After the complete merger of Globosat into Globo, Digital Product was reorganized into New Business with the all previous responsibiliIes and new ones still being defined

Part of the digital product team charged with bringing digital experIse to both ad sales and markeIng efforts by connecIng both parts of the business and leveraging the digital presence inside the company as it is faced with the greatly changing TV and online environment.ResponsibiliIes include in analysis and strategy for all digital properIes for over 17 media brands, including websites, streaming plaKorms, apps and social media.• Responsible for creaIng a new rate card and go to market strategy for social media products which helped generate a greater stream of revenue from this product.• Helped create and define a new commercial strategy related to the phasing out of open websites, that guaranteed that closing these products would not have a negaIve effect on the revenue for each brand.• Managed and expanded partnerships with Twi:er and YouTube that created a new revenue stream, more compeIIve offerings and greater exposure for the companies brands.

Mainly focused on supporting the executive sales team serving as the main product expert and principal contact between local IMS team and Snapchat team; providing creative insights to clients during briefs and after deals are closed; presentations of demos and explanations of Snapchats functionalities and how brands can make better use of the platform; and responsible for meetings with agencies to present campaign results giving extensive analyses and insights with the objective of creating an upsell conversation.Also, responsible with building creative platform projects for sales team to offer for the whole market and managing the activities of junior team member more focused on AdOps processes.

Responsible for the management and promotion of clients, using analytical abilities and relationship-building skills to provide state of the art client services, research and market analysis. In charge of uncovering the business needs of key clients and how they can be reached using the range of product offerings by the platforms. Serving as liaison with clients, presenting result reports, and new product and advertising opportunities, while ensuring that clients are satisfied. Partnering with Sales and AdOps to execute complex initiatives to ensure goals are met resulting in renewals.For the first semester of 2016 worked exclusively on the Waze team, after the product's move to Google took the same role on Foursquare with limited sales responsibilities.

Hired to bring in experience as a sales planner for the digital platform of two TV companies. Responsible for all ad sales planning and account management for Sony Crackle and handling the day to day relationship with our clients and partners at Sony Pictures Entertainment. Working directly with sales manager and business owner planning and forecasting sales, and handling clients operations as well as planning a partnership with UOL. Support on all pre-sales, sales and post-sales with: inventory checks, creation and modification of custom sales proposals and sponsorship plans, ad operations interfacing between agencies and our partner to deliver campaigns and follow its delivery with reports, and support with finances department. Mainly focused on demands for the Brazilian market but also responsible for opportunities coming from other countries in South America.• Helped achieve sales goals for the first six months of the product on the market.• Was key in negotiating and stablishing the partnership with UOL, bringing in extra revenue from sales.

Hired as the first member of the digital ad sales team and to serve as a product manager for the first truly digital product by the company. Worked closely to the company’s VP to build out the products market strategy, setting an editorial line along with the content team and finding and negotiating with partners to expand the audience and develop new projects.• Helped negotiate a partnership with iG, one of the country’s largest web portals, which grew the audience exponentially and was key in helping iG bring in new revenue from ad sales.• Brought in and negotiated partnerships with Comscore, Aunica and Pubmatic, to provide professional grade analytics, data, ad serving and programmatic ads.• Negotiated the inclusion of Não Salvo as one of the partner sites for the company, adding more than 2 million unique visitors and 7 million page views to the digital effort.• Defined and created a strategy for YouTube as the company’s main channel for digital video, helping bring in more viewers and extra revenue.• Helped bring in the first digital ad sales for the company and was key in helping the company exceed its digital sales goals for 10 straight months.Responsibilities:• All digital ad sales planning, account management and marketing strategy for all of Grupo Mix online businesses; including conception of advertising formats, rate card prices, sales strategies and forecasting with management, operations and overall content strategy along with the editorial management.• Developing innovative advertising plans, packages and special projects; Creating custom advertising proposals for clients interfacing with the editorial, sales and offline planning.• Working closely with digital editorial and technology teams to define online presence, strategies and implementation of certain partnerships based on creative marketing solutions.

Brought in during the development of the new company to help build the ad sales team and develop the got-to-market strategy. As ad sales planner was responsible for creating custom advertising plans and special projects related to the editorial of the websites operated by the company; directly interfacing with the partner titles in the US. Accompanied all sales executives during pitches and briefing meetings, serving as expert on the products offered by the company.• With the technology team, negotiated and chose the ad server to be used by the company and gave support during its implementation, looking after the needs of the ad sales team.• Developed the full rate card including ad products and pricing.• Helped the sales team exceed its start goal, setting an excellent momentum for the following periods• Was key member of team developing a brand new initiative, bringing in marketing insights and product strategy, which launched with great success• Interfaced with partner UOL which brought in extra revenueResponsibilities:• Account management with planning and monitoring of campaign delivery, preparation and presentation of delivery and post-sale reports to clients and agencies. • Implementing processes to facilitate and organize the programming, delivery and invoicing of campaigns with the accounting and technology departments.

Hired as the the first intern for the digital media effort of the company, charged to assist the digital ad sales planner and the digital ad sales manager during the launch of MTV’s new digital platform. As the project grew, took on the full function of ad sales planner while also incorporating new responsibilities alongside the content team to help propel and develop the product. • Gave support during the growth of the digital sales team from 2 to 6 members; training and managing a new intern and giving full support to sales executives, both from offline and digital teams.• Developed several projects with the content and management teams, many of which were commercial in nature but also some editorial-only that had the main purpose of developing and boosting the productResponsibilities: • Creation of customized advertising proposals for clients; creation of special projects in related to the TV programming or exclusive to the website with the editorial and programming teams.• Support and development of editorial programs, bringing in marketing strategy and product development ideas to the content team• Account management with planning and monitoring of campaign delivery, reporting on delivery and post-sale to clients and agencies, full assistance to the sales team.Main projects developed and worked on: Launch and re-launch of Portal MTV, 4 VMB Awards, MTV Blogs Project, 3 MTV Summers, 2010 World Cup Project.

Number analysis, support in the creation of the marketing plan, support during event production, contact with possible international sales representatives, and support with branding.