I build and manage strategies that optimize Google Search content ranking. Focusing on the Brazilian audience, I identify behaviours and conduct content to best inform the user while helping the page reach better results. For this, I coordinate a reporters team, producing content following well-defined guidelines. I use SEO, competition analysis, localization, and team management knowledge to carry out the tasks.

I produced daily articles for Buzzfeed Brazil, resulting in publications with tens of thousands of unique visitors. Between interviews, tweet curation, and - of course - quizzes, I wrote about important topics (such as politics) with didactics, and mainly highlighted and mapped trends in Brazilian behaviour.

I am the creator and author of Sexting, a weekly column on the largest Portuguese-speaking portal in the world. There I discuss and bring news related to Sex, Science, and Technology. With accessible and didactic language and SEO techniques, the texts reach audiences that have already exceeded 300 thousand visitors in a single post.

I wrote articles for "Tilt", the tech editorial team of the largest Portuguese-language portal in the world. Always with SEO techniques, I was responsible for breaking news articles, interviews, and interactive infographics. My objective always was to make complicated topics clear.

I worked on planning and organizing "Jornada Galápagos", a free 10-day training (supported by Google, LinkedIn, Twitter, and Amazon) for 30 young journalists (selected from 3686 applicants) from 14 different states. They had classes and lectures with historical names in Brazilian journalism, such as Caco Barcellos, Drauzio Varella, and Elio Gaspari. Participants were also exempt from costs with accommodation, transport, and food, thanks to partnerships carried out by the organization. In addition, as a founding member, I was an active figure in the development of the brand's ideals: a journalism startup focused on education, diversity, and regionalism. At the heart of the company is also the development of technologies that allow professionals around Brazil to tell their stories without depending on large media centers. The first product to be implemented is gStack, a Brazilian newsletter publisher.

I edited the "Playlist" cultural section of the country's main science magazine. In it, I was responsible for coordinating and producing infographics, interviews, and articles.I came up with the original idea, and co-wrote and co-directed the successful series "2 Minutes to Understand". With more than 12 million views, the production was a finalist for awards such as Vladmir Herzog 2017, SND (the main design award on the planet), and winner of the Abril 2017 Award. Its main objective is to bring didactics to subjects relevant to the population.For both the website and the print edition, I developed in-depth texts on pop culture, science, and behavior, resulting in reports that reached milestones such as 500,000 readings in a single report.I refined and produced interactive and static digital infographics for print. Involved in the entire process, from building databases to designing, the visualizations reached hundreds of thousands of people.

I co-developed the concept, pillars, and strategies of Elástica: a portal aimed at young Brazilians to read about culture and behavior. Within 6 months the site reached 800,000 unique users per month.On the website, I was responsible for editing the section on sexuality. Producing long reports, and videos, editing reporters' texts, in addition to writing lists and quizzes.I also worked in the maintenance of the brand's Social Networks (Facebook, Twitter, Instagram, Snapchat, and Youtube).

I was selected in one of the most disputed trainee processes in Brazilian communication. In training, I produced reports, and presentations and was edited by some of the most renowned journalists in the country.

As an intern for the lifestyle section of the second largest weekly magazine in the country, I produced more than 20 articles for the printed version of the publication. In the newsroom, he was responsible for recognizing trends that had not yet been discovered by the mainstream media, pointing out interesting initiatives in the third sector, and developing national and international interviews.

I checked information directly from the source and wrote newsletters for the largest radio group in Latin America.