Felipe Llano Perdomo Email & Phone Number

Bogotá, Bogota, Co

Colombia

• In charge of the design and implementation of the full funnel digital marketing strategy positioning of the brand in the complete states of campaigns. • Structuring and optimizing the budget of campaigns aimed at increasing awareness and sales.• I made the proper selection of traditional and digital media to increase the reach of the company's marketing and awareness strategy. In addition, I performed the monitoring and control of these campaigns to comply with the tracking indicators. • Follow-up on the performance of the digital advertising implemented, starting with the awereness channels and ending with the performance channels.• I implemented the localized Latin American PR strategy for Colombia, achieving a strategic alliance with journalists and media.Achievements• Significant increase of the BAS (Brand awareness survey) in the company's categories by +5%.• Reduced digital and traditional advertising costs by closing year-type negotiations for each medium, achieving discounts between 40% and 60% and increased profits for campaigns.• Thanks to the full funnel digital strategy, we achieved an ROAS of +7 points within the digital channels used for brand awareness.

Colombia

• Structuring and management of paid digital advertising channels such as display and social media, optimizing the budget and positioning the brand in search engines through an integrated SEO and SEM strategy.• I carried out the PR strategy in alliance with the movie studios for the launches and generated all the content that was amplified through the media.• I executed the strategic planning of digital communication according to the targets of the brand and in search of the proposed positioning objectives.• I Managed of the digital community’s strategy and community management (Facebook, Twitter, Instagram) of Cinemark at the national level.• Designed of influencer marketing strategies for ongoing campaigns.Achievements• I unified the omnichannel strategy, creating a flow of audiences and content, impacted through Digital ads, ATL, CRM, social media, PR and Influencers.• Increased brand awareness in the movie theater category by +7% in the multiple regions where the brand was present.• Generation of ROAS by +10 points, through an integrated digital strategy at each point of the conversion funnel.

Bogotá

• I developed, administrated and implemented the digital strategies for different clients such as Avianca, HP Colombia, Bacardí, El Corral, Pepsi, among others.• I presented and executed the new digital communication proposals around the campaigns and products of the assigned accounts.• I designed influencer marketing strategies for certain campaigns and activations in relation to the group's clients.

Community Management Análisis de contenidos digitalesDesarrollo de contenidos digitales Monitoreo de cuentas digitalesFotografía Creación de piezas gráficas Creación de informes para clientes Free Press Creación, edición y dirección - piezas audiovisualesRedacción de comunicados de prensa