Felipe L. Email & Phone Number

San Francisco, California, United States

• Head of FP&A and Strategic planning reporting directly into the CFO
• Manage the overall Company financial model for all markets and channels (P&L Revenue and Expenses, Balance Sheet, Cash Flow)
• Strategic planning responsibilities focus on customer file health, marketing strategy, operating model, and long range planning
• Responsible for Board updates and Financial Management Reporting
• Provide decision-support to business partners across the company on key financial and operational topics through data analysis and business understanding

San Francisco Bay Area

• Responsible for end-to-end sales and inventory budgeting, forecasting, and LRP for North America, Europe, and Japan with Gross Revenue +$1B across brick-and-mortar and online
• Collaborate closely with the internal marketing team to assess marketing effectiveness across multiple channels using last click and incremental analysis. Responsibilities encompass budgeting, proxy validation, KPI.
• Develop strategies that maximize our inventory yield through pricing, receipt management, commercial event planning, pack and hold, and end of life planning
• Partner with senior executives to create and execute a strategic commercial calendar, leveraging financial modeling to achieve budget and forecast objectives
• Focused on integrating a customer filter into our planning process

New York, United States

• End-to-end business owner of Gap Specialty Men’s Japan representing 33% of total market, ~$100M. Responsible for budgeting, assortment rationalization, OTB forecasting, allocation, first pricing, and clearance pricing
• Developed the commercial promotional calendar. Partnered with marketing, company planning, and Japan field leads to align on promotional depth, promotional length, timing of promotion, New Flow timing, and in-store.
• Partnered with design, visual, marketing, buyers, and finance to support key product collaborations to help grow brand awareness within Japan

Greater New York City Area

• Directed all aspects of pre-season planning for Men’s Bottoms, Shorts, Outerwear, Wovens, and Denim in brick-and-mortar across 5 markets – United States, Canada, Japan, Europe, and China while managing 6 direct.
• Coordinated with in-season counterpart to maximize yield through cost receipt management, pricing, and responsive buying
• Focused on reducing production lead times by 15% in Denim to improve inventory turn and profitability

San Francisco Bay Area

• Responsible for end to end budgeting and yield management of the Women’s division with annual revenue of $600 million
• Directly managed a passionate team of eleven: one manager, two senior planners, four planners, and four analysts
• Led successful brand launches in Gap Outlet’s pillar categories such as Active Wear, Denim, and Knits
• Developed scalable procedures and tools to enhance Gap Outlet's buying, category analysis, and cost budgeting, resulting in tiered price offerings, fabric platforming, and improved investment strategies
• Demonstrated expertise in change management, successfully guiding the team through a range of challenges, including a cotton crisis, port strike, shipping delays, planning systems transition, and a distribution center.

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

Concord, California