Personal Project. More Soon.

// Technical leadership in the FF Global Creative Studio development of the team identity by conducting a brand sprint process, contributing to the overall workflow process discussion, and bringing the marketing point of view across that journey.// Established relationship and a working flow between the global creative team and both esports and marketing campaign global teams, sharing frameworks and knowledge about campaign structuration, creative process, and assets production inside marketing projects.// Was responsible for structuring marketing dynamics and hiring a marketing team inside the FF Global Creative Studio. Have implemented a methodology to support Global Campaign and Esports teams in developing creative message structure and producing outstanding and supportive assets for their projects, including creative briefings, brand guides, and social media content for in-game events, esports world series, and new characters launch.//Across all projects, I was responsible for the creative and production process of many assets focused on creating a great consumer experience for the FF players, including animations, premiere shoes, brand guidelines, illustrations, and many others, and always working with triple-A vendors in the creative industry.// Contributed to the creative teams bringing consumer, cultural, and platform insights into the creative process focusing on developing creative asses (as animations - visuals and script structures - character backgrounds, and others) adherents with FF audiences.// Along 2021, participated in 3 of the top 5 most important FF global projects in terms of revenue, in-game engagement, and esports streaming, being the creative project owner in one of those projects.This was an in-game event with a new character focused on bringing diversity to the game.// Also, at the end of this year, I was evaluated with the highest level of personal performance and business impact in Global Garena's internal review.

Leader of acquisition and monetization marketing, implementing OSEP methodology as a mindset for all marketing teams, helping to improve the integration across CRM, PR, Brand, Content, and Media activations.// Growth team restructuring to a business centered mindset, developing scope, process, and profiles. Hired a 5 person team and implemented the ideas and processes.// Martech Project: Structured a project to lead the performance marketing to the highest level in terms of media buying intelligence, data-intelligence, and optimization of results. We had implemented Google Marketing Platform tools, SEO, and a learning agenda focused on test hypotheses based on behavioral economics concepts.// User Acquisition for Engagement: Developed an integrated consumer journey to promote a high-level integration in all touchpoints considering the acquisition, engagement, and monetization of the app that acquired users 30% more engaged// User Acquisition for Monetization: Developed and implemented a performance strategy focused on attracting new users inside of the conversion journey, reducing 3x the cost and 4x conversion window.// App Users Monetization: Developed and implemented a performance strategy focused on re-engaging and convert the user base in order to improve revenue volume and ROI/LTV, achieving a 270% ROAS along 6 months.// Owned Platforms Management: Management of the content development process in owned platforms focused on offering financial products and convert in-app, site, and app stores.

Leader of strategic planning of communication campaigns and brand expansion for the biggest Brazilian credit and debit card corporation.Acting as the manager of strategic planning, consumer experience, and social media scopes to increase brand awareness and achieve business KPIs in a high-competitive market with two consolidated leaders (Visa and Mastercard).// Campaign Optimization: Applied Strategic thinking to optimize the promotional pilar and leverage the brand campaign performance.// Social Relevance: Development of a rational and modus operand of a content strategy in social media focused on improving brand relevance.// Brand Launch: Developed a plan to launch a new brand in social media.// Customer Experience: Structured and implemented a process of customer experience. Have hired and managed a specialized company for the operational process.

The leader of the strategic pillar of the accounts group in the agency, responsible to plan and manage the brand knowledge to impact business growth. Responsible to adapt methodologies to improve the strategic planning deliveries and define/support the marketing objective of the client and develop the best business structure and methodology to support the brand in the journey until the objectives. In this time worked in:// Brand Strategic Planning: Support and development of clients strategic planning along the years to achieve their communications/marketing objectives// Brand Ecosystem Activation: Management of the brands' ecosystem considering Owned, Shared, Earned, and Paid channels methodologies in multiple objectives as branding, awareness, acquisition, conversion, engagement, and others.// Media Buying and Performance Optimization: Planning and optimization of media buying strategies and performance optimization.