Felipe Rafael Breno Email & Phone Number

State Of São Paulo, Brazil

Brazil

Brazil, Paraguay and Uruguay Area Manager of William Grant´s & Sons, a established company since 1887. Now leaders in the international spirits industry, we have ambitious plans for growth to ensure our business is sustainable for the long term. I work with a outstanding team; we sell some of the loved and iconic brands in the world, such as Grant´s, Glenfiddich, Hendrick´s, Drambuie and Monkey Shoulder.

São Paulo, Brazil

• Global Key Account management as Wal Mart, CBD (Cassíno), DIA, Subway also customer in South America;• Managing a multi-channel (direct and indirect) as retail, wholesale, distributors, B2B, food service and catering;• Responsible for achieve sales objective, including volume, profit and expense.• Develop and execute a business plan that ensures the achievement of volume, margin and profit targets;• Definition and implementation of trade policy per channel;• Forecast both volume and financial performance;• Develop a multi-level and cross-functional relationship with all external customer departments (QA, Marketing, Purchasing, R&D, Supply Chain, and Culinary). Participate and potentially lead cross-functional projects; • Supervise distributors team through sales tools, trade policy, promotions, sales campaign etc;• Monitoring the performance of accounts, checking and correction opportunities, to achieve sales targets and profitability;• Planning the sales volume and product mix to optimize the factory's production capacity and meet market needs;• Analyses sell in, sell out using tools such as BIS/Neogrid tools;

São Paulo Area, Brazil

• Management of sales channels, retailers, wholesalers and distributors;• Management of sales team (5) merchandising and promoters (26);• Definition and implementation of trade policy per channel;• Preparation of the annual budget and sales of commercial area;• Development, organization and management of plans and sales programs, aimed at meeting the established goals;• Increased market share against competitors.

São Paulo Area, Brazil

• Increase Sales through joint actions of using the products and services that improve the return investment for costumers;• Achieve a sustainable competitive advantage by identifying and solving customer needs;• Planning and development of promotional calendar as well as manage funds and investment;• Analysis of sales, pricing, competitors and market using specify indicators;• Defining and implementing trade policy per channel;• Management merchandising team.

Executive Program, Sales Management And Negotiations

Sales Management and Negotiations Executive Program, University of Akron - USA (2019)

Master'S Degree, Business Administration And Management, General

Post Graduate, Business Administration And Management, General, Mba

Post Graduate, International Business