us

Category management, consumer advertising and PR to drive product awareness and retail demand. Local lead for digital movie distribution agreements, release and pricing strategy. Represented the company in two industry groups. Managed one intern. P&L ownership.Global divisional award winner for innovative retail strategy.

Detroit, Michigan, Us

Managed and developed the brand’s CRM activities (acquisition and retention).Managed digital marketing strategy and acquisition campaigns. Managed the Saab Customer Assistance Call Centre and one direct report.Promoted into the luxury brand team from eBusiness Coordinator, Holden.

Mba

Ma, Virtual Communication

Ba, Professional Writing & Editing