Felipe Arias Email & Phone Number

• Manage PPC campaigns across Google, Bing, and Facebook, optimizing bids and ad creatives for performance.• Conduct in-depth keyword research and implement strategies to align with campaign objectives.• Analyze campaign performance data using Google Analytics and provide actionable recommendations for improvement.

In my role as a Growth Marketing Manager at Growth Galaxy, I spearheaded the development and execution of growth strategies, optimized marketing campaigns, and analyzed performance data to drive revenue and expand the customer base.• Led the development and execution of growth strategies focused on user acquisition and customer retention.• Optimized marketing campaigns across channels to maximize ROI.• Analyzed campaign performance data to derive actionable insights and inform strategy.Cases:The Marquis Centers: Cost per lead decreased 44%. The Marquis Centers has almost doubled their call rep staff to handlethe new influx of leads and calls.Cases:Minigrip: In three months, we doubled Minigrip’s ROAS while also aggressively scaling the budget. Increase in Minigrip’s overall revenue by 29x in just three months.

Campaign Strategy: Assisted in the development of media buying strategies based on target audience and campaign goals.Budget Management: Managed budgets for digital advertising campaigns, ensuring optimal allocation of resources.Media Planning: Researched and selected appropriate digital platforms (like social media, display networks, and search engines) for ad placements.Ad Creation: Collaborated with creative teams to develop effective ad content that aligns with campaign objectives.Performance Monitoring: Analyzed campaign performance metrics and generating reports to assess effectiveness and make adjustments as needed.Vendor Liaison: Communicating with media vendors and platforms to negotiate rates, placements, and ensure campaign delivery.Team Leader: Led a team of 4 media buying specialists of different levels and with different backgrounds.

Curitiba E Região, Brasil

Curitiba E Região, Brasil

Curitiba E Região, Brasil

Curitiba

- Responsável por planejamento, configuração e implementação de campanhas no google adwords, facebook ads e linkedin ads.- Elaboração de prospecção relacionada a mídia digital.- Confeccção de relatórios parciais e finais de campanhas.- Implementação de tags.- Clientes atendidos: Hotéis Mabu, Universidade Tuiuti, Imobiliária Thá, Papelaria Contabilista, Cimento Itambé, Concrebrás, Jorasa e Jasmine Alimentos.

Responsável pela implementação, acompanhamento e otimização das seguintes contas: HSBC, Parkshopping Barigui, Positivo Informática, Warner Bros, Unimed Londrina, Ford, Tecnisa, BrandUSA e Band-Aid.- Elaboração de propostas e de relatórios diversos.- Análise de desempenho das contas.- Otimização diária.- Emissão de documentação (AV/PI).

Atuação no Departamento Comercial, junto ao site Hagah, como Contato Comercial Externo, realizando visitas e prospectando clientes para formar parcerias publicitárias junto ao site.